About 888
Founded in 1997, 888 Holdings is one of the world’s most popular and trusted online gaming entertainment companies. Listed on the London Stock Exchange, the brand operates across multiple verticals including 888casino, 888sport, 888poker, and 888bingo.
Known for its proprietary software and exclusive in-house games, 888 is a heavy hitter in the iGaming industry, holding licenses in major regulated markets like the UK, Gibraltar, and parts of the USA (New Jersey).
888 Affiliate Program Overview
The 888 Affiliate Program is managed under its own network called Uffiliates. It allows partners to promote all of 888’s brands from a single account.
| Feature | Details |
| Industry | iGaming / Online Gambling / Betting |
| Product Type | Online Casino, Sports Betting, Poker, Bingo, Games |
| Affiliate Program Type | Direct / In-House Network (Uffiliates) |
888 Affiliate Program Offers
888 provides a robust set of tools but has strict compliance guidelines due to the regulated nature of gambling.
| Feature | Details |
| Promotional Materials | Banners, Text Links, Landing Pages, HTML Mailers, Video Creatives, Deeplinks |
| Affiliate Cookie Duration | 30 – 45 Days (for tracking registrations); Lifetime (for Revenue Share on registered players*) |
| Accepted Traffic Source | SEO Websites, PPC (Restricted terms), Email (with approval), Social Media, Mobile Traffic |
| Accepted Countries | Regulated Markets Only: UK, Ireland, Canada, Italy, Spain, Romania, Sweden, NJ (USA) |
| Explicit Content | Strictly Prohibited (No adult, pornographic, or obscene content) |
| Religious or Political Content | Prohibited (No hate speech, discriminatory, or politically sensitive content) |
*Note: 888poker revenue share is often capped at 24 months per player.
888 Affiliate Commissions & Payments
The program is known for high potential earnings but has a relatively high minimum payout threshold compared to competitors.
| Feature | Details |
| MLM (Sub-affiliation) | Yes (Typically 4% – 5% of referred affiliate’s earnings) |
| Commission Rate | RevShare: 20% – 40% <br> CPA: $65 – $200+ (Varies by country/player value) |
| Commission Structure | Tiered Revenue Share (based on new depositing players) or CPA (Cost Per Acquisition) |
| Payout Frequency | Monthly (Processed around the 15th of the following month) |
| Payout Methods | Wire Transfer, Skrill, Neteller, PayPal |
| Minimum Payout | $250 (Balances below this roll over to the next month) |
Suitable Affiliates for 888 Affiliate
This program is best suited for content creators with adult audiences interested in entertainment, sports, and gaming.
- Bloggers: Specifically those in the sports analysis, betting tips, poker strategy, or casino review niches.
- YouTubers: Creators who review slots, stream poker games, or provide sports betting predictions.
- Livestreamers: Twitch or Kick streamers focusing on “Slots” or “Poker” categories (must adhere to strict gambling advertising regulations).
- Influencers: Lifestyle influencers with a male-dominant audience (for sports) or general entertainment (for bingo/casino).
- KOL / KOC: Key Opinion Leaders in the gambling community who can provide trustworthy reviews of the platform.
- Video Editors: Creating compilation clips of “Big Wins” or “Poker Highlights” for social media shorts (TikTok/Reels).
888 Affiliate Software
888 does not use a third-party network like Impact or ShareASale. They use their proprietary platform called Uffiliates. This allows for deep integration across all their brands (Sport, Casino, Poker) in one dashboard, though some users find the interface slightly dated compared to modern SaaS platforms.
3 Alternatives for 888 Affiliate Program
Here is a comparison with three other major gambling affiliate giants: Bet365, William Hill, and Betway.
| Factors | 888 Affiliates | Bet365 Partners | William Hill Affiliates | Betway Partners |
| Average Bill (LTV) | High (Strong player retention) | Very High (Global leader in retention) | High (Strong brand loyalty) | Medium-High |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $250 (High) | ~$100 / £50 | $50 / €50 (Low) | $100 / €100 |
| Payment Frequency | Monthly (15th) | Monthly | Monthly | Monthly |
| Commission | 20-40% Tiered | 30% Flat | 15-30% Tiered | 20-40% Tiered |
| Conversion | High (Top tier brand trust) | Very High (Best-in-class sports product) | High (UK/EU focus) | Good (Strong esports focus) |
| Marketing Materials | Extensive (All verticals) | Standard (Sports focus) | Extensive (Deep customization) | Standard |
