Marketing and advertising strategies have greatly transformed over the past 50 years. While a strong advertising presence remains on print media and television, we’ve also seen a significant rise in the use of online and social media. Influencer marketing is a way of accessing your target demographic by using popular figures on social media. It has proven to be very successful for…
Over the past few years, eCommerce has rapidly grown into a multi-billion dollar industry, with millions of people shopping online daily. Despite its potential, many beginners find it challenging to start an eCommerce business due to the complexity of the online marketplace. However, creating an eCommerce store can be worth experiencing and a profitable venture with the right approach and understanding of…
Did you know that more than 50% of all website traffic comes from organic search? That’s why e-commerce brands need a high search engine ranking. Optimizing your category pages is one efficient way to improve your search engine ranking. This blog offers an eCommerce SEO checklist for category pages to boost your ranking and online visibility. Follow along with our guide to…
As an online seller, you have probably heard of using tracking software to manage store logistics and inventory, such as Shopify Analytics or Google Analytics. This system is proven to optimize your merchandise management process and significantly benefit your business. With the assistance of this innovative tool, you can have complete control of your eCommerce inventory and logistics effectively. Look at this…
Facebook eCommerce strategy is an essential part of any online business. With over 2.96 billion monthly active users, Facebook has become one of the most powerful marketing channels available. As such, eCommerce brands of all sizes can benefit from developing a comprehensive Facebook strategy and leveraging this powerful platform to reach new customers. This guideline will help eCommerce beginners establish an effective…
As the online shopping industry has risen remarkably in recent years, the risk of being scammed on eCommerce platforms also increases. It is reported that the global eCommerce industry lost approximately $41 billion to online payment fraud in 2022 alone, and this figure will continue to grow in 2023. Considering how dangerous it may get for opportunistic fraudsters to roam around and…
The appearance of TikTok has revolutionized how businesses interact with customers in new and creative ways. With millions of active users engaging in entertainment-based activities, the platform has become an excellent place for eCom brands to find new and creative ways to promote their products and services. Shopify, a leading e-commerce platform, is taking advantage of this by integrating its platform into…
Although it enters the social media scene much later than the likes of Facebook, Instagram, and Snapchat, the phenomenon that is TikTok has grown to become one of the most popular social media networks in the world. As of today, the service has over 1 billion active users! With such a large user base, it’s the perfect place for many businesses to…
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