About Capterra

Capterra is a premier free online marketplace and search engine that acts as an intermediary between software vendors and buyers. Founded in 1999 and acquired by Gartner in 2015, Capterra features over 1 million verified user reviews across more than 800 software categories. Its primary goal is to provide businesses with the insights needed to choose the best SaaS (Software as a Service) and enterprise solutions.

Capterra Affiliate Program Overview

The program is designed for partners who can drive high-quality traffic to Capterra’s software category pages or specific product listings. It focuses heavily on the B2B (Business-to-Business) sector.

Feature Details
Industry B2B Software / SaaS / Technology
Product Type Software Reviews & Comparison Listings
Affiliate Program Type Lead Generation / CPA (Cost Per Action)

Capterra Affiliate Program Offers

Capterra provides its affiliates with a variety of tools to convert traffic into revenue, specifically focusing on professional and clean aesthetics.

Feature Details
Promotional Materials Banners, Text Links, Widgets, API access (for selected partners)
Affiliate Cookie Duration Typically 30–45 days
Accepted Traffic Source Blog/Websites, SEO, Email Marketing, Social Media
Accepted Countries Global (focus on US, UK, Canada, Australia, and EU)
Explicit Content Strictly Prohibited
Religious or Political Content Strictly Prohibited (Professional B2B context required)

Capterra Affiliate Commissions & Payments

Capterra (via Gartner Digital Markets) typically rewards affiliates for generating qualified leads or, in some specific campaigns, for facilitating verified software reviews.

Feature Details
MLM (Multi-Level Marketing) No
Commission Rate Variable (Ranges from $0.50 to $20+ per lead/action depending on category)
Commission Structure Flat fee per qualified action/lead
Payout Frequency Monthly (Net-30 or Net-60)
Payout Methods Direct Deposit (ACH), Wire Transfer, PayPal
Minimum Payout Typically $50 – $100 (depending on the platform used)

Suitable Affiliates for Capterra

This program is highly specific to the B2B tech niche. It is suitable for:

  • Bloggers: Specifically tech reviewers and “How-to” business bloggers.
  • TikTokers: Those focusing on “Work Productivity” or “SaaS hacks.”
  • KOC (Key Opinion Consumers): Real business owners who share the software they use daily.
  • KOL (Key Opinion Leaders): Industry experts in fields like CRM, ERP, or Cybersecurity.
  • Influencers: LinkedIn influencers and professional networkers.
  • YouTubers: Tech channels that perform software walkthroughs and comparisons.
  • Video Editors: Those creating “Top 10 Software for Creators” style content.
  • Livestreamers: Tech streamers who do live demos of software tools.

Capterra Affiliate Software

Capterra does not strictly use a “built-from-scratch” in-house system for all affiliates. Instead, they primarily manage their partner relationships through Gartner Digital Markets and often utilize professional affiliate management platforms like Impact Radius or PartnerStack to track clicks, conversions, and payments.

3 Alternatives for Capterra Affiliate Program

If you are looking for alternatives in the software review and lead generation space, these three are the top contenders.

Comparison Factor G2 (G2 Track) AppSumo Software Advice
Description The direct competitor to Capterra; focuses on peer-to-peer reviews. A marketplace for lifetime deals on new software. A Gartner-owned site focusing on advisory-led software leads.
Average Bill High (Enterprise focus) Low to Medium ($49 – $200) High (Consultative focus)
Entry Fees Free Free Free
Withdrawal Threshold $50 $50 $100
Payment Frequency Monthly Monthly Monthly
Commission Pay per lead/review Up to 100% (New) / 5% (Existing) Pay per lead
Conversion Moderate (High intent) Very High (Impulse buy) Moderate
Marketing Materials Good (Links/Badges) Excellent (Assets/Photos) Moderate (Standard)