It comes as no surprise that improving the customer experience at your Shopify store can have a major impact on your bottom line. An excellent customer experience can propose powerful effects in terms of growing loyalty, lowering operational costs, and securing long-term growth. But how exactly can you optimize your Shopify store for a magnificent customer experience?
Why we need to improve Shopify’s customer experience
Customer experience plays an integral role in customers’ buying journeys. A survey by PWC reveals that seventy-three percent of consumers say that customer experience has a major impact on their purchasing decisions. That means almost three-quarters of consumers would likely not buy from a store that provides a poor experience, be it an online or offline store.
If optimizing your Shopify store is not on the list of top priorities for your eCommerce business, it’s time you give it a second thought. If you are not able to facilitate an enjoyable customer shopping experience from start to finish, you might lose sales already. There are many opportunities to optimize your Shopify store for a better user experience, and this article will give you initial ideas on how to optimize your Shopify store for a tailor-made shopping experience.
Best tactics to optimize Shopify store for customer experience
1. Personalized customer experience
eCommerce personalization is one of the best evolving eCommerce trends in 2022. This trend is an effective method to capture your customers’ attention and keep them coming back to your Shopify store.
One of the easiest ways to leverage personalized customer experience at your Shopify store is to personalize product recommendations. This could be achieved effortlessly with a Shopify product recommendation/cross-selling app.
Also, customers have a tendency of being drawn to popular products, so you can display your bestselling products on your Shopify homepage based on a time dimension, such as a day or a week, depending on how much traffic you have. Take a far more creative approach, you can rank products by locations or by most-reviewed items, making shopping a more personalized experience for customers coming to your Shopify store.
2. Adopt mobile-first approach
Mobile commerce or m-commerce is another eCommerce trend that Shopify stores should pay great attention to. As customers now don’t browse your store with their computers only, it’s essential that you adopt a mobile-first approach to satisfy your smartphone customers, which can greatly enhance their overall shopping experience at your Shopify store.
As smartphone users often navigate your Shopify site on smaller screens with various screen sizes, you’d better ensure your Shopify store is mobile responsive across various devices. This could be done by utilizing a Shopify page builder app like Tapita Page Builder. With various stunning ready-made templates, you can launch new landing pages & product/collections pages without any coding or design skills required.
Though all pages are automatically responsive across all screen sizes, you can customize pages for desktop, mobile, and tablet specifically for a better user experience. Design with a mobile-first approach in mind, and see how your Shopify store increases sales with mobile users.
3. Design high-quality product pages
Another factor to think about are your product photos. For example, if you are selling cosmetics, find some creative ways to take E-commerce photography of your beauty products. Shopping online means your customers lose the ability to personally experience and try on the product they want to purchase. Therefore, you need to design high-quality Shopify product pages with everything your customers need to make a purchase without seeing the product in person.
Silk & Willow places many high-quality product images on the product page
Include as many high-quality photos and videos about your products on the product page as possible to help shoppers have an accurate image and better visualize the products they tend to purchase.
You can go further by utilizing an eCommerce product configurator, such as 3D videos or AR (augmented reality) technology to let customers virtually test the products.
4. Enable flexible payment options
Another best practice to enhance the web user experience at your Shopify store is to provide flexible payment options for your Shopify customers. As shoppers now have many options and preferences on how they want to pay, and even how much at a time.
Therefore, you should include as many payment options at your Shopify store: Shop Pay, credit card, PayPal, etc to give customers more payment choices regarding the payment option that is the most suitable for them to make a purchase. You can also include a BNPL (Buy now, pay later) service to help buyers set up a monthly payment plan that works for their budget.
5. Improve customer service
Your Shopify store couldn’t achieve a satisfying customer experience without great customer service. In fact, customer service is the core of a positive customer experience, and you should optimize your Shopify store to provide your customers with personal support on every channel possible.
A great customer service experience can be built by a timely response, ideally within 24 hours, or you can make it more magnificent by providing within-the-hour response. Also, even if you have a chatbot to help with support issues, make sure there are still human involved with a certain level of authenticity and friendliness.
6. Implement a money-back guarantee
As shopping online doesn’t give customers the opportunities to examine the product in person, it might fail to meet customers’ expectations and leads to disappointing shopping experiences. That’s why free returns or money-back policies ensure customers will be confident enough to purchase products from your Shopify store, rest assured that they can always return the product with a full money-back guarantee.
Rumpl offers a free returns policy
Depending on your product nature and business requirements, you can set up a 30, 60, or 90-day guarantee. Besides comforting customers and securing an excellent post-purchase shopping experience, a money-back guarantee is also an effective weapon to differentiate your business from others, which is also a big driver of online purchases.
Whether you’re a seasoned retailer with a global customer base or just start your Shopify business with a few orders a day, it’s always essential to constantly optimize your store for the best customer experience. Satisfy your customers first, and you will see increased sales in no time.
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