About Carter’s
Carter’s is the leading brand of children’s clothing, gifts, and accessories in America, selling more than 10 products for every child born in the U.S. Founded in 1865 by William Carter, the company has a long history of quality and innovation.
Based in Atlanta, Georgia, Carter’s Inc. owns several other well-known brands including OshKosh B’gosh, Skip Hop, and Little Planet. They are known for providing affordable, comfortable, and cute apparel for babies and young children, ranging from preemie sizes up to kid size 14.
Carter’s Affiliate program overview
The Carter’s Affiliate Program allows partners to earn commissions by promoting products from Carter’s, OshKosh B’gosh, and Skip Hop. It is a performance-based partnership ideal for those in the parenting and lifestyle niches.
| Feature | Description |
| Industry | Apparel & Fashion (Kids/Baby) |
| Product Type | Baby clothing, Kids’ apparel, Shoes, Accessories, Baby Gear |
| Affiliate Program Type | CPS (Cost Per Sale) |
Carter’s Affiliate program offers
Carter’s provides a supportive environment for affiliates with creative assets and a standard tracking window. They maintain strict brand safety guidelines due to the nature of their products (children’s wear).
| Feature | Description |
| Promotional Materials | Banners, Text Links, Product Feeds, Creative Assets, Newsletters |
| Affiliate Cookie Duration | 14 Days (Standard via Impact) |
| Accepted traffic source | Blogs, Content Sites, Social Media, Email, Influencers |
| Accepted countries | Global Affiliates accepted (Traffic must convert in US/Canada/Shipping zones) |
| Explicit Content | Strictly Prohibited (Zero tolerance for sexually explicit or violent content) |
| Religious or political content | Restricted (Content must be “brand safe” and family-friendly; controversial political or religious content is typically discouraged) |
Carter’s Affiliate Commissions & Payments
The program operates on a standard affiliate marketing model (not MLM) with a competitive commission structure that can increase based on performance.
| Feature | Description |
| MLM | No |
| Commission Rate | Baseline 2% (Performance incentives up to 15%) |
| Commission Structure | Flat % per qualified sale |
| Payout Frequency | Monthly |
| Payout Methods | Direct Transfer (ACH), PayPal, Wire |
| Minimum Payout | $10 USD |
Suitable affiliates for Carter’s Affiliate
This program is highly specific to the parenting niche. Here is who it is suitable for:
- Bloggers: Specifically Mommy Bloggers, parenting advice sites, and budget-conscious family blogs. Content regarding “newborn essentials” or “back-to-school fashion” performs very well.
- TikTokers: Creators who focus on “Day in the life of a mom,” baby clothing hauls, or cute baby styling videos. Short-form visual content works well for showcasing cute designs.
- KOC (Key Opinion Consumers): Everyday parents who review products honestly. Their relatable reviews on sizing and durability build high trust with other parents.
- KOL (Key Opinion Leaders): Parenting experts, pediatric nurses, or child development specialists who recommend clothing that is practical and safe (e.g., zippers vs. snaps).
- Influencers: Instagram and Pinterest influencers who curate aesthetic family photos. The visual appeal of Carter’s matching family sets makes them great for this group.
- YouTubers: Channels doing “Baby Registry Must-Haves,” “Hospital Bag Packing,” or seasonal clothing haul videos.
- Video editors: Less direct, but those who run compilation channels about “Cute Babies” or “Funny Parenting Moments” can use affiliate links in descriptions.
- Livestreamers: Amazon Live or social commerce streamers demonstrating product quality, fabric softness, and sizing in real-time.
Carter’s Affiliate Software
Carter’s uses Impact (Impact Radius) as their primary third-party affiliate network. They do not use in-house software; they rely on Impact for tracking, reporting, and payments. You may also find them on sub-affiliate networks like Skimlinks or FlexOffers, but the direct program is on Impact.
3 Alternatives for Carter’s Affiliate Program
Here are three major competitors in the children’s apparel space with affiliate programs: The Children’s Place, Old Navy, and PatPat.
Comparison Table:
| Comparison Factor | Carter’s | The Children’s Place | Old Navy (Gap Inc.) | PatPat |
| Average Bill (AOV) | ~$50 – $70 | ~$50 – $60 | ~$60 – $80 | ~$40 – $50 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $10 | $25 – $50 (Network dependent) | $50 (via Impact) | $50 (via ShareASale/CJ) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 2% – 15% | ~2% – 6% | 1% – 4% | 5% – 20% |
| Conversion | High (Trusted Brand) | High (Price driven) | High (Volume driven) | Moderate (Impulse driven) |
| Marketing Materials | Banners, Feeds | Banners, Coupons | Banners, Text Links | Banners, Flash Sales |
