The automobile niche revenue is estimated to reach up to $4000 billion by 2030 (Zion Market Research). This promising industry would be a great start for you in affiliate marketing.
We’ve compiled the top 25 car affiliate programs for you to choose from. So, you can take a closer look at the benefits and commission to find the most suitable program.
Moreover, we also created other program lists for you to earn from car-related content. Check out the best affiliate programs for car rental, RVs, and auto loans.
In the later part of the article, car brands can learn some affiliate marketing tactics to improve their campaign further.
TL;DR
Do you love cars and want to turn that passion into money? Let’s take a look at the earnings potential with the leading vehicle affiliate programs.
- ClassicCars (Commission: 5%, Cookie: 30 days)
- Edmunds (Commission: $3-5, Cookie: 30 days)
- Car Supplies Warehouse (Commission: 10%, Cookie: 60 days)
- EZ Battery Reconditioning (Commission: 75%)
- BuyAutoParts (Commission: 5-8%, Cookie: 7 days)
- SuncentAuto (Commission: 12-15%, Cookie: 60 days)
- Lasfit (Commission: 6-9%, Cookie: 30 days)
- Thinkcar (Commission: 20%, Cookie: 60 days)
- Valvoline Instant Oil Change (Commission: 3-7%, Cookie: 120 days)
- KIA Accessories Store (Commission: 10%, Cookie: 60 days)
To encourage greater sales and attract more affiliates, you should consistently work on optimizing your car program. Read on for important tips on improving your car affiliate campaign.
- You can take advantage of influencers’ reach to introduce your brand to a wider audience.
- Tiered commission rates can effectively generate more sales. Affiliates who bring more sales deserve higher rewards.
- You can also offer discounts to top-performing affiliates to encourage more purchases. However, you’ll need to consider budget constraints when deciding who to offer discounts to.
- Moreover, affiliates would love quality marketing materials from your brand. That makes it easier for them to get started and bring sales to your store.
With 3,000+ positive reviews on Shopify, UpPromote is an ideal affiliate software for any car brand. You can set up a basic automative affiliate program in just 5 minutes. Plus, our advanced features support all the best affiliate marketing strategies and more.
Earn more with UpPromote, where $1.1B+ in affiliate revenue has been generated.
25 Best Car and Automotive Affiliate Marketing Programs
Need a quick look at the best automobile affiliate programs? We’ve summarized the top choices for you in this table:
| The best affiliate programs | Program name |
| Car affiliate program with the highest commission rates | EZ Battery Reconditioning (75%) |
| Car affiliate program with the longest cookie duration | Valvoline Instant Oil Change (120 days) |
| Car affiliate program with the most payment methods | ClassicCars, EZ Battery Reconditioning, SuncentAuto |
| Car affiliate program with the most promotional materials | SuncentAuto (Banners, text links, coupons, sale offers) |
1. ClassicCars
Any classic car collector will know about ClassicCars, a popular marketplace for buying and selling cars. They offer three packages for sellers to show their classic cars, with prices ranging from $99.99 to $349.99.
You can sign up through ShareASale to join this affiliate program for buying & selling cars. ClassicCar pays its affiliates a 5% commission rate for each listing purchased. The cookie duration lasts for 30 days from your audience’s first click.
ClassicCars will distribute diverse types of ads, including banner display ads and contextual ads, to support the promotion of their partners.
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2. Edmunds.com
Edmunds.com will help you find your perfect car, with both new launches and used cars at affordable prices. Their diverse salon includes EVs, SUVs, trucks, and other types of cars.
Edmunds car sales affiliate program is run by CJ Affiliate – a top affiliate network. The brand offers commission rates depending on each car type, with a 30-day cookie.
- $3 per Used vehicle lead
- $3.5 per Trade-in lead
- $5 per New car led
Edmunds.com has a full-time affiliate manager who can advise on your promotion and help solve your problems. Additionally, they will provide various promotional tools, such as banners, widgets, and text links.
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3. Car Supplies Warehouse
Car Supplies Warehouse provides high-quality car parts and accessories for car lovers. They have a wide selection of car detailing supplies, tools, and paint protection film products
You can sign up through UpPromote to join their car accessories affiliate program. Car Supplies Warehouse offers different commission tiers based on monthly clicks on affiliate links.
- 5% for 0-2,400 clicks/month
- 8% for 2,500-9,999 clicks/month
- 10% for 10,000+ clicks/month
The cookie duration lasts for 60 days to get an approved commission. Car Supplies Warehouse shares marketing tools for media, such as banners and logos, to support their partners. Additionally, specific collection promotions are available on the Marketing tab if you need one.
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4. EZ Battery Reconditioning
You can save money on buying new batteries for your car by joining the EZ Battery Reconditioning course. Their courses are easy to follow, with simple steps that can help you recover your old batteries at home.
The EZ Battery Reconditioning affiliate program offers a generous 75% commission rate, and affiliates could earn up to $148.5 per sale with 3 upsell orders.
Affiliates often earn over $2 for each click they drive to the EZ website. Some might earn more at $4 when they bring in highly targeted traffic.
When being part of their affiliate program, you will get exclusive affiliate resources and tools to increase your earning potential.
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5. BuyAutoParts
BuyAutoParts specializes in providing replacement parts for your car. After you select the model and year, they will recommend the most suitable one, including AC compressors, steering racks, and more.
BuyAutoParts manages their affiliate program through CJ Affiliate. The commission rate ranges from 5% to 8% per order. The cookie duration lasts for only 7 days. However, 95% of their customers purchase within 3 days, so you don’t need to worry.
A dedicated marketing team from BuyAutoParts will support you with new checkout and landing pages. They will also regularly add new creatives to help maximize your promotion effort.
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6. SuncentAuto
SuncentAuto is among the most rapidly growing online retailers of automobile parts. Their high quality selection is filled with innovative and discount types of equipment.
By joining the SuncentAuto affiliate program via ShareASale, you could receive up to 12% to 15% commission for each order. The referral tracking period is up to 60 days.
SuncentAuto provides various promotional tools for their affiliates, including banners, text links, and coupons. In addition, they will give out frequent sale offers and contests to encourage affiliates to generate more sales.
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7. Lasfit
Lasfit has become a market leader in automotive parts and accessories in less than 10 years. Their goal is to create high-quality and custom-fit products that could enhance the performance of your automobile.
Their car parts affiliate program is free to join, and the commission rate ranges from 6% to 9%. The cookie duration remains active for 30 days, which means your commission will be credited within a month. Lasfit will pay affiliates only through PayPal, so a PayPal account is a must to enter their program
If affiliates have any problems while promoting Lasfit, 24-hour technical support is available to assist during business days. Lasfit also creates custom banners and creative materials for their partners to boost promotional activities.
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8. Thinkcar
Thinkcar is famous for their Thinkdiag series, including advanced diagnostic tools such as Thinkdiag and Thinkdiag 2. These gadgets will update real-time data monitoring and track your car’s health.
Thinkcar allows affiliates to earn up to 20% commission on each sale. With an average order value of $150, they can receive $30 for every successful order. The cookie duration is 60 days of tracking for approved referrals.
When joining the Thinkcar affiliate program, affiliates can access a user-friendly dashboard to track earnings and performance. Thinkcar also provides partners with promotional materials and dedicated support.
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9. Valvoline Instant Oil Change
Valvoline Instant Oil Change has been in the automobile industry for over 150 years, with 1,800+ locations. Their full-service oil change takes only 15 minutes and costs less than 50% of the dealership’s.
Affiliates can join the Valvoline Instant Oil Change affiliate program through CJ Affiliate. The commission rates are separated into 3 levels:
- 3% per Active Promotional Redemption
- 4% per Inactive Promotional Redemption
- 7% per New Promotional Redemption
The cookie duration is up to 120 days for affiliates to earn credited commission. Valvoline Instant Oil Change has many coupons and promotional codes to help their partners in promotion as well.
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10. KIA Accessories Store
Kia Accessories Store is one of the largest dealers of KIA accessories in the USA. Every item from their store has a limited warranty through KIA and Hyundai at all dealers in the US and Canada.
Affiliates will receive a 10% commission rate on every sale they make through the affiliate link. The average order value is $120, so earning $12 per order is within reach. The cookie duration is 60 days, allowing affiliates to earn approved commissions during that period.
As their affiliates, you will team up with a marketing team from worldwide outlets to promote their products. They will prepare everything for your promotion, including banners and logos, and handle other problems.
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11. Autobarn
- Commission rate: 8%
- Cookie duration: 10 days
Autobarn is a leading automotive retailer in Australia with over 111 department stores, discount stores, and service stations nationwide. They offer a broad selection of products, including electronics, car accessories, and more.
12. Keller Heart
- Commission rate: 5%
- Cookie duration: 30 days
In over 80 years, Keller Heart has supplied the best quality oil and lubricant for heavy trucks. They also offer emergency services for urgent orders if there’s an oil shortage on the road.
13. Zest Rental Car
- Commission rate: 6-10%
- Cookie duration: 60 days
Zest Rental Car offers a commission rate of up to 10%, depending on rentals per month through affiliate links. They have had over 140,000 customers in hiring cars since the first day.
14. Maxpeedingrods
- Commission rate: 8%
- Cookie duration: 60 days
Maxpeedingrods Fuel is trusted by most auto champions like Jack Davis and Nikolas Bertans. Not just fuel, their car and motorcycle engines are qualified for luxurious cars such as BMW, Audi, and more.
15. Priority Tire
- Commission rate: 7%
- Cookie duration: 30 days
Priority Tire creates exceptional tires at the lowest price in the market. Buyers can find the most suitable tire for their car and save up to $100.
16. Eastwood
- Commission rate: 5%
- Cookie duration: 30 days
Eastwood offers over 4,000 products that can solve your car problems. Not only do they sell unique supplements, but they also give advice on how to fix classic cars and hot rod enthusiasts.
17. SimpleTire
- Commission rate: 5%
- Cookie duration: 14 days
SimpleTire gives access to over 55 million tires from 300 brands worldwide. They gather tire manufacturers, retailers, and partners into one network, so customers can easily find the tire that they need.
18. AutoPartsWay
- Commission rate: 5%
- Cookie duration: Not mentioned
AutoPartsWay delivers a wide collection of car parts for you to choose the right one for your car in Canada. They sell top-quality auto parts at rock-bottom prices.
19. Avis
- Commission rate: 4%
- Cookie duration: Not mentioned
Avis is a convenient platform for renting cars online with attractive discounts. Travelers can choose from a variety of vehicles, including electric cars, luxury models, pickup trucks, and more.
20. DriveDen
- Commission rate: 3%
- Cookie duration: Not mentioned
DriveDen has grown as an independent retailer, providing a wide selection of both custom-made and universal car accessories. They focus on finding the right product for their customers with cutting-edge and fast technology.
21. Yita Motor
- Commission rate: 7-12%
- Cookie duration: Not mentioned
Yita Motor is a B2C e-commerce company that develops and sells high-quality motor products. They are famous for their independent innovation and supply chain management.
22. Edel&Stark
- Commission rate: 15%
- Cookie duration: Not mentioned
Edel&Stark only rents luxurious and sporty cars for professional partners. The luxury car rental fleet is diverse, including Rolls Royce, Lamborghini, BMW, and Bugatti.
23. Driverra
- Commission rate: Up to 50%
- Cookie duration: Not mentioned
Driverra’s large community makes it easy to sell your luxury car. They seek cars worth over $100,000, such as luxury sedans, exotic vehicles, and extremely high-end SUVs.
24. Chemical Guy
- Commission rate: 10%
- Cookie duration: Not mentioned
Chemical Guy is a worldwide leader in the detailing and car care industry. They focus on car care chemicals, car wash accessories, buffing pads, and machines.
25. No Limit Diesel
- Commission rate: $15
- Cookie duration: Not mentioned
Want to find the right SCT Performance Tuners for your car? Not Limit Diesel is the place to shop, with top deals and authorized products.
Affiliate Marketing Tactics for Car and Automotive Brands
Car and automotive affiliate programs provide an efficient way to bring in customers at a lower cost. Brands only need to reward affiliates for successful sales, keeping marketing spend in check while expanding their customer base.
As the top-rated affiliate software on Shopify, UpPromote can simplify managing these partnerships. Over 115 brands trust our platform to manage programs, grow their affiliate base, and incentivize affiliates to boost sales.
Launch your car and automotive affiliate program with UpPromote today!
Collaborate with automotive influencers
Automotive influencers have a huge impact on what people buy. Hence, it’s a great move to encourage them to promote your car brand.
You have plenty of options to collaborate with them and let them speak about your products.
For instance, if an influencer already uses your cars or parts, you can reach out and suggest additional content ideas to feature your brand. You may also provide exclusive coupons for those who purchase through the influencer’s links.
Additionally, you can work with YouTube car reviewers to include your brand in their videos. You can let them attend car launches, try out test drives, or visit your manufacturing facilities. Then ask them to review your products in detail and highlight the best selling points of your products.
Offer tiered commission rates
Tiered commissions work well to encourage affiliates to bring in more referrals. If you really want to boost sales, this strategy is worth trying.
With higher payouts in higher tiers, affiliates put more effort into marketing your products. You will have better chances of increasing sales for your store.
Let’s take Zest Car Rental, for example. They offer a 5-tier commission system, and affiliates can earn up to 10% if they generate more rentals. That sounds enticing, doesn’t it?
If your marketing budget is limited, consider offering tiered commissions during busy travel seasons. Holidays bring lots of visitors to your local area, making it a great time to push your car rentals. Let’s incentivize affiliates to refer tourists to your services and get more customers.
With our affiliate system, you can easily create multiple commission levels, all handled automatically. No more manually assigning commissions to individual affiliates.
When affiliates hit a milestone, they’re automatically moved to a higher tier with better commissions.
For Zest Car Rental’s 5-tier structure, we’ll need to generate 5 programs with commissions of 6%, 7%, 8%, 9%, and 10%. To get started, head to the UpPromote dashboard > Programs > Add program.
Once you’ve created these programs, it’s time to set up the different commission levels. In the same dashboard, click on Auto-tier commission.
Since Zental defines their commissions based on the number of rentals, select “Total referral quantity” as the condition for each level. Then, add 5 levels to match the 5 programs you’ve already set up.
Provide exclusive affiliate discounts
When affiliates offer exclusive discounts, their audience is more likely to make a purchase. Then, your store will have another new sale.
Everyone enjoys discount coupons. According to Statista, the average online shopper spends around five to ten minutes searching for digital deals.
Although discounts are powerful, it’s essential to decide who should get them, especially when working with a limited budget. So, what’s the best approach?
It really depends on your brand and the quality of your affiliates. That said, we recommend offering exclusive discounts to your top performers. They are the key drivers of sales for your car store. Adding incentives like coupon codes can encourage them to invest even more in marketing.
Or, you might think about working with influencers if your budget allows. Influencers with 10-30 million followers like Lewis Hamilton and Alexandra Mary Hirschi can show your products to a large audience. Their strong influence, along with special discounts from your store, can motivate their followers to buy.
Create compelling content kits
A complete content kit will help car affiliates build professional and consistent promotions. Since you know your brand better than anyone, you can create marketing materials that highlight the right aspects and leave out what’s unnecessary.
There are several resources you can provide to your affiliates, such as:
- High-quality images of your cars, accessories, or services
- Short videos showcasing car features or offering maintenance tips
- Sample descriptions and key selling points
- Eye-catching customizable banners for websites, blogs, and social media
Whatever materials you want to provide, you can easily upload them to our affiliate software.
UpPromote allows you to post any type of media. You can organize them into categories or upload them individually. That way, your affiliates will have everything they need to start promoting right away.
Conclusion
Car affiliate programs offer benefits for both stores and affiliates. Affiliates earn a commission for each sale they generate. Meanwhile, car brands gain exposure to a wider audience, boost brand awareness, and significantly increase sales.
UpPromote is an all-in-one affiliate solution that can help you run a successful program. You’ll be able to track every sale and referral with our robust real-time tracking. Then, learn valuable insights to optimize your campaigns further.
Explore our scalable pricing plans that meet the needs of businesses of any size.
