Live concerts, sports matches, and entertainment events are always the focus of attention. And, of course, tickets for these events are always warmly sought after by audiences.
There are many websites that sell tickets for all types of events. By joining affiliate programs from these sites, you can promote and earn significant income from referring ticket buyers to popular events.
Here, we will introduce you to the 12 best event ticket affiliate programs you should consider. Let’s learn and explore the world of ticket affiliate marketing now!
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12 Best Event Ticket Affiliate Programs of 2024
Ticketmaster
To start this list, let’s talk about TicketMaster! Over 15 years in business, TicketMaster is proud to be the world’s #1 event ticket retailer.
They offer over 150,000 ticketed events each year in over 20 different countries. You won’t want to miss out on the opportunity to earn as a TicketMaster affiliate.
Here, you can find a variety of tickets to music, theater, performing arts, sports, and attractions at more than 50,000 famous locations globally.
So, what benefits will you get if you become a TicketMaster affiliate?
Once your application to join the Ticketmaster affiliate program is approved, you can access advertising resources such as links, deep links, banners, link extensions, etc. You can also view reports and track the performance of your marketing efforts.
Also, pay close attention to the program terms for your country (some countries are subject to TicketMaster restrictions) and only use allowed traffic types to avoid commission detention.
- Commission rate: Amounts vary depending on the region: $0.30 for each ticket sale (Australia), a 1% commission on the ticket cost (UK), and 1% – 2% of the order sale amount (Germany)
- Cookie duration: Depending on region, 7 days for the UK and 30 days for Australia and Germany
- Payment methods: PayPal, Check, Wire Transfer, Direct Deposit, and ACH Transfer
- Payment Threshold: As low as $10 or as high as $2.5m
Vivid Seats Ticket
Founded in 2001, Vivid Seats is one of the world’s leading online ticket marketplaces with 70,000 live events. A place that connects fans to the live events, artists, and teams they love.
As a Chicago-based company, Vivid Seats delivers exceptional value to its customers by offering the largest selection of events and tickets in North America. Additionally, they have a Vivid Seats Rewards program where all fans earn money from every purchase.
Vivid Seats has been selected as the official ticketing partner by several major brands in the entertainment industry, including the Los Angeles Clippers, ESPN, and Rolling Stone.
For those interested in the Vivid Seats affiliate program, you can get a 4% commission on all purchases by new Vivid customers. Plus, you also get 1% on all purchases existing customers make.
- Commission rate: Up to 2% commission per sale
- Cookie duration: 30 days
- Payment methods: PayPal, check, wire transfer
- Payment Threshold: $10
StubHub NORAM
With more than 20 years of experience, StubHub is considered the tycoon of the entire event ticketing market. To give customers peace of mind, they offer an exclusive FanProtect warranty, best-in-class customer service, and product features.
There are over 10 million live theater, music, and sports events offered by StubHub in more than 90 countries around the world.
The StubHub NORAM affiliate program is managed through Partnerize, a platform that simplifies paperwork, tracking, and commission payments. The program offers competitive commissions and a 30-day cookie period for its affiliates.
As a StubHub affiliate, you will receive reliable support from the StubHub Affiliate Program team and a highly responsive customer service team, and they will resolve related issues on your behalf to your customers.
- Commission rate: Ranges from 5 – 10% per sale
- Cookie duration: 30 days
- Payment methods: PayPal, direct deposit, or Payoneer
- Payment Threshold: Not disclosed
CityPASS Tickets
There are many websites that offer discounted tickets to events and tourist attractions. As one of them, CityPASS is a company that offers discounted admission tickets to some of the top tourist attractions in North America.
Founded in 1997, today, CityPASS offers tickets to 14 different cities across North America, including New York, San Francisco, Houston, and Toronto.
In contrast to short-term travel tours, CityPASS customers get to enjoy their travel tours for up to 9 days. Each customer can save up to 50% off retail/street prices on the needed tickets.
You can join the CityPASS affiliate program through CJ. You can get paid up to a 6% commission on every sale completed through your affiliate link.
- Commission rate: Ranges from 1 – 6% per sale, depending on each locality
- Cookie duration: 45 days
- Payment methods: Direct deposit, check, or Payoneer
- Payment Threshold: US$50 (Direct Deposit) or US$100 (Check)
TicketNetwork
For affiliate programs that sell event tickets, TicketNettwok should not be overlooked because of its age and experience.
Founded in 2002, TicketNetwork.com provides access to a marketplace of over $5.5 billion in active ticket inventory for over 100k events worldwide. You can find hot event tickets here, from sports and concerts to theaters and more.
TicketNetwork’s affiliate program offers competitive commission rates to affiliates, and you can earn between 12.5% – 14.5% per successful sales referral. With an average order value of $350, you can make a significant income if you work hard.
To get started, you can register as an affiliate through reputable affiliate networks like CJ Affiliate, Rakuten, or Impact.com. Each affiliate network will provide you with its own marketing tools and resources that strongly assist in optimizing your marketing campaigns.
What you need to do is drive traffic to TicketNetwork.com by posting links, banners, and widgets on your website or social channels. If someone buys a ticket from your link, you’ll earn a commission for your successful marketing.
- Commission rate: Range from 12.5% -14.5% per sale
- Cookie duration: 30 days
- Payment methods: PayPal, check, wire transfer (Impact.com); Check, direct deposit (CJ Affiliate and Rakuten)
- Payment Threshold: Depends on each affiliate network
SeatGeek
Almost every event seat ticket affiliate marketplace has a quite similar interface. Nevertheless, SeatGeek stands out by offering something just a little bit different.
First, SeatGeek offers a ‘Deal Points’ system, which analyzes thousands of available tickets for a given event to help customers find the best price.
Additionally, their interactive stadium seating maps are an added touch that most customers love because you can quickly see exactly where your seat is.
SeatGeek partners with Impact.com to manage its affiliate program. They offer commission rates of 2 – 5% and a 30-day cookie window.
To best support ticket advertising and marketing, this program provides marketing tools and materials such as images, Text Links, Online Tracking Link, and Media Source Tracking,
SeatGeek revealed that, if they are lucky, each affiliate can earn over 112.50 USD per month with just one sale per day!
- Commission rate: Range from 2% – 5% per completed sale.
- Cookie duration: 30 days
- Payment methods: Direct transfer, BACS, or PayPal
- Payment Threshold: As low as USD $10 or as high as USD $2,5m
Ripley’s Believe It or Not
With a rich history of experience, for more than a century, Ripley Entertainment has led the world in family entertainment. Starting out as a small cartoon newspaper founded in 1918, Ripley now operates more than 100 attractions worldwide.
In addition to world-class aquariums, Ripley’s Entertainment owns and operates the “Believe it or Not!” Museum, 3D Moving Theater, Haunted Adventure, Mirror Maze, Guinness World Records Museum, Louis Tussaud’s Wax Museum and more.
Each of their attractions is unique in its architecture and its collection of curiosities and presentation.
Ripley’s Believe It or Not affiliate program is run through Commission Junction and AvantLink. They offer a 10% commission on each successfully made sale and a 60-day cookie duration.
That means you will receive a commission for any ticket purchases made within those 60 days from that same customer.
When you become a Ripley affiliate, you will receive free tracking tools, notifications about special promotions/sales, and free coupons.
- Commission rate: 10% per sale.
- Cookie duration: 60 days
- Payment methods: Direct deposit, check, or Payoneer
- Payment Threshold: $50 (Direct Deposit) or $100 (Check)
Ticket Liquidator
Next, let’s discuss Ticket Liquidator – a quite popular name in the event ticketing niche! They offer over 110000 ticket types covering sporting events, theater, music festivals, and concerts of all sizes.
What makes customers trust and have long-term relationships with this website is that it helps customers avoid being scammed by people who try to charge unreasonable ticket prices or scam to steal ticket money.
Because Ticket Liquidator sellers are thoroughly vetted, and if, for some strange reason, something goes wrong, customers are covered by a 100% money-back guarantee.
Now it’s time to talk about Ticket Liquidator’s ticket affiliate program!
Ticket Liquidator claims that the average order value is $350 and can be up to $1,000 depending on the ticket sold. They offer competitive commissions so that you can earn a significant income per order.
Tools such as Text Links, Banners, Search Box, Data Feed, and Coupon Codes are also provided to attract more customers to your link and direct them to the Ticket Liquidator sell ticket website.
Forgot a little bit. You can sign up for Ticket Liquidator’s affiliate program through Impact, Rakuten, or AvantLink.
- URL: Ticket Liquidator affiliate program
- Commission rate: 6% per sale
- Cookie duration: 30 days
- Payment methods: Depends on each affiliate network
- Payment Threshold: Depends on each affiliate network
Grand Canyon West
GrandCanyonWest.com has been operating for 11 years, representing the Grand Canyon – one of the Seven Natural Wonders of the World and attracting about 5 million visitors each year.
Grand Canyon West is located in the Hualapai Indian Reservation, bringing tourists unique and new experiences about Hualapai Culture.
For example, see the Canyon from every angle, “Sky Walk” 4,000 feet above the Canyon floor on the Skywalk, or tour the West Rim by helicopter. You can also go on a whitewater rafting trip down the Colorado River.
One thing you may or may not know is that the Grand Canyon West affiliate program is among the top-performing affiliate programs on ShareASale – specifically, it is in the top 400 out of thousands of programs.
Affiliates will receive a 5% commission on each sale. On average, you will earn up to $6.51 per sale.
To increase the effectiveness of your affiliate activity, this program offers frequent customer promotions along with a variety of pre-coded advertising banners, text links, and more!
- URL: Grand Canyon West affiliate program
- Commission rate: Earn a 5% commission on every sale
- Cookie duration: 60 days
- Payment methods: FedEx, direct deposit, international direct deposit, wire transfer, and Payoneer
- Payment Threshold: $50
Headout
Are you looking for something interesting in Paris, London, Times Square, or Rome while traveling? Then Headout is a great destination for you. On the website, you will find all tickets to attractions in your chosen location.
There are more than 15 million customers satisfied with this company’s service experience.
From zoos, amusement parks, museums, religious sites, observatories, etc. Currently, Headout is present in 22 countries across four continents, and they are constantly adding new locations and events.
Headout’s affiliate program allows affiliates to earn monthly commissions by promoting tickets to over 10,000 attractions & events. This program is also in the top 100 programs on ShareASale.
Although the commission rate they offer seems modest at 1%, in return, this program has a high conversion rate.
- Commission rate: 1% per sale
- Cookie duration: 30 days
- Payment methods: Bank transfer
- Payment Threshold: mutually decided by the Headout and the Partner separately
AwesomeSeating.com
Similar to other online ticketing platforms, AwesomeSeating.com offers its customers more than 7 billion available tickets for sporting events, concerts, and theater shows worldwide. This is a huge ticket network, even though it only started operating in July 2000.
Notably, all tickets sold on their website are provided by professional ticketing companies and verified trusted ticket sellers. All tickets are guaranteed to be 100% refundable if any problems arise.
AwesomeSeating works with ShareASale for its affiliate program. By joining this affiliate program, you can showcase and promote tickets from over 60,000 events worldwide.
AwesomeSeating.com pays a 7% commission on every sale with a 365-day cookie – the most extended cookie duration in the ticketing industry! This term allows you to earn long term affiliate revenue.
$445 is the average order value on AwesomeSeating. With a commission of up to 7% per order, you will earn a significant income.
- Commission rate: Up to 7% per sale
- Cookie duration: 365 days
- Payment methods: FedEx, direct deposit, international direct deposit, wire transfer, and Payoneer
- Payment Threshold: $50
ScoreBig
This list of event ticket affiliate programs could not be complete without mentioning TicketNetwork.
ScoreBig is known as a popular online event ticketing marketplace and is a subsidiary of TicketNetwork. They sell tickets to sporting events, concerts, theater, and family events. The company makes it possible for customers to purchase last-minute tickets for sold-out events.
What’s special about this website is that they guarantee all transactions with a 100% refund policy for buyer guarantee, encrypted payments, and interactive seat maps to help customers choose their seats quickly.
The highlight of the ScoreBig Affiliate Program is that they offer a competitive commission rate of 13% for each successful sale and a 90-day cookie duration. The average sale for each order is relatively high, $400, a big plus point of this affiliate program.
ScoreBig integrates with one of the largest affiliate networks, now ShareASale, to manage its affiliate program.
This way, you can access timely and transparent reporting through your personal reporting dashboard. At the same time, you can also use banners, text links, and free coupons.
- Commission rate: Up to 13% per sale.
- Cookie duration: 90 days
- Payment methods: FedEx, direct deposit, international direct deposit, wire transfer, and Payoneer
- Payment Threshold: $50
What is an Event Ticket Affiliate Program?
Event ticket affiliate programs work similarly to other affiliate programs. That is, you will leverage your available traffic to promote products or services through your affiliate links. In this case, you will refer event tickets to your target audience.
Next, you will receive an affiliate commission based on the number of products or services you introduce. The only difference here is the product you promote.
When participating in the event ticket sales affiliate program, affiliates will advertise and introduce event tickets to the audience. Includes all popular sporting events, concerts, community events, and live theater.
Most people prefer the convenience of buying tickets online rather than waiting in line at the venue. Because they don’t need to line up under hot sun or sudden showers. In addition, some websites allow audiences to use vouchers or coupons to buy tickets at the best price.
As you can see, this is a stable and potential affiliate market.
How to Choose the Right Event Ticket Affiliate Programs?
To choose the right event ticket affiliate program, there are a few factors you need to consider:
Search for suitable event tickets
We encourage you to search for event tickets that match the tastes and needs of your target audience. A simple example is if your audience is young people, they tend to like to go to live concerts with many famous stars (BlackPink, Taylor Swift, etc.) or famous movies. It will be a great choice for you to introduce these types of tickets to your audience.
Choose trustworthy affiliate programs
With today’s information explosion, you can easily find a list of reputable and trustworthy affiliate programs with just one click. You can refer to articles from reputable websites or reviews from experienced Affiliates to find a satisfactory affiliate program.
Consider affiliate programs that make timely payments, provide good customer service, and have a positive reputation with affiliates.
Commission Structure
The commission rate is something you should not ignore. Check and compare the commission structure of each program. From there, consider whether that commission rate is competitive in the niche.
We encourage you to choose programs that offer fair and attractive commission rates.
Cookie Duration
Next, you should check the cookie duration of affiliate programs. The longer the cookie duration, the higher the chance of successfully selling event tickets after a user clicks on your affiliate link. This helps you maximize your chances of earning commissions.
Affiliate Tools and Resources
Learn about the tools and associated resources offered by the programs. Affiliate programs that offer a variety of marketing materials, banners, tracking tools, and reporting capabilities will make it easier for you to market the tickets effectively.
Conversion Rates and Tracking
An affiliate program with a high conversion rate means they are working effectively. Join these affiliate programs, and you will have many opportunities to increase your passive income.
At the same time, look for programs with strong tracking systems so you can accurately track your referrals and conversions.
Requirements and conditions
Each program will have different requirements and conditions for branches. Please note any program restrictions or guidelines. Some programs have rules about advertising methods, geographic restrictions, payment methods, or restrictions on certain types of websites.
Make sure you understand and comply with the program’s terms and conditions before you sign up.
Conclusion
To sum up, the event ticket market is a dynamic niche with considerable growth potential. Everyone loves events with the presence of famous stars. Therefore, event tickets always have a certain audience of all ages.
Don’t miss the opportunity to earn money online through continuing ticket events. By referring to the list of the top 12 best event ticket affiliate programs that we introduced above. You can start immediately and earn passive income now!