About Aerie
Aerie is a lifestyle sub-brand of American Eagle Outfitters (AEO), launched in 2006. It specializes in intimate apparel, including bras, undies, sleepwear, and swimwear, as well as activewear (OFFLINE by Aerie) and loungewear. The brand is famously defined by its #AerieREAL campaign, which launched in 2014 and committed to stopping the practice of retouching models in marketing materials. Aerie promotes body positivity, inclusivity, and self-love, often featuring models of various sizes, abilities, and backgrounds.
Aerie Affiliate Program Overview
The Aerie Affiliate Program allows partners to earn commissions by driving sales to Aerie.com. It is part of the larger American Eagle Outfitters affiliate program.
| Feature | Details |
| Industry | Fashion & Retail (Lingerie, Activewear, Loungewear) |
| Product Type | Physical Products (Bras, Undies, Swim, Leggings, Tops) |
| Affiliate Program Type | CPS (Cost Per Sale) |
Aerie Affiliate Program Offers
Aerie provides affiliates with standard retail program offers, characterized by a relatively long cookie duration compared to competitors, though strict on traffic quality.
| Feature | Details |
| Promotional Materials | Banners, Text Links, Product Data Feed, Newsletters, Exclusive Codes |
| Affiliate Cookie Duration | 60 Days (Higher than the industry standard of 7-30 days) |
| Accepted Traffic Sources | Content sites, Social Media, Blogs, Influencer Networks (Email/PPC often restricted) |
| Accepted Countries | Primarily USA (Program focuses on US traffic; Int’l shipping available but commission often US-only) |
| Explicit Content | Not Permitted (Sites must be family-friendly and brand-safe) |
| Religious or Political Content | Restricted (Brand generally avoids controversial political or religious association) |
Aerie Affiliate Commissions & Payments
The program uses a standard performance-based model without Multi-Level Marketing (MLM) structures.
| Feature | Details |
| MLM | No (Single-tier affiliate program) |
| Commission Rate | 2% (Base rate for most publishers) |
| Commission Structure | Flat percentage on net sales (excluding shipping, taxes, and returns) |
| Payout Frequency | Monthly |
| Payout Methods | Direct Deposit (Bank Transfer), Check, Payoneer (via CJ Affiliate) |
| Minimum Payout | 100 (Check) |
Suitable Affiliates for Aerie Affiliate
This program is highly visual and brand-value driven, making it best suited for creators who focus on lifestyle, fashion, and body positivity.
- Bloggers: Fashion, lifestyle, and wellness bloggers who can write reviews or “haul” posts.
- TikTokers: Creators participating in “Try-on” trends or #AerieREAL challenges.
- KOC (Key Opinion Consumers): Everyday customers who genuinely love the product and share reviews.
- KOL (Key Opinion Leaders): Fashion leaders who can influence purchasing decisions through style guides.
- Influencers: particularly “Micro-influencers” with high engagement in the body-positivity niche.
- YouTubers: Creators doing “Aerie vs. Victoria’s Secret” comparisons or huge clothing hauls.
- Video Editors: Less direct, but those curating fashion complication videos on platforms like Pinterest/Instagram.
- Livestreamers: Hosts on platforms like Amazon Live or TikTok Shop showcasing fabric quality and fit.
Aerie Affiliate Software
Does this brand use affiliate management software?
Yes.
Aerie (and American Eagle) manages their affiliate program through a Third-Party Affiliate Network, primarily CJ Affiliate (Commission Junction). They do not use a private in-house software; they rely on CJ for tracking, reporting, and payouts.
3 Alternatives for Aerie Affiliate Program
If you are looking for higher commissions or different product focuses, these three brands are the top direct competitors.
1. Savage X Fenty: Rihanna’s lingerie line. Known for high inclusivity. Their program often pays a flat bounty (CPA) for new VIP members rather than just a percentage of sales.
2. Victoria’s Secret: The traditional market leader. While they have historically had lower commission rates due to high brand recognition, they remain a high-volume converter.
3. Knix: A direct-to-consumer brand famous for “leakproof” underwear and wireless bras. They often offer higher commission rates to attract content creators.
| Comparison Factor | Aerie | Savage X Fenty | Knix | Victoria’s Secret |
| Average Bill (AOV) | ~$60 – $80 | ~$50 – $70 (VIP Model) | ~$80 – $100 | ~$70 – $90 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $50 | $50 | $50 | $50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 2% | $12 – $15 (Flat per Sale) | 3% – 10% | 5% – 8% |
| Cookie Duration | 60 Days | 1 Day (Standard) | 30 Days | 15 Days |
| Marketing Materials | Banners, Feeds | High-fashion Creatives | Banners, Social Kits | Standard Banners |
