About Branch Basics

Branch Basics is a wellness-focused cleaning brand founded by three women—Tim, Kelly, and Allison—with a mission to help families “Toss the Toxins.”

The brand differentiates itself by selling a single multi-purpose Concentrate (plant and mineral-based) that, when mixed with water in different ratios, replaces virtually every cleaner in the house (all-purpose, bathroom, glass, laundry, and hand soap).

Their philosophy is rooted in the idea that removing synthetic chemicals from the home can drastically improve physical health, specifically for those with chronic illness or sensitivities.

Branch Basics Affiliate Program Overview

Branch Basics runs a direct-to-consumer affiliate program favored by health and wellness content creators. It is not an MLM; it is a standard affiliate marketing partnership where you earn commissions on referred sales.

Feature Details
Industry Home & Garden / Health & Wellness / Eco-Friendly
Product Type Non-toxic Cleaning Concentrates, Oxygen Boost, Glass Bottles
Affiliate Program Type CPA (Cost Per Action – Sale)

Branch Basics Affiliate Program Offers

The program is designed to support influencers who genuinely use the product (“Toss the Toxins” advocates). They often provide specific discount codes to their higher-tier partners to help convert traffic.

Feature Details
Promotional Materials Banners, Text Links, Educational Assets, Custom Discount Codes (for approved tiers)
Affiliate Cookie Duration 30 Days
Accepted Traffic Sources Blogs, Social Media (Instagram/TikTok), YouTube, Email Newsletters, Podcasts
Accepted Countries United States & Canada (Shipping is currently limited to these regions)
Explicit Content Not Accepted (Sites containing violence, sexually explicit material, or hate speech are void)
Religious or Political Content Generally accepted unless extremist or controversial; however, the brand stays neutral and family-focused.

Branch Basics Affiliate Commissions & Payments

Unlike many cleaning companies that use Multi-Level Marketing (MLM) structures, Branch Basics uses a traditional single-tier affiliate structure.

Feature Details
MLM No (This is a direct affiliate program, not a pyramid structure)
Commission Rate 10% – 15% (Tiered based on performance; typically starts at 10%)
Commission Structure Percentage of sale (excluding shipping/taxes). High performers may earn bonuses or higher % rates.
Payout Frequency Monthly (typically around the 20th of the following month)
Payout Methods Direct Deposit, Check, or Payoneer (via ShareASale)
Minimum Payout $50

Suitable Affiliates for Branch Basics

This program is highly selective and works best for creators who focus on health, sustainability, and parenting.

  • Bloggers: Specifically “Crunchy Mom” blogs, home organization, and non-toxic living guides.
  • TikTokers: Creators who do “Clean with Me” videos or “Restock” videos using eco-friendly products.
  • KOC (Key Opinion Consumers): Everyday users who document their journey of removing toxins from their homes to improve health (e.g., curing eczema or asthma).
  • KOL (Key Opinion Leaders): Naturopaths, functional medicine doctors, and health coaches.
  • Influencers: Instagrammers with a focus on beige/minimalist aesthetic homes and family lifestyle.
  • YouTubers: Channels focused on “Low Waste Living” or “Home Detox.”
  • Livestreamers: Amazon Live or IG Live hosts demonstrating how to mix the concentrate.

Branch Basics Affiliate Software

Branch Basics primarily uses ShareASale (part of the Awin group) to manage their affiliate program.

  • Network: ShareASale / Awin
  • In-house: No, they rely on the network for tracking, payments, and link generation, though they have an internal partnership manager who handles relationships with high-tier influencers.

3 Alternatives for Branch Basics Affiliate Program

If Branch Basics is not the right fit (or if their program is currently closed to new applicants), these three competitors offer similar eco-friendly cleaning affiliate programs.

  1. Force of Nature: A small appliance that turns tap water, vinegar, and salt into a cleaner as effective as bleach. High conversion because it is a unique gadget.
  2. Blueland: Famous for their “Shark Tank” appearance, they sell dry tablets you drop into water. Very low entry price point for customers.
  3. Grove Collaborative: A marketplace carrying many natural brands. Good for affiliates who want to offer a wide variety of products, not just one brand.
Comparison Factor Branch Basics Force of Nature Blueland Grove Collaborative
Average Bill (AOV) High (~$75 Starter Kits) High (~$80 Starter Kits) Low (~$15 – $40) Medium (~$50)
Entry Fees Free to join Free to join Free to join Free to join
Withdrawal Threshold $50 $50 $25 – $50 $50
Payment Frequency Monthly Monthly Monthly Monthly
Commission 10% – 15% ~$20 per kit or 20% ~8% (New) / 2% (Exist) $5 – $10 (Flat CPA)
Conversion Medium (Requires education) Medium (Gadget appeal) High (Impulse buy) High (Free gift offers)
Marketing Materials Banners, Ed. PDFs Deep linking, Banners Creatives, Banners High-res Imagery