Marketing and advertising strategies have greatly transformed over the past 50 years. While a strong advertising presence remains on print media and television, we’ve also seen a significant rise in the use of online and social media. Influencer marketing is a way of accessing your target demographic by using popular figures on social media. It has proven to be very successful for…
You have an incredible idea for a new B2B product and want to break into a new industry. But often, that process entails you coming up against the seemingly impenetrable wall of big corporations who dominate the market. They have the money to spend on marketing teams, billboards, and TV advertisements, while small businesses are left scrambling for the leftovers. But small…
As an e-commerce store owner, you are always looking for ways to increase sales and drive traffic to your website. One effective strategy that you may not have considered is affiliate marketing. Affiliate marketing is a performance-based marketing strategy where affiliates, or partners, promote your products and earn a commission for each sale made through their referral. By working with affiliates, you…
With Shopify, businesses of all sizes can set up an online store. It gives users a platform that they can change, an easy way to check out, and a lot of other features. One of the best things about Shopify is that it lets you give customers discount codes. But one big problem with the Shopify store is that you can’t combine…
No matter how big or small your business is, providing exceptional customer support is the key to success. For Shopify store owners, tools like a customer service app can come in handy – allowing you to provide omnichannel support that’s speedy and efficient! To make sure you’re looking after each of your customers properly, we’ve compiled a list of the five best…
The user experience is the most important aspect of any eCommerce website. E-commerce user experience can make or break an online store. Even the most well-designed website will lose customers if the user experience is poor. It is important that you create website that is easy to use and offers an enjoyable experience for the customer. It is not only about making…
If you’re a small business owner, then obviously social media is an area where you should be marketing your products. Free social media marketing can be a powerful opportunity for you to increase your brand awareness and generate sales for your business. For example, one study showed that 78% of salespeople who use social media outsell their peers who do not. This goes…
Customers who cannot find what they want within a few seconds will bounce off your site and go somewhere else. While e-merchants do not have much time to impress shoppers, 61% of eCommerce sites surprisingly have a weak search performance that fails consumers’ expectations. Let’s see how to create a superior search experience and improve conversion rates to rise above the competition. …
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