AG1 Affiliate Program

About AG1

AG1 (formerly known as Athletic Greens) is a prominent health and wellness brand famous for its flagship product, a comprehensive daily nutrition supplement. The green powder is designed to cover key nutritional bases by combining 75 vitamins, minerals, superfoods, probiotics, and adaptogens into a single scoop.

Positioned as a premium “all-in-one” solution for gut health, immunity, energy, and recovery, AG1 has built a massive reputation through aggressive influencer marketing. It is frequently endorsed by top-tier podcasters (like Tim Ferriss and Joe Rogan) and health experts (like Andrew Huberman), making it one of the most recognized supplement brands in the world.

AG1 Affiliate Program Overview

The AG1 affiliate program is designed for content creators who want to monetize their health-conscious audience. It is a direct-to-consumer program managed through a major affiliate network, offering a structured way to earn income.

AG1 Affiliate Program Offers

AG1 is strict about brand safety but generous with resources. They provide high-quality assets to help partners convert traffic.

AG1 Affiliate Commissions & Payments

The program is not an MLM (Multi-Level Marketing) scheme; it is a standard single-tier affiliate partnership where you are paid for the sales you directly generate.

Suitable Affiliates for AG1

AG1 is a high-ticket supplement (costing ~ $99 per month), so it requires an audience that trusts the creator and values premium health investments.

• Bloggers: Specifically in niches like keto, paleo, veganism, biohacking, and general wellness. Detailed reviews and “AG1 vs. Competitor” articles work best.
• YouTubers: Tech reviewers (lifestyle optimization), fitness channels, and “Day in the Life” vloggers who can demonstrate the daily habit of drinking the greens.
• Podcasters: This is AG1’s “bread and butter.” Hosts who can read ad spots or discuss personal usage during shows.
• Influencers (Instagram/KOLs): Lifestyle influencers who focus on morning routines and aesthetic wellness habits.
• KOC (Key Opinion Consumers): Everyday users who share genuine testimonials in forums or smaller communities.
• TikTokers: Creators who do “What I eat in a day” or “Gut health journey” videos.
• Video Editors: Can create compilations or clips of famous people (like Huberman or Rogan) discussing health habits (requires careful copyright management).
• Livestreamers: Fitness coaches or nutritionists doing Q&A sessions can recommend it live.

AG1 Affiliate Software

AG1 does not use in-house software for its primary tracking.

• Impact Radius: This is the main network where most affiliates (publishers, bloggers, media buyers) will sign up. It provides robust tracking, asset management, and reliable payments.
• Superfiliate / Creator Hero: AG1 has also utilized platforms like Superfiliate for their “Ambassador” program to create cobranded landing pages and more personalized experiences for creators.

3 Alternatives for AG1 Affiliate Program

If AG1 is too expensive for your audience or you want to offer variety, these three competitors have solid affiliate programs.

1. Organifi: A direct competitor offering organic superfood blends (Green, Red, and Gold juices). Their price point is similar to AG1, but they offer more product variety (e.g., sleep aids, protein).
2. Primal Harvest: A more budget-friendly supplement brand. They offer a greens powder (“Primal Greens”) alongside a wide range of other specific supplements (collagen, turmeric, probiotics), making it easier to bundle products.
3. Live Conscious (formerly LiveWell): Focuses on highly rated, affordable wellness staples like collagen and greens. Their “Beyond Greens” product is significantly cheaper than AG1, appealing to a budget-conscious demographic.

Comparison Table