Are you looking to earn money in the fitness niche? The 1st Phorm affiliate program—called the Legionnaire Program—lets you promote premium supplements and workout gear while earning competitive commissions.
1st Phorm is a trusted name in fitness supplements and activewear. They’ve built their reputation on high-quality protein powders, meal replacements, and vegan-friendly options that serious athletes actually use.
In this article, we’ll break down everything you need to know about the 1st Phorm affiliate program: commission structure, approval process, promotional strategies, and whether it’s worth your time.
Running your own affiliate program? Tools like UpPromote handle recruitment, tracking, and payments automatically. You can launch a complete program in under 5 minutes—no technical setup required.
What is 1st Phorm?
Founded in 2009, 1st Phorm has spent 15+ years building a catalog of premium wellness products and fitness accessories. Their core products—workout proteins, meal replacement shakes, and plant-based proteins—target serious practitioners who prioritize quality over price.
Over time, they’ve expanded into activewear: moisture-wicking, lightweight fabrics designed for intense workouts and outdoor training.
Here’s what sets them apart: 1st Phorm sources ingredients from top-tier suppliers in India, Europe, and the US. That quality focus translates to higher price points compared to mass-market brands—but also higher customer loyalty.
1st Phorm Affiliate Program Overview
The Legionnaire Program is 1st Phorm’s affiliate initiative. It’s free to join, open globally, and designed for affiliates who can authentically promote fitness and nutrition products.
Who should apply?
Health bloggers, fitness influencers, workout trainers, and content creators whose audiences care about performance and recovery.
What you get after approval:
- Training materials covering nutrition, supplementation, and training science
- Access to promotional assets (photos, videos, ad copy)
- Direct support from 1st Phorm’s marketing team
- Free monthly products for testing and review
You don’t need massive traffic or follower counts to join. 1st Phorm evaluates applications individually, focusing on audience fit and content quality over vanity metrics.
Commission Structure & Payment Terms
- Commission rate: 25% on every sale
- Lifetime commissions: You earn on repeat purchases from customers you refer—not just the first sale. If a customer buys through your link today, then returns six months later using the same link, you get credited.
- Cookie duration: Not publicly disclosed. You’ll receive cookie window details after approval.
- Payment method: Details provided upon joining the program.
That lifetime commission structure is rare in affiliate marketing. Most programs pay once per customer. 1st Phorm’s model rewards you for referring loyal buyers—critical in supplements, where repeat purchase rates run high.
Pros and Cons
Strengths
- Established brand authority. 1st Phorm sits alongside iHerb and MyProtein as a top US supplement provider. That recognition increases conversion rates because prospects already trust the name.
- Lifetime commission model. You’re not just paid on first purchases. Repeat orders = recurring income without additional promotion effort.
- Free monthly products. Test real products before promoting them. Use those experiences to create authentic reviews that build audience trust.
- Early access to launches. Get exclusive Legionnaire gear and new products before public release—giving you content opportunities competitors lack.
- Marketing team support. Unlimited access to 1st Phorm’s media team for custom photos, videos, and promotional guidance. Plus 1-on-1 coaching from industry experts.
Challenges
- Cookie duration not disclosed upfront. You won’t know attribution window length until after joining. That’s unusual—most programs publish this detail on their affiliate page.
- Requires product knowledge. 1st Phorm sells specialized supplements (pre-workouts, BCAAs, fat burners). You’ll need wellness and fitness expertise to promote effectively and answer audience questions.
How to Join: Step-by-Step Enrollment
Step 1: Visit the affiliate program page
Go to 1st Phorm’s website footer and click the Legionnaire Program link. Review commission details, promotional materials, and affiliate benefits.
Step 2: Click “Apply Now”
At the bottom of the affiliate page, click “Apply Now” to start your application.
Step 3: Complete the application form
Enter your name, email, and phone number. 1st Phorm schedules an online ambassador meeting to assess program fit—expect questions about your audience, content type, and fitness background.
Step 4: Wait for approval
Applications are reviewed within a few business days. Results are sent to your provided email address.
Step 5: Access your affiliate dashboard
Once approved, you’ll receive login credentials for your affiliate dashboard. Inside: unique affiliate links, promotional assets, performance tracking tools, and training materials.
Important: Read the affiliate terms and conditions carefully before promoting. Violating program rules can result in commission forfeiture or account termination.
Promotional Strategies That Actually Work
Here’s how successful Legionnaire affiliates generate consistent commissions:
Leverage social media with expert guidance
Focus promotional campaigns on Instagram, TikTok, and YouTube—platforms where fitness content thrives. 1st Phorm’s marketing team provides social media tips and trend updates to increase engagement and conversion rates.
Use their 1-on-1 coaching sessions to optimize content strategy. They’ll help you identify which products resonate with your specific audience.
Create product reviews based on real use
You receive free products monthly. Use them. Document your experience. Share honest reviews covering taste, effectiveness, mixability, and results.
Authenticity matters in fitness marketing. “I’ve used this pre-workout for 30 days” carries more weight than “This pre-workout looks interesting.”
Get early access, create launch content
As a Legionnaire member, you’ll know about new products and exclusive gear before public release. Create anticipation content: “First look at 1st Phorm’s new [product]” or “Unboxing the limited-edition Legionnaire gear.”
Launch content performs well because it offers information competitors can’t provide yet.
Use professional creative assets
Request custom photos and videos from 1st Phorm’s world-class media team. High-quality visuals make your content stand out in crowded social feeds—and professional production signals credibility.
Don’t rely solely on stock product photos. Custom assets tailored to your audience increase click-through rates.
Is the Legionnaire Program Worth It?
For fitness content creators with engaged audiences: yes, absolutely.
The 25% commission rate is competitive. The lifetime commission model creates recurring income—rare in affiliate marketing. And free monthly products plus unlimited marketing support give you tools to succeed.
1st Phorm’s customer base numbers in the hundreds of thousands. With a 25% commission on premium-priced supplements, affiliates can realistically earn $1,000+ monthly with consistent promotion.
The program’s biggest limitation? You need genuine fitness and nutrition knowledge. 1st Phorm products target serious practitioners—your audience will ask technical questions about ingredients, dosing, and supplement timing. Surface-level promotion won’t convert.
My take: Strong program for established fitness creators who understand the products they’re promoting. Skip it if you’re new to wellness content or can’t speak credibly about supplementation.
FAQs
Who should join the Legionnaire Program?
Fitness bloggers, health influencers, workout trainers, and content creators whose audiences care about performance supplements. Ideal for those already producing fitness or nutrition content.
Is there a joining fee?
No. The Legionnaire Program is free to join—no application fees required.
Are there minimum requirements?
No traffic, sales, or follower minimums. 1st Phorm evaluates applications individually during the ambassador meeting, focusing on audience fit and content quality.
Can I promote other affiliate programs simultaneously?
Yes. You can promote 1st Phorm alongside other fitness brands to diversify content and reach wider audiences.
What are the best alternatives?
1. Transparent Labs
- Commission: 20%+ commission rate. Known for very high payout value per customer.
- Cookie Duration: Typically 30 days.
- Key Selling Point: Marketed heavily toward those who value clean ingredients and fully transparent labels. Converts well with the “clean eating” and advanced fitness crowd.
2. Onnit
- Commission: 15% commission across all products (supplements and gear).
- Cookie Duration: Strong 45 days.
- Key Selling Point: Highly differentiated product line (e.g., Alpha Brain, Kettlebells, apparel). Their focus on Total Human Optimization makes them attractive to a modern, performance-focused audience.
3. Myprotein
- Commission: Up to 20% commission (often tiered/variable).
- Cookie Duration: Typically 30 days.
- Key Selling Point: A massive, global brand that is highly competitive on price. Excellent for affiliates who rely on high volume and promoting frequent sales and deals.
4. BioTrust Nutrition
- Commission: Extremely high, often up to 40% per sale.
- Cookie Duration: Very generous 60 days.
- Key Selling Point: Offers one of the highest percentage payouts in the supplement space. Focuses on premium, health-oriented products that often lead to a high Average Order Value (AOV).
5. Bodybuilding.com
- Commission: Up to 8% commission on sales.
- Cookie Duration: Typically 7 days.
- Key Selling Point: While the percentage is lower, the site sells everything. Affiliates benefit from the high conversion rate of a trusted, one-stop-shop retailer and its established community trust.
