About Allbirds
Allbirds is a New Zealand-American footwear and apparel company renowned for its commitment to sustainability and comfort. Founded in 2016 by Tim Brown and Joey Zwillinger, the brand gained massive popularity with its “Wool Runner,” a sneaker made from superfine merino wool.
Allbirds distinguishes itself by using natural, eco-friendly materials—such as eucalyptus tree fiber, sugarcane (SweetFoam™), and castor bean oil—instead of petroleum-based synthetics. As a certified B Corporation, Allbirds appeals to eco-conscious consumers looking for minimalist design and carbon-neutral products.
Allbirds Affiliate Program Overview
The Allbirds affiliate program is designed for content creators and publishers who want to monetize their traffic by promoting sustainable fashion. The program is typically managed through major affiliate networks rather than in-house.
| Feature | Details |
| Industry | Fashion, Footwear, Sustainable Apparel |
| Product Type | Sneakers, Running Shoes, Loungers, Socks, Apparel |
| Affiliate Program Type | CPA (Cost Per Action) / CPS (Cost Per Sale) |
Allbirds Affiliate Program Offers
Allbirds is strict about brand safety and prefers partners who align with their sustainable mission. The terms below generally apply to their programs on networks like Impact or ShareASale, though specific numbers can vary by region (e.g., US vs. UK).
| Feature | Details |
| Promotional Materials | Banners, Text Links, Product Data Feeds, Lifestyle Imagery |
| Affiliate Cookie Duration | 15 Days (Standard) to 30 Days (varies by network/region) |
| Accepted Traffic Sources | Content blogs, Social Media (Influencers), Newsletters, Review sites |
| Accepted Countries | Global (Primary markets: US, UK, Canada, Australia, New Zealand, EU) |
| Explicit Content | Strictly Prohibited (Brand safety enforced) |
| Religious/Political Content | generally Prohibited (Terms usually exclude controversial/hate speech sites) |
Allbirds Affiliate Commissions & Payments
The commission structure for Allbirds has shifted recently. While they historically offered higher flat rates, they now often utilize a tiered structure where “New Customer” sales earn more than returning customer sales to incentivize growth.
| Feature | Details |
| MLM (Multi-Level Marketing) | No (Direct Affiliate Program only) |
| Commission Rate | 1% – 15% (Typical structure: ~10-15% for content partners/new customers; ~1-5% for coupon sites/returning customers) |
| Commission Structure | Percentage of Net Sales (excluding shipping/taxes) |
| Payout Frequency | Monthly (Net 30 or Net 60 terms depending on network) |
| Payout Methods | Direct Deposit (EFT), PayPal, Check (via Network) |
| Minimum Payout | Typically $10 – $50 (Network dependent) |
Suitable Affiliates for Allbirds
Because Allbirds is a lifestyle and values-driven brand, it performs best with content creators who can speak to the quality and ethics of the product.
- Bloggers: Specifically those in the Sustainable Living, Minimalist Fashion, and Travel niches (Allbirds are famous as “travel shoes”).
- TikTokers & Influencers: Creators who do “Get Ready With Me” (GRWM) videos, comfort reviews, or eco-friendly product hauls.
- YouTubers: Tech reviewers (Allbirds are culturally linked to “Silicon Valley fashion”) and sneaker reviewers.
- KOC (Key Opinion Consumers): Everyday users who genuinely love the comfort of the shoes and share honest reviews.
- KOL (Key Opinion Leaders): Sustainability advocates who can vouch for the environmental claims of the brand.
- Podcasters: Hosts discussing wellness, business (startup culture), or environment.
Allbirds Affiliate Software
Does this brand use affiliate management software?
Yes.
Allbirds does not use in-house software (like a simple plugin). Instead, they partner with large third-party affiliate networks to manage tracking, reporting, and payments.
- Primary Network: Impact (Impact Radius) is their most common global partner.
- Secondary Networks: You may also find them on ShareASale (US) or Awin (UK/Europe) depending on the specific region you are applying from.
3 Alternatives for Allbirds Affiliate Program
If you are looking for similar sustainable footwear brands to promote, these three offer competitive programs.
- Vessi: Famous for 100% waterproof knit sneakers; very popular with travelers and outdoor enthusiasts.
- Cariuma: A Brazilian sustainable sneaker brand that is highly aggressive in affiliate marketing, planting two trees for every pair sold.
- Rothy’s: Known for making stylish flats and bags out of recycled plastic water bottles.
Comparison of Alternatives
| Factor | Allbirds | Vessi | Cariuma | Rothy’s |
| Average Bill (AOV) | ~$110 – $140 | ~$135 – $150 | ~$90 – $120 | ~$140 – $180 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$10 – $50 | ~$25 – $50 | ~$50 | ~$50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 1% – 15% (Tiered) | 10% – 15% | 10% – 20% | 3% – 7% |
| Cookie Duration | 15 – 30 Days | 30 Days | 14 – 30 Days | 7 Days |
| Conversion Rate | High (Strong Brand) | High (Unique Selling Point) | Very High (Viral Marketing) | Moderate (High Price Point) |
| Marketing Materials | Good (Lifestyle focus) | Excellent (Video focus) | Excellent (High qual. photos) | Good (Clean aesthetic) |
