The appearance of TikTok has revolutionized how businesses interact with customers in new and creative ways. With millions of active users engaging in entertainment-based activities, the platform has become an excellent place for eCom brands to find new and creative ways to promote their products and services.
Shopify, a leading e-commerce platform, is taking advantage of this by integrating its platform into TikTok. This article will provide an overview of leveraging TikTok Shopify to grow your customer base and explore tips and tricks to make the most out of using TikTok for your business.
What is Shopify TikTok?
What is TikTok
TikTok is a social media platform that allows users to watch, create, and share short-form videos. It has become popular among Gen XYZ as a fun way to express themselves, connect with friends, discover trends, show off talents, and engage with other content creators.
Ideally, TikTok is among the rare social media platforms driving eCommerce purchases, with over one billion active users and an average of 38.6 minutes spent daily on the app.
What is TikTok for Business
TikTok for Business is a Shopify tool to help business advertise their store on the TikTok platform. It’s designed to help brands reach the highly engaged TikTok audience and create compelling campaigns tailored to their needs. With TikTok for Business, marketers can use targeting and creative tools to create ads that capture Gen Z’s and Millennial audiences’ attention.
Significantly, according to TikTok data, 67% say TikTok influenced them to shop even though they didn’t intend to. In addition, compared to other social media platforms, 73% of TikTok users feel a stronger connection to the brands they interact with.
How Shopify TikTok enters the eCommerce game
Shopify recently partnered with TikTok to help merchants set up eCommerce stores on social media. The integration allows Shopify merchants to create “shoppable” videos and link them to their online stores. This means that customers can view products displayed in videos and click on the product to be taken straight to the item’s page on the Shopify merchant’s website, where they can purchase it directly.
Expanding Shopify on Tiktok allows you to create channel pages, post videos, and leverage interactive TikTok elements such as hashtags, In-App Shopping, music, and more. Moreover, merchants can install TikTok Pixel on their Shopify stores and efficiently track the performance of their TikTok ads. Keep reading to learn how to set up TikTok pixel on Shopify.
That said, TikTok entering the eCommerce space with Shopify enables merchants to leverage the incredible reach and engagement of the popular social network to better market their products and services. By utilizing the feature, Shopify merchants have the potential to reach new audiences and also monetize their content on TikTok. This partnership is a great way to help brands extend their reach and increase product visibility while providing customers a more convenient shopping experience.
How to add Shopify to TikTok
Integrate Shopify with TikTok
Step 1: Set up a TikTok business account
First, suppose you haven’t had a TikTok account or a mini storefront on TikTok yet. So you must create/ switch a TikTok for a business account using the same email address associated with your Shopify account.
Step 2: Install TikTok from Shopify App Store
When searching for TikTok in the Shopify App Store, you’ll see the option to “Add App,” from which you can install the TikTok channel.
After that, the TikTok channel will be visible in your Shopify Admin Dashboard (to the left). From this panel, you can connect your TikTok for Business account to your Shopify store.
Step 3: Connect Tiktok to your Shopify account
Log in to your Shopify Dashboard to connect Shopify to TikTok. The TikTok channel will display on the left sidebar of the Admin Dashboard once the installation is complete.
How to set up TikTok pixel Shopify
TikTok Pixel is a piece of code, like a tracking tool embedded in your website, to collect data about the people who visit it, such as which pages they visit, how long they stay, and what actions they take. This data can help you better understand and track the performance of your website and measure the efficacy of your ad campaigns, so you can make more informed decisions about optimizing your website and ads.
Step 4: Connect your Ad account
To connect your Ad account, navigate to Set up Marketing > Click the Connect button next to your TikTok Ad Manager account.
Step 5: Create a Pixel
Build a new pixel by clicking the Create Pixel button or connecting to an existing pixel.
Step 6: Ensure Pixel is active in TikTok Ads
Finally, check the pixel you recently created at Assets on TikTok Business Account. Then choose events to find Pixel you created in Shopify.
Best practices to promote your Shopify store on TikTok
How to advertise your Shopify store in TikTok correctly? Let’s explore the following tips.
Understand how TikTok works
Unlike Instagram or Facebook, TikTok is intended for short-form content. Users can access many contents from the For You page, including your competitors. If you don’t capture their attention in the initial few seconds, they can scroll past with a simple thumb twitch.
TikTok advertising success demands well-designed native content. Conventional advertising will not work in this situation. Fortunately, TikTok users are relatively easy to satisfy. Creating content relevant to your store will help you build an audience and gain visibility. For example, consider making videos showcasing products, engaging stories, or fun challenges related to your products.
Moreover, research and use trending hashtags to reach more people. You can also use brand-related hashtags related to your store, industry, or niche.
Understand and engage your audience
You have to understand how your target audience behaves on Shopify TikTok shopping. Keep an eye on the stats as you upload content and expand your account. Examine which TikTok influencers your fans like, when they are online, what trends they follow, and so on. The more you understand what TikTok content appeals to your target demographic, the more educated your TikTok advertising plan will be.
Furthermore, actively engage with your followers by replying to comments, responding to messages, and encouraging users to interact with your videos.
Take advantage of TikTok’s exclusive features
As said above, TikTok is designed to help brands engage with customers more efficiently. This is why they’ve added so many features to TikTok that make it easier to sell items. Here are a few to think about:
- Live-stream shopping events: Get influencers to assist you in selling products during a live-stream shopping event. The proof is Walmart reported a 25% increase in TikTok followers following its first live stream. Live content is a fertile medium for reaching users who like to feel connected to the brands they support.
- Use product tags: Using relevant hashtags in your posts on TikTok will help increase visibility and reach more potential customers. Research popular and trending hashtags related to your products or industry, but also include some specific to your business. For example, in the fashion industry, the following are the best hashtags on TikTok:
Collab with influencers
72% of Gen Z states that they follow many influencers – and nearly half of those have made a purchase based on a recommendation from one of those. Therefore, utilizing content creators is an excellent method to reach the TikTok community.
Collaboration with an influencer is one of the most effective ways to increase sales among a specific target demographic. Additionally, sharing any content created for your brand’s profile increases the potential audience, earns you a favor, and allows you to use the Shopify benefits on influencer-created content.
We also provide you with how to make Tiktok videos for beginners. If you need help with your TikTok content, here are some examples of TikTok affiliate video ideas.
Frequently Asked Questions
Why is my TikTok ad account not showing after connecting with Shopify?
You have to check the permission on the ad account. Specifically, you must have Admin approval to make it display. For more details, please go to the ads manager guide from TikTok.
Can I preview my ads on TikTok?
Yes, you can preview your ads within the TikTok App on Shopify. For more information, see How to Preview Ads.
How to add TikTok to the Shopify footer?
Go to your Shopify Backend, Online Store -> Themes -> Actions -> Edit code. Then search for ‘social’ and click on the social-icons.liquid file.
Add the following code snippet wherever you want the TikTok logo to be seen:
<li><a href=”YOUR TIKTOK URL” title=”YOUR TITLE” rel=”me” target=”_blank” class=””><img src=”THE TIKTOK ICON URL FROM YOUR SHOPIFY SETTINGS” style=”
width: 20px;
“></a></li>
To get your Tiktok icon link, go to your Admin Dashboard: Settings > Files > Then Add your Tiktok png file (should be 100px square). Then copy and paste the link in the code snippet.
Can I connect my Shopify store to 2 TikTok For Business ad accounts?
Unfortunately, you cannot. Currently, you can only use 1 ad account for your Shopify store.
Can I see all campaigns implemented via the TikTok App on TikTok Ads Manager?
Yes, you can see all the campaigns created on TikTok Shopify at your TikTok Ads Manager account.
Wrapping Up
In conclusion, Shopify and TikTok are two powerful platforms for businesses looking to increase their reach and generate more sales. With their combination, you can build an eCommerce presence that will attract more customers, drive sales and build a loyal customer base. Additionally, by leveraging both platforms’ features, businesses can benefit from the power of eCommerce, social media, and influencer marketing while having access to a wide array of tools and services to help them create and manage a successful online store.
So start taking advantage of TikTok today and watch your business skyrockets.
