About Carhartt
Carhartt is a legendary American apparel brand founded in 1889 by Hamilton Carhartt. Originally created to produce durable overalls for railroad workers, the brand has evolved into a global icon for rugged workwear.
Known for its premium quality, “duck” canvas fabric, and triple-stitched seams, Carhartt serves a diverse audience ranging from construction workers and farmers to streetwear enthusiasts and outdoor adventurers. The brand focuses on manufacturing heavy-duty working clothes such as jackets, coats, overalls, coveralls, vests, shirts, jeans, and fire-resistant clothing.
Carhartt Affiliate Program Overview
This program is designed for partners who want to monetize their traffic by promoting high-quality workwear.
| Feature | Description |
| Industry | Apparel, Fashion, Workwear, Outdoor Gear |
| Product Type | Men’s, Women’s, and Kids’ Clothing, Footwear, Accessories, PPE |
| Affiliate Program Type | CPS (Cost Per Sale) / CPA (Cost Per Action) |
Carhartt Affiliate Program Offers
Carhartt provides its partners with the necessary tools to succeed while maintaining strict brand safety guidelines.
| Feature | Description |
| Promotional Materials | High-quality banners, text links, product catalog (feed), and access to an affiliate toolbox. |
| Affiliate Cookie Duration | 30 Days (You earn a commission if a customer buys within 30 days of clicking your link). |
| Accepted Traffic Sources | Content sites (blogs/media), Social Media Influencers, YouTube, Loyalty/Reward sites (subject to approval). |
| Accepted Countries | Primarily United States (Carhartt UK/EU has a separate program). |
| Explicit Content | Strictly Prohibited. Sites displaying sexual, pornographic, or offensive content are not accepted. |
| Religious or Political Content | Generally Prohibited. The brand avoids association with controversial political or religious content to maintain brand neutrality. |
Carhartt Affiliate Commissions & Payments
The program operates on a standard affiliate marketing model, not a multi-level marketing scheme.
| Feature | Description |
| MLM (Multi-Level Marketing) | No. It is a single-tier direct affiliate partnership. |
| Commission Rate | 4% on all eligible sales. |
| Commission Structure | Flat percentage rate per sale. (Rates may vary slightly for different partner types like coupon vs. content). |
| Payout Frequency | Monthly. (Payments are usually processed 14 days after the end of the month in which the sale locked). |
| Payout Methods | Direct Transfer (ACH), BACS, or PayPal (via the Impact platform). |
| Minimum Payout | $10 (Standard Impact Radius threshold). |
Suitable Affiliates for Carhartt
This program is highly suitable for creators who focus on durability, fashion, or outdoor lifestyles.
- Bloggers: specifically those in niches like “Workwear Reviews,” “Outdoor Living,” “DIY/Home Improvement,” and “Men’s Fashion.”
- TikTokers: Creators doing “Day in the Life” of tradespeople, fashion hauls (Carhartt WIP aesthetic), or durability tests.
- YouTubers: Channels focused on tool reviews, farming, construction, or streetwear fashion lookbooks.
- Influencers: Outdoor enthusiasts, tradesmen/tradeswomen, and streetwear fashion influencers.
- KOC (Key Opinion Consumers): Everyday users who can genuinely testify to the longevity of the products.
- KOL (Key Opinion Leaders): Industry leaders in construction, agriculture, or street fashion.
- Livestreamers: Creators who can showcase the fit, fabric quality, and sizing in real-time.
- Video Editors: Less suitable as a direct affiliate unless they manage a channel or blog about gear/techwear.
Carhartt Affiliate Software
Carhartt uses Impact Radius (Impact.com) to manage its affiliate program. This is a third-party SaaS platform that handles tracking, reporting, and payments, ensuring transparency and reliability for affiliates.
3 Alternatives for Carhartt Affiliate Program
If you are looking for similar brands to promote alongside or instead of Carhartt, here are three strong competitors in the workwear and rugged apparel niche.
| Comparison Factor | Carhartt | Dickies | Duluth Trading Co | Wrangler |
| Commission Rate | 4% | 4% – 6% | 2% – 10% | ~4% (New Customers) |
| Cookie Duration | 30 Days | 30 Days | 14 – 30 Days | 1 – 30 Days (Varies) |
| Average Bill (AOV) | ~$100 – $150 | ~$60 – $80 | ~$100 – $120 | ~$50 – $80 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $10 | $25 – $50 | $50 (via CJ) | $25 – $50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Conversion Rate | High (Strong Brand) | High (Affordable) | Medium/High | High (Mass Market) |
| Marketing Materials | Banners, Feed, Links | Banners, Feed | Banners, Text | Banners, Text |
