About Asana

Asana is a leading work management platform designed to help teams organize, track, and manage their work. Founded in 2008 by Facebook co-founder Dustin Moskovitz and Justin Rosenstein, Asana provides a centralized hub where organizations can connect tasks to big-picture goals.

It is a B2B SaaS (Software as a Service) product used by millions of teams globally—from small startups to large enterprises—to streamline workflows, reduce “work about work,” and improve collaboration through features like Kanban boards, Gantt charts, and automated workflows.

Asana Affiliate Program Overview

Asana primarily operates a “Referral Partner Program” rather than a traditional open affiliate program. This means it is more selective and often requires you to be an existing customer or consultant.

Feature Description
Industry B2B SaaS, Project Management, Productivity Software
Product Type Digital Subscription (Cloud-based Work Management Tool)
Affiliate Program Type Referral Partner Program / Solutions Partner Program

Asana Affiliate Program Offers

Asana provides its partners with resources to help close deals, though it is stricter than typical consumer affiliate programs.

Feature Description
Promotional Materials Access to a “Partner Portal” with marketing assets, sales playbooks, and training materials.
Affiliate Cookie Duration 40 Days (Referrals must close within this window to count).
Accepted Traffic Source Content marketing, B2B consulting, direct client referrals, webinars, and professional blogs.
Accepted Countries Global (Wherever Asana is available for purchase, typically no strict geographic restrictions).
Explicit Content Strictly Prohibited.
Religious or Political Content Generally Prohibited (Brand maintains a neutral, professional B2B image).

Asana Affiliate Commissions & Payments

The program rewards partners who bring in new business, typically focusing on annual plan sales.

Feature Description
MLM (Multi-Level Marketing) No (Single-tier commission).
Commission Rate 20% of the first year’s annual subscription.
Commission Structure Percentage-based (CPA) on closed deals for the first year only (not lifetime recurring).
Payout Frequency Monthly (typically paid 45 days after invoice).
Payout Methods Bank Transfer (Wire/ACH), PayPal.
Minimum Payout Typically $50 – $100 (varies by specific partner agreement).

Suitable Affiliates for Asana Affiliate

The Asana program is not designed for general entertainment influencers. It is best suited for professionals who can influence business software purchasing decisions.

  • B2B Bloggers: Writers focusing on productivity, remote work, or business software reviews.
  • Consultants & Agencies: Digital agencies that implement software for clients (Solutions Partners).
  • KOLs (Key Opinion Leaders): Productivity experts and “Work from Home” coaches.
  • YouTubers: Creators who make tutorials on “How to organize your business” or “Project Management tools.”
  • Video Editors/Creatives: Those managing teams who can recommend the tool to peers.
  • Note: Less suitable for random TikTokers, KOCs, or Livestreamers unless their content is strictly educational/business-focused.

Asana Affiliate Software

Asana does not use a public affiliate network like Impact or ShareASale for its main program. Instead, they use a customized Partner Portal (often built on PRM software like Impartner or Salesforce communities) where partners must apply, be vetted (often requiring a paid Asana subscription), and manage their leads.

3 Alternatives for Asana Affiliate Program

Below is a comparison of Asana with three major competitors in the project management space: Monday.com, ClickUp, and Wrike.

Comparison Factor Asana (Referral Partner) Monday.com ClickUp Wrike
Average Bill High (Enterprise focus) Medium-High Low-Medium (Value focus) High (Enterprise focus)
Entry Fees Yes (Must often have a paid account) Free to join Free to join Free to join
Withdrawal Threshold ~$100 $25 $20 ~$50
Payment Frequency Monthly (Net-45) Monthly Monthly (Net-15) Monthly
Commission 20% (1st Year) Tiered: 25% – 100% (1st Year) 20% (1st Year) $100 – $300 (Fixed CPA)
Conversion Medium (Requires sales touch) High (Visual/Viral product) High (Freemium model) Low-Medium (Niche B2B)
Marketing Materials Partner Portal (Strict access) Extensive (Banners, Videos) Extensive (Creative assets) Standard (Banners, Links)