About BetterHelp

BetterHelp is the world’s largest online therapy platform, providing millions of people with access to licensed, trained, experienced, and accredited psychologists, marriage and family therapists, clinical social workers, and board-licensed professional counselors.

Founded in 2013 and later acquired by Teladoc Health, BetterHelp aims to make professional therapy accessible, affordable, and convenient—so anyone who struggles with life’s challenges can get help, anytime and anywhere.

BetterHelp Affiliate Program Overview

The BetterHelp affiliate program is one of the most successful in the wellness niche. It allows partners to earn high commissions by referring users to their counseling services.

Item Details
Industry Mental Health & Wellness / Tele-health
Product Type Subscription-based Online Therapy Services
Affiliate Program Type CPA (Cost Per Acquisition)

BetterHelp Affiliate Program Offers

BetterHelp provides a robust support system for its affiliates, though they maintain strict brand guidelines to ensure the sensitive nature of mental health is respected.

Item Details
Promotional Materials Banners, text links, dedicated landing pages, and social media assets.
Affiliate Cookie Duration 30 days (typical standard on most platforms).
Accepted Traffic Source Content sites, Blogs, SEO, Social Media, Podcasts, Email (opt-in).
Accepted Countries Primarily US, UK, Canada, and Australia (Global availability).
Explicit Content Strictly Prohibited.
Religious or Political Content Generally restricted/monitored to maintain a neutral, safe space.

BetterHelp Affiliate Commissions & Payments

The program is known for high payouts, often exceeding the cost of the first month’s subscription for the user, as the brand focuses on long-term customer lifetime value.

Item Details
MLM (Multi-Level Marketing) No.
Commission Rate Flat fee per converted user (Typically $150 – $200+ per sale).
Commission Structure CPA (Paid when a referred user starts a paid subscription).
Payout Frequency Net-30 or Net-60 (Monthly).
Payout Methods PayPal, Direct Deposit (ACH), Wire Transfer.
Minimum Payout Typically $50 (depends on the platform used).

Suitable Affiliates for BetterHelp

This program is ideal for creators who prioritize empathy and wellness.

  • Bloggers: Specifically those in the self-care, parenting, mental health, and lifestyle niches.
  • TikTokers: Creators who share “Day in the Life,” mental health tips, or personal growth journeys.
  • KOC (Key Opinion Consumers): Real users of the platform who share authentic reviews.
  • KOL & Influencers: Personalities who have built trust with their audience regarding lifestyle choices.
  • YouTubers: Channels focused on education, psychology, or high-production video essays.
  • Video Editors: Can assist creators in embedding seamless “sponsored segments” within wellness content.
  • Livestreamers: Particularly those on Twitch/YouTube who discuss burnout, gaming fatigue, or stress management.

BetterHelp Affiliate Software

BetterHelp primarily manages its affiliate program through Impact (Impact Radius). They also maintain a presence on other networks like ShareASale and Skimlinks. They do not use a significant in-house proprietary platform for public affiliates, preferring the tracking transparency of established third-party networks.

3 Alternatives for BetterHelp Affiliate Program

If you are looking for similar programs in the mental health and wellness space, these three are the strongest competitors.

Comparison Factors BetterHelp Talkspace Online-Therapy.com Calmerry
Average Bill ~$60 – $90 / week ~$65 – $100 / week ~$40 – $80 / week ~$45 – $90 / week
Entry Fees Free to join Free to join Free to join Free to join
Withdrawal Threshold $50 $50 $100 $50
Payment Frequency Monthly Monthly Monthly Monthly
Commission $150 – $200 per sale ~$100 – $150 per sale $150 per sale + 35% ~$150 per sale
Conversion Very High High Moderate/High Moderate
Marketing Materials Excellent (Diverse) Good (Corporate) Moderate Moderate