About Agoda
Agoda is one of the world’s fastest-growing online travel booking platforms and a subsidiary of Booking Holdings (which also owns Booking.com, Priceline, and Kayak). Founded in 2005 and headquartered in Singapore, Agoda is particularly dominant in the Asia-Pacific market but offers over 2 million properties globally, including hotels, villas, apartments, and homes. The brand is known for offering competitive prices, “Agoda Homes” (private stays), and a user-friendly app that appeals to budget-conscious and luxury travelers alike.
Agoda Affiliate Program Overview
The Agoda Affiliate Program, often referred to as Agoda Partners, allows partners to monetize their traffic by promoting hotel bookings. It is widely recognized for its high conversion rates on Asian traffic.
| Feature | Description |
| Industry | Travel & Hospitality (Online Travel Agency – OTA) |
| Product Type | Digital Services (Hotel & Accommodation Bookings) |
| Affiliate Program Type | CPS (Cost Per Sale) |
Agoda Affiliate Program Offers
Agoda provides affiliates with a variety of tools to drive bookings, though it is known for having a strict cookie policy compared to some competitors.
| Feature | Description |
| Promotional Materials | Text Links, Image Banners, Search Box Widgets, Hotel Power Ads (Data Feeds), API integration. |
| Affiliate Cookie Duration | 24 Hours / Session-Based (Attribution is typically given only if the booking is completed during the active session or within 24 hours). |
| Accepted Traffic Source | Blogs, Websites, Social Media, Apps, Email Marketing (must be own list). |
| Accepted Countries | Global (No specific country restrictions, though commission performance is best in APAC regions). |
| Explicit Content | Prohibited (Sites containing adult, violent, or defamatory content are rejected). |
| Religious or Political Content | Not Explicitly Restricted (However, content must not be “objectionable,” “harmful,” or “derogatory” as per general terms). |
Agoda Affiliate Commissions & Payments
The program uses a tiered commission structure, meaning the more bookings you generate, the higher your commission rate becomes.
| Feature | Description |
| MLM | No (Single-tier program). |
| Commission Rate | 4% to 7% (Tiered model). <br>• 0–49 bookings: 4%<br>• 50–299 bookings: 4.5%<br>• 300–999 bookings: 5%<br>• 1000+ bookings: 7% |
| Commission Structure | Paid on “Departed” bookings (you earn only after the guest has completed their stay). |
| Payout Frequency | Monthly (Payments are calculated on the 1st of the month for departures in the previous month, and paid by the 15th). |
| Payout Methods | Direct Bank Transfer (SWIFT) is the primary method for the direct program. <br>(PayPal is sometimes available via third-party networks like Travelpayouts). |
| Minimum Payout | $200 USD (If the balance is lower, it rolls over to the next month). |
Suitable Affiliates for Agoda Affiliate
This program is best suited for creators and publishers who have an audience interested in travel, specifically those looking for accommodation deals in Asia.
- Bloggers: Travel bloggers, especially those focusing on Asia guides (e.g., “Best places to stay in Bangkok”).
- TikTokers: Creators sharing “travel hacks” or hotel reviews (Agoda is very popular for short-form video hotel tours).
- KOC (Key Opinion Consumers): Everyday travelers sharing honest reviews of stays on forums or social groups.
- KOL (Key Opinion Leaders): Travel experts with a dedicated following who trust their itinerary recommendations.
- Influencers: Instagram/Lifestyle influencers posting vacation content.
- YouTubers: Vlogs featuring “Travel Day in [City]” or “Hotel Room Tours.”
- Video Editors: Creating compilation videos of “Top 10 Resorts in Bali.”
- Livestreamers: doing travel Q&As or live booking demonstrations.
Agoda Affiliate Software
Yes, Agoda uses its own In-House Affiliate Management Software called “Agoda Partners.”
- They manage tracking, reporting, and tools directly through their proprietary dashboard.
- Note: You can also find Agoda offers on third-party affiliate networks (like Travelpayouts, ShareASale, or Impact), but the direct program is managed in-house.
3 Alternatives for Agoda Affiliate Program
Below is a comparison of Agoda with three major competitors: Booking.com, Expedia, and Trip.com.
- Booking.com: The biggest global competitor; often has higher conversion but lower effective commission per sale.
- Expedia: Good for US/Europe traffic; offers commissions on flights and packages (which Agoda generally does not).
- Trip.com: A strong direct rival for the Asian market with a much longer cookie duration.
| Comparison Factor | Agoda | Booking.com | Expedia | Trip.com |
| Average Bill | Medium ($150 – $250) | High ($200 – $350) | Medium-High | Medium |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $200 | €100 / $100 | $50 | $200 |
| Payment Frequency | Monthly (Net 15-45) | Monthly (Net 60) | Monthly (Net 30) | Monthly |
| Commission | 4% – 7% (on booking value) | 25% – 40% (of Booking.com’s revenue, which equals ~3-5% of booking value) | 2% – 6% (varies by hotel/flight) | Up to 7% (Hotels), ~0.5% (Flights) |
| Conversion | High (especially in Asia) | Very High (Global) | Medium | High (Asia) |
| Marketing Materials | Banners, Text Links, Data Feeds | Banners, Search Box, Map Widget | Banners, Deals Widget, API | Deep Links, Banners, API |
| Cookie Duration | 24 Hours / Session | 0 Days (Session) (App often tracks longer) | 7 Days | 30 Days (Web) / 7 Days (App) |
