About BruMate
BruMate is a rapidly growing lifestyle brand that disrupted the drinkware industry by focusing on a specific problem: drinks getting warm or going flat. Founded by Dylan Jacob, the brand specializes in insulated can coolers, tumblers, and hydration solutions designed to keep beverages at the perfect temperature.
Unlike standard travel mugs, BruMate is best known for its innovation in the “adult beverage” space, featuring products like the Hopsulator (for beer cans) and the Winesulator (for wine bottles).
They combine proprietary triple-insulated technology with highly aesthetic designs, creating products that are as fashionable as they are functional. They cater to tailgaters, campers, pool-goers, and anyone who despises warm beer or room-temperature white wine.
BruMate Affiliate Program Overview
The BruMate affiliate program is designed for content creators and publishers in the lifestyle, outdoor, and beverage niches. It allows partners to earn money by promoting the brand’s vast catalog of insulated drinkware.
| Feature | Details |
| Industry | Retail / E-commerce / Lifestyle / Drinkware |
| Product Type | Insulated Can Coolers, Tumblers, Mugs, Coolers, Hydration Accessories |
| Affiliate Program Type | CPS (Cost Per Sale) |
BruMate Affiliate Program Offers
BruMate provides its affiliates with a robust set of tools to ensure high conversion rates. The brand is known for high-quality imagery and a strong social media presence, which translates well into the promotional materials provided to affiliates.
| Feature | Details |
| Promotional Materials | High-quality banners, text links, product data feeds, and occasional exclusive coupon codes. |
| Affiliate Cookie Duration | 30 Days |
| Accepted Traffic Sources | Blogs, Social Media (Instagram, TikTok, YouTube), Email Newsletters, Review Sites. |
| Accepted Countries | Primarily United States (International shipping is available to select countries, but the program focuses on US traffic). |
| Explicit Content | Not Accepted (Sites must be family-friendly). |
| Religious or Political Content | Generally discouraged if the content is extremist or polarizing; neutral content is usually acceptable. |
BruMate Affiliate Commissions & Payments
BruMate offers a competitive commission structure compared to other physical product programs, particularly in the drinkware niche. They do not operate on an MLM model; it is a direct affiliate relationship.
| Feature | Details |
| MLM | No (Single-tier affiliate program) |
| Commission Rate | Typically starts at 10% per sale (can go higher for top performers). |
| Commission Structure | Flat percentage based on net sales (excluding shipping/taxes). |
| Payout Frequency | Monthly (Standard network terms, usually around the 20th for the previous month’s lock date). |
| Payout Methods | Direct Deposit (ACH), Check, or Payoneer (via the affiliate network). |
| Minimum Payout | $50 (Standard network threshold). |
Suitable Affiliates for BruMate
The BruMate program is highly visual and lifestyle-oriented, making it ideal for creators who can demonstrate the product’s utility in real-life scenarios.
- Bloggers: Specifically those in the lifestyle, outdoor (camping/fishing), parenting (mom blogs), and gift-guide niches.
- TikTokers: Excellent for viral short-form content demonstrating the “leak-proof” features or the ability to fit different can sizes (e.g., Slim cans vs. Standard cans).
- KOC (Key Opinion Consumers): Everyday users who review products honestly on social media and influence their immediate circle.
- KOL (Key Opinion Leaders): Industry experts in the beverage or outdoor space whose endorsement carries significant weight.
- Influencers: Instagram and Pinterest influencers who focus on aesthetics, color coordination, and outdoor parties.
- YouTubers: Tech and gear reviewers, as well as “What’s in my bag” or camping setup videos.
- Video Editors: Creators who curate “Best Amazon Finds” or “Gadget Compilations” using high-quality cuts of BruMate usage.
- Livestreamers: Amazon Live or Twitch streamers who can keep a BruMate visible on their desk/setup during long streams to promote hydration.
BruMate Affiliate Software
BruMate does not use in-house software; they manage their affiliate program through third-party affiliate networks. Historically, they have been very active on ShareASale, and they also work with platforms like Skimlinks and VigLink (now part of Sovrn) for sub-affiliate aggregation. Using a major network ensures accurate tracking, reliable payments, and third-party dispute resolution.
3 Alternatives for BruMate Affiliate Program
If the BruMate program isn’t the right fit, or if you are looking to diversify your income with similar brands, here are three strong alternatives:
- Yeti: The heavy-hitter in the industry. Yeti products are more expensive and rugged, targeting the serious outdoorsman. Their commission rate is lower due to high brand recognition.
- Hydro Flask: Famous for water bottles and younger demographics (VSCO girl trend). They are a strong alternative for general hydration rather than alcohol-specific cooling.
- Stanley (PMI): Currently experiencing a massive viral wave with their “Quencher” tumblers. They convert at a very high rate due to current trends, though stock issues can sometimes occur.
| Comparison Factor | BruMate | Yeti | Hydro Flask | Stanley |
| Average Bill (AOV) | ~$50 – $80 | ~$100 – $150 | ~$40 – $60 | ~$45 – $70 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $50 | $50 | $50 | $25 – $50 (Network dependent) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | ~10% | ~4% – 5% | ~5% | ~5% – 10% |
| Conversion Rate | High (High impulse buy) | High (Brand loyalty) | Medium/High | Very High (Current viral trend) |
| Marketing Materials | Excellent (Lifestyle focus) | Professional (Rugged focus) | Clean (Minimalist focus) | Standard (Product focus) |
