About 1st Phorm

1st Phorm International is a premier supplement and fitness lifestyle brand headquartered in St. Louis, Missouri. Founded in 2009 by Andy and Sal Frisella, the brand differentiates itself through a philosophy of “hard work,” “discipline,” and “results.”

Unlike many competitors that focus solely on retail, 1st Phorm has built a massive cult-like following by focusing on education, community, and premium-quality products (including protein powders, pre-workouts, greens, and apparel).

Their marketing relies heavily on a “boots on the ground” approach, using a vast network of ambassadors (Legionnaires) rather than traditional celebrity endorsements.

1st Phorm Affiliate Program Overview

The program is officially called the Legionnaire Program. It is designed as an ambassador program where affiliates are expected to be educators and leaders in their community, rather than just link-posters.

Feature Details
Industry Health, Fitness, Sports Nutrition, & Apparel
Product Type Supplements (Protein, Creatine, Vitamins), Gym Gear, Athletic Apparel
Affiliate Program Type Legionnaire Program (Ambassador/Influencer Hybrid)

1st Phorm Affiliate Program Offers

1st Phorm creates a unique “ecosystem” for its affiliates. Unlike standard programs where you get a cookie for 30 days, 1st Phorm ties the customer to you, incentivizing long-term relationship building.

Feature Details
Promotional Materials Access to the “Legionnaire Connect” app, educational resources, social media training, daily content ideas, and 1-on-1 business coaching.
Affiliate Cookie Duration Lifetime (Recurring). Once a customer buys through your link, they are tied to your account for future purchases.
Accepted Traffic Sources Social Media (Instagram, TikTok, YouTube), Personal Coaching Clients, Blogs, Podcasts. (Coupon/Deal sites are generally discouraged).
Accepted Countries Global (Worldwide shipping), but the primary focus and fastest shipping are in the USA.
Explicit Content Prohibited. The brand maintains a “family-friendly” but “rugged/patriotic” image.
Religious/Political Content Not explicitly banned, but the brand culture is heavily patriotic and centered on “Midwest values.” content conflicting with this may reduce approval chances.

1st Phorm Affiliate Commissions & Payments

There is often confusion about whether 1st Phorm is an MLM. It is NOT an MLM because you do not earn commissions from recruiting other Legionnaires (no downlines). You only earn from the products you sell.

Feature Details
MLM? No. (Single-level commission structure only).
Commission Rate Up to 25% on products.
Commission Structure Flat percentage on sales. Recurring/Lifetime commissions on repeat orders from your customers.
Payout Frequency Monthly.
Payout Methods PayPal, Paper Check, or Store Credit/Gift Card.
Minimum Payout Typically $100 (Though accounts under the threshold may roll over to the next month).

Note on Costs: While officially “free to join,” many user reviews and former Legionnaires report an implicit requirement to be an active customer yourself (often cited around ~$100/month in personal product use) to maximize benefits or stay “active” in the community culture, though this is not stated as a hard fee on the signup page.

Suitable Affiliates for 1st Phorm

The Legionnaire program is demanding; it requires active participation and education. It is best suited for:

  • KOC (Key Opinion Consumers) / Everyday Athletes: You don’t need a million followers; you need a high-trust audience that listens to your fitness advice.
  • Personal Trainers / Coaches: The “Lifetime” commission model is perfect for trainers who put their clients on a supplement regimen and want to earn recurring income every month the client restocks.
  • TikTokers / YouTubers (Fitness Niche): Creators who do “What I Eat in a Day” or transformation challenges.
  • Influencers: Particularly those with a “hustle culture,” “discipline,” or “entrepreneurial” mindset, as this aligns with the brand’s ethos.
  • Livestreamers: Who can demonstrate product usage (making shakes, wearing the gear) in real-time.

1st Phorm Affiliate Software

Does this brand use affiliate management software? Yes, they use a Customized In-House Dashboard (often powered on the backend by Post Affiliate Pro technology, but heavily branded).

  • They also utilize a mobile app called “Legionnaire Connect” which serves as a hub for tracking sales, getting education, and communicating with the HQ team.

3 Alternatives for 1st Phorm Affiliate Program

If 1st Phorm’s intense “culture” or monthly personal usage expectations aren’t for you, here are three strong competitors.

Comparison Factor 1st Phorm Legion Athletics Transparent Labs MyProtein
Average Bill (AOV) High (~$100+) High (~$100) High (~$90+) Medium (~$60+)
Entry Fees/Costs Free (Implicit “Use Product” culture) Free Free Free
Commission Rate Up to 25% Up to 20% (Base 10%) 20% – 25% 8% – 10%
Cookie / Structure Lifetime (Recurring) 30 Days 30 Days 30 Days
Payment Frequency Monthly Monthly Monthly Monthly
Conversion Focus Community / Education Science-backed / Clean Clean Label / Ingredients Discounts / Volume
Withdrawal Threshold ~$100 $50 $50 $50