BLICK Art Materials is a leading retailer of art supplies. As an affiliate marketer, you can now turn your content into a major income stream with its affiliate program.
In this comprehensive article, we’ll cover everything you need to know about the BLICK affiliate program. Let’s delve into it to see if it’s worth your try!
Overview of BLICK
Founded in 1911, BLICK is the largest retailer of art supplies in the US. They are a top choice for artists and art lovers, providing a vast selection of over 110,000 products like paints, brushes, canvas, and more.
Besides, BLICK supports the artistic community through workshops, events, and a commitment to affordability. Whether you’re a beginner or a pro, BLICK is a welcoming space that encourages creativity.
Overview of the BLICK Affiliate Program
The BLICK affiliate program pays you commissions for driving sales of BLICK products.
You can sign up for the program for free on CJ Affiliates or ShareASale. Once approved, you can add Blick banners, text, and product links to your site to earn commissions. They also have a team to assist you.
Besides, you can apply to be a Blick Art Partner for features in print or online by emailing artists@dickblick.com. The brand also has a reciprocal links program that helps you boost your site’s visibility on search engines.
BLICK Affiliate Program: Commissions and Payment Details
BLICK affiliates can earn a 10% commission per successful sale. The rate applies to BLICK’s entire catalog of art supplies.
The program also features a 1-day cookie window. This means if someone clicks your link and buys BLICK’s products within 24 hours, you’ll earn commissions for that referral.
If you apply for the program on the CJ affiliate network, you’ll get your monthly payment via Payoneer, check, or direct deposit. There is also a minimum payout threshold of $100 for checks and $50 for direct deposit.
BLICK’s partners joining through the ShareASale network will receive their commissions on the 20th of each month. The payment is sent out via check, wire transfer, or ACH direct deposit, with a $29 fee for wire transfers.
Pros and Cons of the BLICK Affiliate Program
The following table summarizes the benefits and drawbacks of the BLICK affiliate program:
Pros | Cons |
Strong brand | Fierce competition |
High conversion rate (3%+) | 1-day cookie duration |
Good commission (10%/sale) | Minimum payment threshold (up to $100) and extra fee ($29) |
Dedicated support & creatives |
BLICK has strong brand recognition in the artist community, making it easier to promote their products. The attractive 10% commission rate and impressive conversion rate of over 3% offer promising earning opportunities. A dedicated affiliate support team also provides resources to assist your promotional endeavors.
However, the tough competition in the arts and crafts space can make it challenging for newbies to stand out. Besides, the 24-hour cookie lifetime means affiliates need a lot of effort to turn their audience into potential customers. There is also an extra fee of $29 and a high minimum threshold of up to $100 before requesting payment.
How Do You Become A Blick Affiliate?
Here is a step-by-step guide to joining the BLICK affiliate program in 6 simple steps:
Step 1: Visit the BLICK affiliate website
Go to the BLICK affiliate program page and click on the tab “Sign up.”
Step 2: Choose the network
You can select the affiliate network to apply for the BLICK affiliate program, either ShareASale or CJ. Then, click on “Sign up now.” to start your enrollment.
Step 3: Create a publisher account and submit application form
Now, you need to create a CJ or ShareASale account. Fill in your email and other personal details to get one. Once approved, you can log into your affiliate dashboard and find the BLICK affiliate program. Then, submit an application form to join it.
Step 4: Get approved
Wait for BLICK to review and approve your affiliate account application. Approval usually takes 1-3 business days.
Step 5: Access the partner portal
Once approved, you’ll be able to log in to the BLICK affiliate platform to access your affiliate link, banners, and other marketing materials.
Step 6: Promote BLICK
Start adding your BLICK affiliate referral link to your website, YouTube, etc. to promote their art supplies.
How to Promote BLICK as an Affiliate?
Here are some of the best practices to maximize your earnings with the BLICK affiliate program:
The first strategy is to create clear tutorials to show how to use BLICK products for art projects. Whether it’s painting, crafting, or DIY, demonstrating the practical use of BLICK supplies can appeal to customers who want hands-on help.
In addition, you can adjust your content to focus on BLICK products for special times like back-to-school, holiday gifts, or seasonal art projects. This can take advantage of what’s popular and make it more likely for people to buy.
Another tip is to take reviews comparing BLICK products with others in the market, like Artsy or Lal10. You can show demos highlighting BLICK’s better quality, versatility, or special features. That way, you position BLICK as the go-to choice, making it more likely they’ll use your affiliate link to buy.
Furthermore, you can plan giveaways with popular BLICK items and ask your audience to follow, share, or interact with your content. Giveaways bring in new visitors and loyal followers, improving your chances of earning commissions with the BLICK affiliate program.
Is the BLICK Affiliate Program Worth It?
BLICK has big potential for making money with its wide range of art supplies and active audience. Let’s see an example of how much you could earn as a BLICK affiliate in a month.
- AOV is over $100
- You get a 10% commission on sales
- Your website has a 2% conversion rate out of 7,000 monthly visitors
This adds up to $1,400 in commissions from BLICK each month.
Building an audience interested in art and creativity takes time, but BLICK’s strong brand makes it easier. Overall, if you can connect with artists, crafters, and creators, the BLICK affiliate program is a great way to earn commissions in the high-value art supplies space.
FAQs
- Who should join the BLICK Affiliate program?
The program is ideal for influencers, bloggers, and publishers focused on art, crafts, DIY, and other creative niches.
- Is there a fee to join the BLICK Affiliate program?
No, there is no fee to join the BLICK Affiliate program.
- Are there any minimum requirements to become a BLICK affiliate?
BLICK does not appear to have specific traffic, following, or sales requirements. However, they likely look for affiliates who can drive a targeted creative audience interested in art supplies.
- Can the BLICK program be combined with other affiliate programs?
Yes, you can easily promote other art supplies, crafts, and other creative offers alongside the BLICK program.
- What are the best BLICK affiliate program alternatives?
Some top alternatives are Amazon Associates, Arteza, Jerry’s Artarama, Sotheby’s, Michaels, Art Com, Saat Chi Art, and Society6 affiliate programs.