About Bovada

Bovada is one of the most recognizable names in the online betting industry, particularly within the United States. Established in 2011, it was born out of the Bodog brand to serve the US market specifically.

Bovada operates as an offshore betting site, offering a comprehensive suite of gambling products including a Sportsbook (with a heavy focus on NFL, NBA, and UFC), a Racebook, a fully stocked Online Casino, and one of the busiest Poker rooms available to American players.

The brand is well-regarded for its user-friendly interface, reliability in payouts (particularly via cryptocurrency), and mobile compatibility. Because it operates in the “grey market” (accepting US players without holding state-specific licenses like DraftKings or FanDuel), it fills a massive demand in US states where regulated sports betting is not yet fully available or competitive.

Bovada Affiliate Program Overview

The Bovada Affiliate Program is managed by Best Partners, an established affiliate management network. The program is designed to allow marketers, content creators, and sports handicappers to monetize their traffic by referring players to Bovada. It is widely considered one of the most lucrative programs in the niche due to the high “Lifetime Value” (LTV) of gambling customers and the brand’s high conversion rates.

Feature Details
Industry iGaming / Online Gambling / Sports Betting
Product Type Sportsbook, Casino, Poker, Racebook, Live Dealer
Affiliate Program Type Revenue Share (RevShare), CPA (Cost Per Acquisition), and Hybrid models

Bovada Affiliate Program Offers

Bovada provides affiliates with a robust set of marketing tools to help convert traffic. However, they are strict regarding where their brand appears. They emphasize compliance and retention, offering high-quality creative assets to help you succeed.

Feature Details
Promotional Materials High-res banners, text links, XML odds feeds, landing pages, and embeddable widgets.
Affiliate Cookie Duration Typically 14 to 30 days (for the sign-up). Once a player registers, you earn Lifetime Revenue on that player.
Accepted Traffic Source SEO (Websites/Blogs), Social Media, Email Marketing. Note: PPC on brand keywords is strictly prohibited.
Accepted Countries USA Only (Excluding restricted states: NV, NJ, NY, MD, DE).
Explicit Content Not Accepted. Traffic from adult sites or illegal content sites is prohibited.
Religious or Political Content Not Accepted. The brand generally prohibits association with controversial political or religious sites to maintain brand neutrality.

Bovada Affiliate Commissions & Payments

The earning potential with Bovada is significant. The standard model is a tiered Revenue Share, meaning the more revenue your referred players generate (losses for the player), the higher percentage you keep. They are also known for being one of the most reliable payers in the offshore industry, specifically when using Bitcoin.

Feature Details
MLM No. (However, they do offer a “Sub-affiliate” program where you earn roughly 5% of the earnings of affiliates you refer).
Commission Rate 10% to 45% Revenue Share (Tiered based on Net Gaming Revenue). CPA deals are negotiable for high-volume affiliates.
Commission Structure
  • Tier 1: $0–$10k → 25%
  • Tier 2: $10k–$30k → 30%
  • Tier 3: $30k+ → 35% to 45%

Poker commissions are often capped at lower maximums.
Payout Frequency Monthly (Usually processed by the 15th of the following month).
Payout Methods Bitcoin (BTC) – Preferred/Fastest, Tether (USDT), Ethereum (ETH), Player Account Transfer.
Minimum Payout $10 for Crypto; Higher thresholds may apply for other methods.

Suitable Affiliates for Bovada Affiliate

This program is not for everyone; it requires an audience interested in risk, sports, or gaming.

  • Bloggers: Highly Suitable. Sports handicapping blogs, poker strategy guides, and casino review sites are the bread and butter of this program.
  • TikTokers: Suitable, provided you navigate TikTok’s community guidelines regarding gambling carefully. Short clips about big sports wins or funny betting reactions work well.
  • KOC (Key Opinion Consumers): Suitable. avid bettors who share their “Slip of the day” or betting journey can build high trust.
  • KOL (Key Opinion Leaders): Highly Suitable. Professional handicappers or poker pros who lead communities can drive massive whale traffic.
  • Influencers: Suitable (Lifestyle/Sports). Influencers in the “luxury” or “sports fan” niches convert well.
  • YouTubers: Highly Suitable. Channels focusing on NFL predictions, poker hand analysis, or slot play (though YouTube cracks down on links, so link-in-bio is needed).
  • Video Editors: Less direct suitability unless running a compilation channel (e.g., “Best Poker Bluffs”) that links to the offer.
  • Livestreamers: Highly Suitable. Streaming slots or poker on platforms like Kick or Rumble (Twitch has restricted unregulated casinos) is a massive revenue driver.

Bovada Affiliate Software

Bovada (via Best Partners) uses a robust affiliate management platform. It appears to be a customized version of Income Access or similar white-label tracking software.

It provides real-time reporting on:

  • Impressions and Clicks.
  • Registrations and Depositing players.
  • Net Gaming Revenue (NGR).
  • Detailed breakdown by product (Casino vs. Sports vs. Poker).

3 Alternatives for Bovada Affiliate Program

If you are looking to diversify or cannot target the US market, here are three strong alternatives. BetOnline is Bovada’s direct offshore competitor. DraftKings represents the legal, regulated US market. MyBookie is another offshore alternative with aggressive marketing.

Comparison Factor Bovada (Best Partners) BetOnline (Commission.bz) DraftKings (Impact/Vivid) MyBookie (WebPartners)
Brief Description Top US Offshore Brand. Main Rival to Bovada. Fully Legal/Regulated US Brand. Aggressive bonuses, US facing.
Average Bill (Player Value) High High Medium/High High
Entry Fees Free Free Free Free
Withdrawal Threshold $10 (Crypto) $100 $50 $100
Payment Frequency Monthly (Net 15) Monthly (Net 30) Monthly (Net 30) Monthly (Net 15)
Commission Up to 45% RevShare Up to 45% RevShare CPA-focused ($50–$150 per qualified player) Up to 35% RevShare
Conversion Very High (Strong brand trust) High High (Mainstream trust) Medium
Marketing Materials Excellent (XML feeds, Banners) Excellent (Dynamic odds) Good (Standard banners) Good (Flashy/Aggressive)