About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry in the United States. It is a joint venture between MGM Resorts International (a legendary global entertainment company) and Entain Holdings (one of the world’s largest online betting technology companies).
BetMGM is the exclusive sports betting partner of MGM Resorts, both online and in their physical casinos nationwide. Beyond sports betting, the brand is a leader in online casino gaming and poker, alongside sister brands like Borgata Online, PartyCasino, and partypoker.
BetMGM Affiliate Program Overview
The BetMGM Partners affiliate program allows individuals and businesses to earn commissions by referring new, real-money players to BetMGM’s online gaming platforms (Sportsbook, Casino, and Poker). The program leverages the brand’s high recognition and comprehensive product offering to maximize affiliate revenue potential.
| Factor | Description / Detail |
| Industry | Online Gaming / iGaming, Sports Betting, Casino, Poker |
| Product Type | Digital Services (Online Sportsbook, Casino, Poker) |
| Affiliate Program Type | Brand-managed, sometimes via third-party networks (e.g., CJ Affiliate in the past, or direct with BetMGM Partners platform) |
BetMGM Affiliate Program Offers
The program provides affiliates with the necessary tools and guidelines to promote the brands compliantly, especially given the regulated nature of online gambling in the US and Canada. Affiliates are typically required to obtain the necessary licenses in the states they promote.
| Factor | Detail |
| Promotional Materials | GIF/HTML5 banners, Tracker URLs/Text Links, Bonus Codes, Logos, Campaign Manager, Ads Disclaimers. |
| Affiliate Cookie Duration | 30 days |
| Accepted Traffic Source | Websites, blogs, social media, email (must comply with licensing and advertising regulations). Must have traffic from licensed states/regions (e.g., US states where BetMGM operates, Ontario, Puerto Rico). |
| Accepted Countries | Primarily United States (licensed states), Ontario (Canada), and Puerto Rico. |
| Explicit Content | Not accepted. Affiliates must guarantee their promotional material does not contain sexually explicit content. |
| Religious or political content | The affiliate agreement generally requires that the Partner Website does not promote content like violence, which would typically include sensitive or extreme religious/political content that could be deemed harmful or inappropriate for the brand. |
BetMGM Affiliate Commissions & Payments
BetMGM Partners offers flexible and custom commission models designed to reward affiliates who drive high-quality, converting traffic.
| Factor | Detail |
| MLM (Multi-Level Marketing) | Not a Multi-Level Marketing (MLM) program. The commission is based on player referral, not recruiting other affiliates. (No public sub-affiliate commission disclosed). |
| Commission Rate | Varies. CPA typically starts around $50 per Qualified Player (QP). Revenue Share (RevShare) rates are custom and negotiated. |
| Commission Structure | CPA (Cost Per Acquisition): Fixed payment for each Qualified Player (QP). A QP is a new user who signs up, makes an aggregate deposit of $10+, and settles a wager. Revenue Share (RevShare): A percentage of the revenue generated by the referred player (negotiated, often for established partners). Hybrid: A mix of CPA and RevShare (available for established affiliates). |
| Payout Frequency | Monthly (typically Net-15, meaning payout is 15 days after the end of the previous month). |
| Payout Methods | Bank Wire Transfer, PayPal, Payoneer (methods may vary by location and volume). |
| Minimum Payout | $50 (Varies based on the payment method and region). |
Suitable Affiliates for BetMGM Affiliate
The BetMGM affiliate program is highly regulated and best suited for content creators and marketers who can ethically and legally promote online gambling services to audiences in licensed jurisdictions.
- Bloggers: Suitable, especially those running sports betting analysis sites, casino game review sites, or general gaming/betting news platforms.
- TikTokers/KOC/KOL/Influencers/YouTubers/Livestreamers: Highly Suitable, provided they operate within the strict compliance guidelines of each licensed state (e.g., clear disclosure, age-gating, responsible gaming messaging). They should have an audience interested in sports, betting, or online casino games and must be able to obtain necessary licenses.
- Video editors: Not directly suitable as an affiliate, but they are crucial for a video affiliate’s content strategy.
In summary, the program is best suited for:
- Media Publishers and Performance Marketers specializing in the regulated iGaming niche.
- Affiliates with high-quality traffic from licensed U.S. states or Ontario, Canada.
- Those who are prepared to adhere to strict responsible gambling and regulatory compliance requirements, including obtaining vendor/ancillary licenses.
BetMGM Affiliate Software
The BetMGM Partners program uses an in-house affiliate management software solution (often referred to as BetMGM Partners platform) rather than a popular third-party system like Post Affiliate Pro or Affilka, though they may also utilize networks like CJ Affiliate for specific campaigns or regions. This in-house system provides comprehensive reporting, marketing tools, and real-time statistics for their suite of brands (BetMGM Sports, Casino, Poker, Borgata, PartyCasino, partypoker).
Alternatives for BetMGM Affiliate Program
Here are three major sports betting and iGaming affiliate programs that serve as alternatives to BetMGM, along with a comparison table.
| Comparison Factor | BetMGM Affiliates | Bet365 Partners | Betway Partners | 888 Affiliates |
| Industry Focus | US/Canada Sportsbook, Casino, Poker | Global Sportsbook, Casino, Poker, Bingo | Global Sportsbook, Casino, Esports | Global Casino, Poker, Sportsbook |
| Commission Structure | CPA ($50+), RevShare (Negotiated), Hybrid | RevShare (30%+), CPA/Hybrid (Negotiated) | RevShare (30-40%), CPA (Negotiated) | RevShare (25-40%), CPA/Hybrid (Negotiated) |
| Payment Frequency | Monthly (Net-15) | Monthly | Monthly | Monthly |
| Withdrawal Threshold (Minimum Payout) | $50 | Varies (e.g., $100 for Bank Transfer) | Varies (e.g., $100 or €100) | Varies (e.g., $100 or £100) |
| Conversion (Brand Strength) | High (Strong US/MGM brand recognition) | Very High (Major global brand) | High (Strong global brand) | High (Strong global brand, particularly in Casino) |
| Marketing Materials | Banners, Text Links, Bonus Codes, Logos | Banners, Landing Pages, Tracking Links | Multilingual Banners, Landing Pages | Multi-brand Creatives, Tracking Links |
| Entry Fees | None (Free to join, but licensing fees may apply to the affiliate in regulated markets) | None | None | None |
| Average Bill | Not publicly available, as commission is based on net revenue or a one-time CPA for a Qualified Player. | Not publicly available (based on player net revenue). | Not publicly available (based on player net revenue). | Not publicly available (based on player net revenue). |
