About Binance

Founded in 2017 by Changpeng Zhao (CZ), Binance has rapidly grown to become the world’s largest cryptocurrency exchange by trading volume.

The brand is synonymous with the global crypto ecosystem, offering a massive suite of products including spot trading, futures, margin trading, decentralized finance (DeFi) solutions through the BNB Chain, an NFT marketplace, and educational resources via Binance Academy.

Binance is known for its high liquidity, advanced security protocols, and a diverse range of supported cryptocurrencies.

Binance Affiliate Program Overview

The Binance Affiliate Program is designed for content creators and influencers to monetize their traffic by referring new users to the platform. Unlike standard referral programs, the Affiliate program offers higher commission rates and long-term rewards for those with a significant following.

Feature Details
Industry Cryptocurrency / FinTech / Blockchain
Product Type Financial Services (Trading, Staking, NFTs)
Affiliate Program Type Revenue Share (Lifetime Commission)

Binance Affiliate Program Offers

Binance provides a robust set of tools for its partners, though it maintains strict brand safety guidelines. Affiliates are expected to promote the platform responsibly.

Feature Details
Promotional Materials Banners, landing pages, referral links, widgets, and API keys.
Affiliate Cookie Duration 90 Days (Standard for most users)
Accepted Traffic Source Social Media, SEO Blogs, YouTube, Paid Ads (excluding brand keywords), Email Marketing.
Accepted Countries Global (Excluding restricted regions like USA, Canada, and specific EU countries depending on local regulations).
Explicit Content Strictly prohibited.
Religious or Political Content Generally prohibited; content must remain neutral and financial-focused.

Binance Affiliate Commissions & Payments

Binance offers one of the most lucrative commission structures in the industry, allowing affiliates to earn from every trade their referrals make.

Feature Details
MLM (Multi-Level Marketing) No (Direct referral and sub-affiliate rewards only).
Commission Rate Up to 50% (Spot: 41-50%, Futures: 30%).
Commission Structure Recurring / Lifetime Revenue Share.
Payout Frequency Real-time / Daily.
Payout Methods Cryptocurrency (USDT, BNB, BTC) directly to Binance account.
Minimum Payout No formal minimum (depends on the smallest tradable unit of the coin).

Suitable Affiliates for Binance Affiliate

The program is highly selective, usually requiring a minimum of 5,000+ followers or a substantial existing user base.

  • Bloggers: Specifically those in the finance, tech, or “make money online” niches.
  • TikTokers: Creators who simplify complex crypto concepts into 60-second clips.
  • KOC (Key Opinion Consumers): Real users who share their authentic trading journeys with small but high-trust communities.
  • KOL & Influencers: Major figures in the crypto space who can move market sentiment.
  • YouTubers: Ideal for creating long-form tutorials, “how-to” guides, and market analysis.
  • Video Editors: Can partner with influencers to create high-quality promotional reels.
  • Livestreamers: Professional traders who stream their sessions on Twitch or Binance Live.

Binance Affiliate Software

Binance uses in-house affiliate management software. They provide a dedicated “Affiliate Dashboard” within the Binance ecosystem where partners can generate unique IDs, track click-through rates, monitor conversions, and analyze their earnings in real-time. This proprietary system ensures deep integration with their trading engine.

3 Alternatives for Binance Affiliate Program

While Binance is the leader, other exchanges offer competitive programs that might suit different audiences or geographic regions better.

Comparison Factor Binance Bybit OKX Coinbase
Average Bill (User Spend) High (Retail + Pro) Very High (Derivatives) High Moderate (Retail)
Entry Fees Free Free Free Free
Withdrawal Threshold None (Immediate) $50 equivalent None $10
Payment Frequency Real-time Daily Daily Monthly
Commission Up to 50% (Lifetime) Up to 50% (Lifetime) Up to 40% (Lifetime) 50% (First 3 Months only)
Conversion High (Brand Trust) High (Aggressive Promos) Moderate Very High (Beginners)
Marketing Materials Extensive Excellent Moderate Limited