American Golf Affiliate Program

What Makes American Golf So Good?

American Golf started its business in 1977. Today, it is Europe’s biggest golf retailer. They have been in business for almost five decades. This long history means people know and trust the brand. That trust helps you make sales as an affiliate.

The company has over 90 stores and driving ranges. These are spread across the UK and Ireland. The physical stores are very important. Why? Customers can try the equipment before they buy it. They can also get professional club fitting. Plus, they can access repair services right there.

American Golf sells everything you need for golf. Their list of products covers the complete golf world:

• Full club sets and single clubs
• Golf balls, bags, and small items
• Clothing and shoes
• GPS devices and rangefinders
• Training tools and simulators

They sell all the major, important brands. This includes Titleist, Callaway, TaylorMade, Ping, Cobra, FootJoy, and many others. When golfers shop for equipment, they are not choosing between brands. They are choosing where to buy the brands they already love.

The company offers more than just products. They also offer professional club fitting. This is very important for serious golfers. They offer equipment repair and golf lessons, too. They also have helpful instructional content called AGeed. These extra services make customers want to stick with American Golf. They are more than just a place to buy things.

How the American Golf Affiliate Program Works

American Golf uses Partnerize to run its affiliate program. Partnerize is a known network that manages programs for many companies and their partners (publishers).

The program welcomes many types of publishers. But it works best for people with golf-focused audiences:

• Golf bloggers and course review sites.
• Golf teachers with a presence online.
• Content creators who cover the sport of golf.
• Publishers who target wealthy or high-income people.

Once Partnerize approves your application, you get access to useful tools:

• Product feeds for specific gear.
• Banners in different sizes for your site.
• Text links for clubs, clothes, and accessories.
• Marketing materials for sales events.
• Tracking reports to see your sales in real time.

Partnerize handles everything important. They review your application. They track every sale you make. And they process your payments. You will work with the network, not directly with American Golf.

Commission: The 6% Reality

American Golf pays a 6% commission. This is for all sales made through your special affiliate links.

Let’s look at what you will actually earn on typical golf purchases:

• On a $161 pair of Jordan 1 Golf Shoes $\rightarrow$ You earn $9.66
• On a $350 Callaway driver $\rightarrow$ You earn $21.00
• On a $600 iron set $\rightarrow$ You earn $36.00
• On an $800 complete club set $\rightarrow$ You earn $48.00
• On $50 worth of golf gloves and small accessories $\rightarrow$ You earn $3.00

A 6% rate is normal for sports equipment programs. It is not amazing, but it is fair because golf gear costs a lot of money.

Here is the reality of your earnings: Most casual golfers spend only $200 to $400 a year on gear. Serious golfers might spend $1,000 to $3,000 every few years when they get new clubs.

What is your main challenge? People do not buy golf equipment often. Someone who buys a new driver today will not need another one for three to five years. This means you rely on new customers more than on people buying again.

Pattern we see repeatedly: Golf affiliates earn money in two ways. They earn through many small sales (like accessories). Or they earn through a few big sales (like full club sets). To get steady monthly income, you must always find new customers. You cannot rely on the same buyers coming back every month.

Cookie Duration: 30-Day Window

American Golf uses a 30-day cookie. This cookie tracks your referrals.

If someone clicks your link today, you get credit for any purchases they make within the next 30 days. This time window works well for buying golf equipment. Buyers often research for a week or two before they buy expensive clubs.

The 30-day duration is standard for sports equipment. It is not as generous as some programs that offer 45 or 90 days. But it is enough for most golf buying decisions.

Here is what matters more than the cookie duration: Golf equipment sales follow the seasons. Spring (March to May) sees huge sales. This happens as golfers get ready for the new season. Summer keeps the sales steady. Fall (September to November) sees a second rush for end-of-season sales. Winter (December to February) sales drop sharply in most places.

You should plan your efforts around these seasons. Do not worry too much about the exact cookie duration.

Payment Terms and Processing

American Golf sends out payments every month through Partnerize. Here are the terms:

Payment methods:

• Electronic funds transfer (EFT)
• PayPal

Minimum payout: You need at least $30 in commissions to get paid.

Payment timing: Payments are monthly. You usually get paid 30 to 45 days after the end of the month you earned the money.

The $30 minimum is reasonable. It is much lower than programs that require $50 or $100 before you get paid. New affiliates can reach this low amount quickly with just a few sales.

However, the payment options are limited. They offer only EFT and PayPal. This might bother publishers who prefer wire transfers or checks. But most modern affiliates use PayPal anyway, so this is usually not a big problem.

My take: The $30 minimum and monthly payments are good for affiliates. They are quite fair when compared to other sports equipment programs. No complaints here.

What You’ll Like and What Might Be Hard

Every affiliate program has good parts and bad parts. Here is the honest truth about promoting American Golf.

The Advantages (The Good Parts)

Selling expensive items means you get decent commission payouts. Even at 6%, earning $36 to $48 on a single club set is better than earning 10% on a $30 product. High prices work in your favor.

The 30-day cookie captures most of the golf buying process. Buyers usually research for one to two weeks before they buy. Your window covers this time.

Brand recognition across Europe helps you make sales. American Golf has over 90 stores. Golfers already know and trust this retailer. You are not promoting an unknown brand.

The huge product inventory means you can promote everything. Clubs, balls, bags, clothes, GPS devices—if golfers buy it, American Golf sells it.

They give you ready-made marketing materials. You get banners, product feeds, and sales assets. You do not need graphic design skills to start promoting things.

Their professional services (club fitting, lessons, repairs) give customers more reasons to visit the store. These extra services give you stronger things to talk about in your promotions.

The Limitations (The Hard Parts)

Let’s talk about the challenges. These are the things that separate successful golf affiliates from those who struggle.

The niche is extremely small. You must have an audience that actively plays golf. They must be people who actually spend money on gear. Being “interested in sports” is not enough. This automatically cuts out most possible publishers.

Golf audiences are usually richer and older. The typical golfer is over 45 with a good household income. If your audience does not match this, your sales will be very low.

Limited payment options (only EFT and PayPal) reduce your flexibility. This is not a dealbreaker for most, but it is worth noting.

The seasonal nature of the sport makes your income unpredictable. You will earn much more between March and November than between December and February. You need to plan your money around these slow times.

Golf equipment purchases are not frequent. Someone who buys a driver today will not need another one for years. You need to constantly find new customers instead of earning from repeat buyers.

Competition from other golf sites is tough. Expert golf review sites, online instructors, and course ranking platforms all want the same customers you do.

Key insight: To succeed with American Golf, you need one of two things. You need a dedicated golf audience. Or you need to create truly helpful reviews and buying guides that show up high in search results. Simple “check out these golf clubs” posts will not lead to sales.

Step-by-Step: Joining the Program

Getting approved takes five simple steps. Here is exactly how to do it.

Step 1: Go to the American Golf Affiliate Page

Go to American Golf’s main website at americangolf.co.uk. Look for the “Affiliates” section. It is usually found in the footer area under “Services.”

Step 2: Click “Join Now” to Start the Application

The affiliate page will have a “Join Now” button. This will send you to the Partnerize application website. You will create your account through Partnerize, not on the American Golf site.

Step 3: Fill Out the Partnerize Application Form

You must fill out the form with correct information:

• Your name and contact details.
• Your website address and where your traffic comes from.
• What kind of content you make and what your focus is.
• Your social media links, if you have them.
• The number of visitors you get each month.
• How you plan to promote the products.

Be specific about your golf content. Do not say, “I run a sports blog.” Reviewers will not be impressed. Try saying, “I post weekly reviews of golf courses and compare equipment for 8,000 monthly readers who want to play better.”

Step 4: Wait for Partnerize Approval

Partnerize reviews all applications to make sure the network stays high quality. Approval usually takes about 3 to 7 business days. Sometimes it takes longer during busy periods.

Check your email often for approval emails or if they ask you for more information.

What makes approval more likely? Having an established website with content about golf. Having real traffic. And having a clear plan for how you will make sales. What hurts your chances? Having a brand-new site with no visitors. Having content that is not about golf. Or having a vague business plan.

Step 5: Log In and Start Promoting

Once you are approved, log into your Partnerize dashboard. Find the American Golf program. You can now get your affiliate links, banners, and tracking tools.

Grab your links and start promoting them smartly inside your golf content.

Critical reminder: Always use your tracking links correctly. If you send golfers to American Golf without the right link, you will be doing the work for free.

Smart Ways to Make Money with American Golf

Joining the program is easy. But earning good money requires a plan. Here is what makes the profitable golf affiliates different from everyone else.

Create Reviews That Actually Help Golfers

Stop writing simple lists called “best golf clubs” that just copy what the maker says. Thousands of these already exist, and they do not rank well in searches.

Instead, create content that is truly helpful:

• Test-based reviews: “I Hit 5 Drivers for High Handicaps—This One Gave Me 15 More Yards.”
• Guides for specific needs: “The Best Golf Clubs for Beginners When You Only Have a $500 Budget.”
• Comparison articles: “Callaway Rogue vs. TaylorMade Stealth: My 30-Day Testing Results.”
• Fitting guides: “How to Know If You Need a Stiff or a Regular Flex Shaft on Your Driver.”
• Budgeting advice: “How to Build a Complete Golf Bag for Less Than $800.”

What makes your content different? Personal testing and real results. Golfers do not trust simple promotional talk. They trust reviews from people who have actually used the clubs.

Pattern we see repeatedly: Golf equipment content that includes personal testing, real performance data (like distance, accuracy, and feel), and honest good and bad points sells 5 to 7 times better than content that just copies the manufacturer’s words.

Plan Around Seasonal Shopping Times

People buy golf equipment in predictable seasons. Smart affiliates make their content fit these times.

Spring (March–May): Peak Buying Season This is when golfers get ready for the new season.

• Create “season prep” content.
• Promote full club sets and new bags.
• Focus on new clothing and shoes.

Summer (June–August): Steady Purchasing People buy things to replace old gear or upgrade.

• Promote accessories (balls, gloves, GPS devices).
• Create content like “Upgrade Your Weakest Club.”
• Focus on clothes for hot weather.

Fall (September–November): Second Peak for Deals This is a good time for sales before winter.

• Promote sales and clearance items.
• Create guides for “winter practice” gear.
• Focus on training aids and simulators.

Winter (December–February): Slowest Season This season is mostly for gift buying.

• Create holiday gift guides.
• Promote equipment for indoor training.
• Focus on clothes for golf trips to warm places.

Bottom line: Posting the same promotion all year wastes your time. Make your content match the times of the year when golfers are actually shopping.

Focus on Specific Skill Levels

Talking to “Golfers” is too vague. A scratch golfer (very skilled) and a 25-handicapper (beginner) need totally different equipment. They also have different budgets.

Divide your content by skill level:

• High Handicappers (20+): These players need forgiving clubs. They want budget-friendly options. They need technology to improve their game.
• Mid Handicappers (10–19): These players want consistency and clubs that can do many things. They want a mix of performance and forgiveness.
• Low Handicappers (0–9): These players demand precision. They want tour-level equipment. They are happy to spend money on premium gear.

When you create content for specific skill levels, you can recommend the right equipment and prices that truly fit what that group needs.

Create Local Course Guides

If you have a golf content site, write detailed reviews of courses in your area. This brings in local golfers who are looking for places to play.

Then, you can easily add equipment recommendations naturally:

• “The best waterproof gear for playing in rainy weather here.”
• “Rangefinders that work best on these hilly courses.”
• “Clothes that block the wind for our coastal courses.”

Local course content brings in the right audience—active golfers. You can then make money from this audience by recommending equipment. Do not just hope random visitors will buy something.

Key insight: Course reviews build your credibility and attract the people you want (active golfers). Then you make money by recommending gear.

Work With Local Golf Instructors

Golf teachers have a lot of trust from beginners and people trying to get better. If you can partner with local pros:

• Interview them about what equipment they recommend.
• Show their teaching tips with suggestions for the right gear.
• Create a “lesson series” that shows off proper gear.
• Get them to say good things about your equipment reviews.

This “borrowed authority” makes your sales rates much better than simply posting anonymous equipment reviews.

Is American Golf Worth Promoting?

Let’s stop the marketing talk. Should you actually join the American Golf affiliate program?

Yes, you should join if this describes you:

• You have a strong, focused golf audience. This means you have a dedicated blog, a YouTube channel that reviews courses, or an Instagram account focused on the golf lifestyle.
• Your audience plays golf often and buys equipment. You need readers who will actually spend $300 or more on clubs. They cannot be just casual visitors at a driving range.
• You focus on the UK or Ireland market. American Golf mostly serves these areas. Promoting to people in the US will not work well.
• You create deep, testing-based equipment reviews. Simple promotional content fails in golf. You need to be credible with real testing and specific performance information.
• You know golf well enough to create valuable content. If you do not play golf yourself, it will be very hard to make honest recommendations about the equipment.

Pass on the program if this describes you:

• You have a general sports or fitness audience. Golf is a small niche. Most sports fans do not play golf or buy gear for it.
• Your audience is mainly young or budget-focused. Golf audiences are typically older and richer. If your followers struggle to buy $50 items, they will not buy $400 drivers.
• You are outside the UK/Ireland markets. American Golf’s location limits mean most international publishers should skip this.
• You want fast money without deep knowledge. Affiliate marketing for golf equipment requires real expertise to make content that sells.
• You need people to buy things often for steady income. Because people do not buy golf clubs often, you will have to constantly find new customers.

My take: The American Golf affiliate program is good for dedicated golf content creators who have a serious audience. It is one of the most focused programs you will find. This is both a good thing (less competition, high-intent buyers) and a difficult thing (a small number of people you can sell to).

The 6% commission on expensive gear means you earn good money per sale. But to succeed, you need real golf knowledge, a focus on UK/Ireland audiences, and content quality that stands out in a very specific niche.

For the right partner, this program offers solid earnings. For everyone else, it is better to look elsewhere.

Frequently Asked Questions

Does American Golf have an affiliate program?

Yes. American Golf runs their affiliate program through the Partnerize network. Publishers can earn a 6% commission on sales they refer.

Who should join this program?

Golf bloggers, course review sites, golf instructors with an online presence, and lifestyle publishers who have audiences in the UK/Ireland interested in golf gear and clothes.

Is there a fee to join the American Golf program?

No. It is completely free to sign up as a publisher. There are no setup fees, monthly charges, or hidden costs.

Are there minimum requirements to become an affiliate?

They do not list any specific minimum traffic numbers. But they review applications based on content quality and how well your audience fits the golf niche. Golf-focused content with real visitors makes approval much more likely.

Can I promote other affiliate programs with American Golf?

Absolutely. Most successful golf affiliates promote many programs at once. They cover different brands (TaylorMade, Callaway, Titleist) and other golf stores. This helps them offer more choices and earn more money.

What makes American Golf different from other programs?

American Golf focuses on Europe (with over 90 stores in the UK/Ireland). They have a huge selection of all major brands. They also offer professional services like club fitting, repair, and lessons. This sets them apart from programs that focus on only one brand or only the US market.

Best Alternatives to the American Golf Affiliate Program

If American Golf does not work for your audience or your location, think about these other options:

Global Golf

This is for US-based audiences. Global Golf sells new and used golf equipment. They also have trade-in programs. Their affiliate program offers good commissions on both new gear and their large stock of used clubs.

This is a strong choice for golfers who want to save money and for those looking for value in used clubs.

• Best for: US-based golf content creators and audiences who focus on value instead of only buying brand-new equipment.

TaylorMade Affiliate Program

You can join direct brand programs from makers like TaylorMade. This gives you a chance to promote only one brand’s equipment. Commission rates and rules may be different than a retailer program.

This is perfect when your content talks a lot about specific brands. Or if your audience is already loyal to that brand.

• Best for: Content creators whose audiences love specific golf equipment brands.

Callaway Affiliate Program

Callaway is another major manufacturer with its own direct affiliate program. Callaway is known as a premium brand. Their wide product range creates opportunities for sales across drivers, irons, wedges, putters, and balls.

Their strong brand name helps you make sales with serious golfers.

• Best for: Content focused on expensive, high-end equipment. It is for audiences who want to buy top-tier gear.

Trendy Golf

For golf audiences who care about fashion, Trendy Golf focuses on stylish apparel, accessories, and lifestyle products. Their program targets younger golfers who see golf as a fashion statement, not just a sport. They are not focused on traditional equipment buyers.

• Best for: Lifestyle and fashion content creators whose audiences think of golf as a style choice along with the game.

The Golf Warehouse

This is a US-based store. They have a huge stock of equipment from many brands and offer competitive prices. Their affiliate program gives you access to both premium and value-focused equipment.

• Best for: US-based publishers who want a big selection, similar to American Golf’s approach in Europe.

PXG (Parsons Xtreme Golf)

This is an ultra-premium brand that sits at the top of the market. PXG sells directly to the customer. Their high prices mean you can earn very large commissions from rich customers.

• Best for: Content that targets serious, wealthy golfers. These buyers are willing to spend $3,000 or more on a complete set of clubs.

Titleist Affiliate Program

Titleist is an industry leader in golf balls. They are respected for their clubs and accessories, too. Titleist’s strong brand and presence with professional players create strong sales potential with serious players.

• Best for: Content that focuses on equipment used by professionals and serious amateur players.