Profitable Candle Affiliate Programs To Earn Passive Income 2024

Starting as a mere invention for illumination, the candle industry has now developed into a diverse market full of beautiful shapes and smells.

Through time and lifestyle trends, this item is getting more popular as a fascinating home decor product and even for memorable events like weddings or baptisms. So, not surprisingly, the global candle market can amount to $10.41 billion in 2023.

Given that enormous potential, many businesses have run their best candle affiliate programs to expand their brands and product popularity. Let’s find out how you can monetize your social channels with candles!

14 Best Candle Affiliate Programs: Check Them Out!

Amazon Associates

Everyone on Earth knows the overwhelming number of products available on Amazon, and the candle niche is a heavy competitor.

In less than a month, from August to September 2023, US sales of scented candles on this platform grew significantly by 440% compared to the previous month. It is obviously the #1 address to consider when purchasing this product.

Amazon’s Candle and Holder category offers a wide selection at affordable prices from $15. You can customize the filter search to find your favorite candle material, shape, scent, theme, and even item height.

Other than candles themselves, there are thousands of candle accessories to purchase on Amazon. Candle holders, wick trimmers, bell-shaped snuffers, etc., you name it. These tools are easy to sell since candle shoppers cannot resist having complete accessories for this scented pleasure.

It is one of the average-paid affiliate niches on Amazon (in Home, Kitchen), with a 4-4.5% commission per candle sale. So, the retail price may be low, but if you can get customers to buy bulk candles – there’s your shot to boost your earnings.

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Yankee Candle

Next up is Yankee Candle, a significant name among those globally famous candle companies. It is considered a top player in the candle market, with the 2022 revenue amounting to roughly $818 million.

Why would they waste any chance to expand the business to candle lovers worldwide via affiliate marketing?

Apart from the incredible assortment of candle products and accessories, its signature scent plugs and air fresheners are best-sellers for up to 30 days of a room-filling fragrance.

And what if you want to customize a candle jar to make a special gift for someone or a keepsake for yourself? The Yankee Candle stores (both online and offline) offer a personalized candle service for just $5. There are more than just plain candles to promote here.

Similar to candle affiliate programs by top-list retailers like Amazon, this program pays an average, on-the-low-side commission rate of 8% per sale. Affiliate perks come with bespoke creative materials to support your marketing efforts.

The good news is even with a rather low commission, its website has 2.7 million monthly visits. You can never run out of new and returning buyers!

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Frères Branchiaux

Passing by the big global corporates, we have a small family business founded by 3 brothers named Frères Branchiaux. A really delicate name with a soothing impression, right?

The highest product price on its online store is only $37, allowing low-budget shoppers to enjoy the finest scented soy candle treats with comfort. That is a surprising cost range for hand-poured candles and other scented items (pet care, room sprays, etc.).

While many candle affiliate programs are managed through popular affiliate networks, you can easily fill in a form to apply for this in-house platform. All you need to do is fill in your name, create a password, and wait for Frères Branchiaux to approve your application.

The brand pays a generous 15% commission for every sale you make with your unique link or coupon code. For instance, a Whiskey Sweet Room Spray bottle is worth $32 and gets you around $4.8.

Despite being a humble company among top-tier names, we believe you should give this family-owned brand a shot to let more people know about their wonderful work!

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Ellis Brooklyn

Ellis Brooklyn is well-known for its luxury range of body care and natural fragrance products, but it also provides high-quality 100% vegan wax candles. Since the brand has an exquisite taste in producing scented products, even its candles have specific note profiles like perfumes.

Rakuten Advertising powers the Ellis Brooklyn affiliate program, offering a 10% commission and 30 days for cookie duration. These are acceptable standard rates in the candle niche to attract affiliate marketers.

You can fill in a simple form on Ellis Brooklyn’s website to register for this program, but you will also need a Rakuten account to keep track of commissions and relevant performance reports. Make sure you respond to these criteria to become its affiliate:

• Produce visually captivating content aligning with the brand’s aesthetics
• No pornographic or offensive content
• Put effort into their writing and/or image display

Note that the brand pays your earnings every 60 days with a $50 monthly threshold.

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Anthropologie

If one is not a candle-making company, why would it appear on this list?

Anthropologie is our exception, regardless of the brand being a clothing retailer and mainly selling apparel, beauty, jewelry, and other homeware products.

Also, it stocks around 660 products in the Candles category, including candle accessories and diffusers. This is certainly not a limited selection, considering that Anthropologie is not a specialized candle shop.

Like most reputable candle affiliate programs, this one prefers to work with affiliates running a visually pleasing, unique website with inspirational content. Most referrals will get you a 6% commission, while select furniture sales result in a 10% revenue share.

Since Anthropologie already has more than 180 stores worldwide to claim its mark, lifestyle shoppers will not waste any chance to grab a brand piece. One less concern about brand popularity!

The affiliate program also enables a 30-day cookie length and regular updates on the latest collections and promotions. These valuable resources will help you attract more traffic and close the deal easier.

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Brooklyn Candle Studio

Founded in 2013, Brooklyn Candle Studio has prided itself as an indie designer and maker of beautiful minimalist candles with captivating natural fragrances. Honestly, Hawaii Rain is definitely an over-attractive name and scent for travel candles.

Its eco-friendly products are free from toxic substances (petroleum, phthalate) and use cotton wicks for a clean, relaxing burn. This explains why the 3-wick candle line costs over $700 a piece, and an oatmeal bath bar is already worth $143.

Make sure you target the right audience willing to pay a great deal for this pleasure. Yes, they do exist, but understand that it takes more effort to reach these customers.

And that is not even the best part yet. The Brooklyn Candle Studio affiliate program, powered by Impact Radius, has a competitive commission rate of 10-20% per sale. So, a $700 candle order can get you at least $70 in revenue share.

Thanks to the low <1% return rate, you can be confident to close almost every sale and earn generous commissions.

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Fernweh Editions

Not every candle brand is featured in Forbes, InStyle, and The Drew Barrymore Show. But Fernweh Editions is a successful case among candle affiliate programs in this niche.

It manufactures travel-inspired scents with a diversity of aromas, allowing buyers to take a quiz to discover their ideal fragrance from various destinations. Imagine how a small candle jar can take from France, Cascadia, to a Mediterranean garden.

This is a smart engagement method to customize their experience, potentially increasing their urge to buy from this company. Its collection of luxury, toxic-free candles is ideal for customers interested in wellness, travel, self-care, and home decor.

The Fernweh Editions affiliate program is managed through ShareASale, so make sure you have an account to apply for this brand. It fancies collaborating with approved bloggers, influencers, and YouTubers and offers much support for qualified affiliates.

To be honest, the program’s commission rate is higher than average within similar businesses, ranging from 10 to 20% per sale. However, the limited cookie in 15 days requires you to put more effort into converting sales.

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Gourmet Candle

If you aim to sell candles for customers who love simplicity and eco-friendliness, try becoming an affiliate for Gourmet Candle – a small soy-scented company with handmade candles.

These handcrafted products are made from high-quality soy wax and use environmentally friendly packaging. Here, you will find somewhat quirky and unique aromas like candle tarts, pies, tins, man candles, etc., to spice up your self-care experience.

There are also gift subscriptions and monthly subscription boxes for those wanting to enjoy the candlelight throughout a specific time period. Plus, the brand opens bookings for candle-making classes and allows shoppers to purchase bulk candles for wholesale prices.

The Gourmet Candle affiliate program offers up to 20% commission per sale – a respectable rate in the candle market. Remember to include your unique tracking URLs in your promo materials, or the system cannot recognize successful sales.

This is a rare program that pays commissions weekly without any minimum threshold. So, you will be less stressed about making enough sales. Feel free to promote Gourmet Candle on different social platforms, including your blog, website, social media, YouTube channel, and so on.

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The Psychic Tree

Most candle-making companies focus on this item’s aesthetics and recreational purposes. The Psychic Tree encourages customers to dwell more on the spiritual and well-being side.

More than illumination and aromatherapy, it targets shoppers who use candles to purify their living or working spaces. So, if you want to share your holistic interest with your audience, introduce this new shopping address to them through affiliate marketing.

Not only does The Psychic Tree have less-than-$5 spell candles, but it also stocks a wide range of crystal-infused candles and other accessories. You will be amazed by the number of jewelry, tarot decks, essential oils, and healing crystals available in its online store as well.

Since it is UK-based, orders within the country will be shipped the following day, but the brand also delivers worldwide. Although the 5% commission sounds a little daunting, know that its buyers will not check out their cart with only one candle jar.

Sign up with The Affiliate Gateway network to start working with The Psychic Tree and advertise its spiritual-vibe candles and other mystical items.

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Shearer Candles

Despite the US market taking most of the advantages and profits, a reputable Scotland-based candle business named Shearer Candles has made it to our list.

Besides choosing candles based on fragrances and styles, customers will find a vast collection of colored candles in pastels and other scented home accessories. All of them are manufactured from handpicked, first-class ingredients and allow for return in 28 days.

That explains why these artisan goods have such high prices. Specifically, a small travel candle tin already costs you over $50, and those large-sized jars are worth no less than $100 per piece.

Although 7% is a rather low commission rate compared to most candle affiliate programs, you can see that the product prices are the determining factor here. It also has regular updates on the latest offers and discounts for your customers.

Awin operates the Shearer Candles affiliate program, enabling a 30-day cookie length for you to convert sales. It states relatively strict terms and conditions to join and promote the brand, so make sure you read through them all to avoid violating any policy.

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Hemlock Park

Hemlock Park, a trusted apothecary from the US, has its products sold in 1,000+ specialty stores worldwide.

What makes this company special?

It uses hand-poured plant-based ingredients to make artisan candles, ensuring they are completely non-toxic and cruelty-free. Besides different types of candles, the Hemlock Park online shop also sells scented sprays, diffusers, and bath and body products.

These candles are available in 2 sizes, 8 and 16 oz. A standard 8 oz. jar already costs over $200, which is really expensive. Understandable, though, the amount of quality needed to manufacture such a premium candle jar.

ShareASale runs the Hemlock Park affiliate program. No specific rate is stated, but the average commission falls around $11.25 per order. The brand ships worldwide, but most customers are from the US and Canada.

A fascinating USP for your content: Each purchase results in a tree planted in these 2 regions, thanks to Hemlock’s collaboration with One Tree Planted. Your buyers can pursue their interests and protect the environment at the same time!

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Illuminations

Born in 1996 with the first retail store in the US, then reborn in 2019 after a tumultuous history – Illuminations is now back on the market, more determined than ever.

The company aims to spread the simple joy of living with candlelight through a collection of high-quality products. Customers will find diverse, strong scents in its candle shop, such as fruity, floral, destinations, seasonal, or woody. And choose among a variation of regular, novelty, taper, and unscented candles.

About the Illuminations affiliate program, this brand does not require too much from its partners. The rules are easy: spread the word about its candles and reap the monetary rewards. You will get 10% revenue for each successful referral.

Other perks when collaborating with Illuminations are worth mentioning, especially the affiliate support. Everything you need help with, there is a personal team member to walk you through.

Plus, its library is already full of ready-to-use images, logos, advertisements, and suggested content. Your job is to deliver intriguing content using these resources to promote Illuminations!

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Wickbox

Have you ever tried turning candles into a relaxing treat for yourself and your loved ones?

That is Wickbox’s business motto – to bring a luxury experience to your self-care time with deluxe candles.

This company provides a vast array of individual products, including candle jars, accessories, jewelry, and home decor. They are perfect for budget-conscious customers with an affordable price range of less than $50 a piece.

It is another rare candle brand that offers box subscriptions with curated scents to your preferences. Choose between the monthly medium (from $34.95) or the large box (from $44.95), and pay Wickbox monthly or every 3-12 months.

Due to the variety of product lines, it enables a different commission structure than other candle affiliate programs:

• $10 for all subscription orders ($5 for coupon sites)
• 10% for all non-subscription products

The company looks forward to partnering with bloggers in the beauty, self-care, interior, lifestyle, and other relevant niches. Sign up on ShareASale and start making money online with Wickbox.

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Wax and Wick

Although women are more likely to buy home fragrance products, it does not mean men never buy candles. Besides purchasing this item as a gift for others, a lot of male consumers now enjoy its presence in their homes or working spaces.

It is not surprising, though. Once interested in this niche, collecting and using scented candles becomes a genderless pleasure.

Taking a shot at that potential, Wax and Wick took the seemingly difficult sub-niche of making candles for men.

Its non-toxic, 100% soy-based candles have masculine scents like whiskey aromas, dark wood, and coffee. Each 12 oz. jar costs the same price of $35 and is either in black or white packaging.

You can target audiences of both genders to add a great option for female customers when gifting their male friends and family members. Partners earn a flat 15% commission per sale via the Wax and Wick affiliate program (equivalent to $5.25).

Its in-house system also provides daily reports of your affiliate orders, earnings, payment history, etc. The brand welcomes all types of affiliates – bloggers, content sites, large networks, or influencers.

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Benefits of Joining Candle Affiliate Programs

All the reviewed candle affiliate programs here have different perks for their affiliate partners.

So, what are the general benefits you can get from promoting candle-making businesses?

Wide range of products

The candle line itself already includes various different features. Here are some common options for its essential factors:

• Scent: amber, fruit, unscented, etc.
• Wick: 1-3, wood or cotton, etc.
• Material: soy wax, paraffin wax, etc.
• Container type: can, bottle, jar, etc.
• Style: retro, modern, art deco, etc.

Not to mention a series of candle accessories, such as snuffers, wick trimmers, holders, etc., that divide into smaller niches. And relevant home fragrances like scented room sprays or diffusers.

Just listing them out is mind-blowing enough! This endless variation in the candle niche makes it easier for affiliates to promote and close the deal.

High demand

People think that candles are mainly for illumination and decoration purposes. In fact, they also purchase this item for aromatherapy, gifting, and space purification.

Furthermore, as much as it sounds like a seasonal niche, it is not. Candles can be sold all year round; the demand just rockets during particular occasions.

For example, when it gets cold or during the holiday season. Birthday parties, ceremonies, weddings, and sometimes church use, as well.

That is why some brands offer monthly box subscriptions for candle lovers to enjoy this pleasure throughout the year.

Great earning potential

Candles, in fact, vary significantly in price. Regular wax candles may cost as low as $15 per jar, while handcrafted lines from premium ingredients are worth over $200.

But do not worry if your target audience is not on the high-paying side. When candle lovers purchase from mid-end brands, they are likely to grab some extra accessories. This adds more value to the final order and increases your affiliate earnings.

What to Consider When Selecting Candle Affiliate Programs?

Outsiders would always recommend you pick a program offering the highest commission rate.

But is it true that commissions decide everything?

Here are crucial factors to consider when you check out affiliate programs for candles.

Brand reputation

It is certainly not our plan to encourage you all to choose candle affiliate programs by major names. What happens to smaller, independent businesses then?

So, by “brand reputation,” we mean you should opt for widely known companies even in a candle sub-niche (vegan, high-cost artisan, etc.). The moment your visitors see your affiliate products, they are immediately intrigued to purchase from those brands.

Note that poorly made candles are not toxic (scientifically said), but high-quality ones from renowned suppliers will have more refined ingredients and fragrances and last longer.

Product variety

As mentioned above about the diversity of candle products, you might be overwhelmed and not know what to focus on for your affiliate promotion.

Think simple: Either choose a brand with a specific category (e.g., man candles) and focus on that or work with retailers selling various candle styles and accessories.

It also depends largely on your blog and social media content. For instance, if you are an environmental enthusiast, promoting eco-friendly and toxic-free candles will best align with your personal values.

Cookie duration

Easy for candle lovers who are experienced in buying this product, but most shoppers need some time to research before deciding which one they need. You cannot blame them; the candle industry is getting overstocked with too many exciting choices.

Thus, the cookie length matters because it provides the maximum amount of time your sales count after your customers click the affiliate link. The longer it is, the better.

The standard length is 30 days, but ideally, it can be up to 90 days.

Based on these criteria, here are our recommended programs to join:

• Brooklyn Candle Studio affiliate program: Luxury candle lovers are more than familiar with its high-end, eco-friendly products. The brand offers a standard 30-day cookie window.
• Hemlock Park affiliate program: Hemlock’s artisan candles are famous for their premium quality, ideal for US and Canadian customers within a 30-day cookie duration.
• Wickbox affiliate program: Popular for the intriguing Wickbox monthly subscriptions and other low-cost items, the program enables 60 days to convert sales.

Conclusion

More than just a cheap item for illumination, the candle market is a promising niche to dive into and make use of all its potential.

As you can see, many candle affiliate programs are trying to diversify their product range to attract a broader audience. Do not worry – whether you choose low-budget or luxurious handmade products, there are suitable customers happy to pay for this delight.

All of our finest program recommendations are here, so it is your decision to select one and begin to promote its candle variation.

Be the one that brings joy and relaxation to worldwide candle fans!