About Chewy

Chewy is a leading American online retailer of pet food and other pet-related products. Founded in 2011 by Ryan Cohen and Michael Day, the company quickly disrupted the pet industry with its focus on exceptional customer service, including 24/7 support and personalized touches like handwritten holiday cards and pet portraits.

Acquired by PetSmart in 2017 for $3.35 billion (the largest e-commerce acquisition at the time), Chewy operates independently. It is known for its vast selection of over 2,000 brands, competitive pricing, and its convenient “Autoship” subscription service.

Chewy Affiliate Program Overview

Chewy’s affiliate program is a popular choice for pet influencers and content creators due to the brand’s high conversion rates and strong reputation.

Factor Description
Industry Pet Care / E-commerce
Product Type Pet food, supplies, toys, healthcare, and accessories (Dogs, Cats, Fish, Birds, Small Pets, Reptiles, Horses)
Affiliate Program Type CPS (Cost Per Sale) / CPA (Cost Per Action)

Chewy Affiliate Program Offers

The program provides a solid cookie duration compared to major competitors like Amazon, and supports a wide range of promotional methods.

Factor Description
Promotional Materials Banners, text links, product feeds, newsletters, and creative assets.
Affiliate Cookie Duration 15 Days (Commission is credited if a customer buys within 15 days of clicking).
Accepted Traffic Source Blogs, Content Sites, Social Media (TikTok, YouTube, Instagram), Email Lists, User-Generated Content.
Accepted Countries Global Affiliates Accepted, but traffic must be US-based (Chewy only ships within the US).
Explicit Content Strictly Prohibited (No violence, sexually explicit material, or discrimination).
Religious or Political Content Generally restricted if it is considered offensive or controversial; standard brand safety rules apply.

Chewy Affiliate Commissions & Payments

Chewy’s commission model has evolved. While it historically offered a flat fee for new customers, the current standard through its main network (Partnerize) is a percentage-based commission on sales.

Factor Description
MLM No (Single-tier affiliate program).
Commission Rate 4% on new and existing customer orders.

(Note: Some legacy offers or specific network campaigns may still offer a flat ~$15 for new customers).
Commission Structure Pay Per Sale (Percentage of order value).
Payout Frequency Monthly (Net 30).
Payout Methods Direct Deposit (EFT) or Check.
Minimum Payout $50

Suitable Affiliates for Chewy Affiliate

This program is ideal for creators who have an audience of pet owners or animal lovers.

  • Bloggers: Writers focusing on pet care, dog training, cat breeds, or product reviews.
  • TikTokers: Creators sharing funny pet videos, “day in the life” of pets, or training tips.
  • KOC (Key Opinion Consumers): Everyday pet owners sharing honest reviews of food and toys.
  • KOL (Key Opinion Leaders): Veterinarians or certified trainers with professional authority.
  • Influencers: Lifestyle influencers who feature their pets as part of their daily content.
  • YouTubers: Channels dedicated to pet adoption stories, unboxing pet supplies, or educational content.
  • Video Editors: Curators of viral pet compilations (providing they own the rights or add transformative value).
  • Livestreamers: Creators who host live Q&As about pet care or live feed their pets.

Chewy Affiliate Software

Chewy uses Partnerize as its primary third-party affiliate network to manage tracking, reporting, and payments. They previously used CJ Affiliate but have since migrated.

3 Alternatives for Chewy Affiliate Program

Here is a comparison of Chewy against its three biggest competitors: Petco, PetSmart, and Amazon Associates (Pet Category).

Comparison Factor Chewy Petco PetSmart Amazon Associates
Average Bill (AOV) ~$81 ~$50 – $70 ~$60 – $80 Variable (High basket size potential)
Entry Fees Free Free Free Free
Withdrawal Threshold $50 $25 – $50 (Network dependent) $25 – $50 (Network dependent) $10 (Direct Deposit)
Payment Frequency Monthly (Net 30) Monthly Monthly Monthly (Net 60)
Commission 4% (New & Existing) 2% (Standard) 2% – 8% (Varies by product) 3% (Pet Products)
Conversion Rate High (Strong Brand Loyalty) Medium Medium Very High
Marketing Materials Banners, Feeds, Links Banners, Links Banners, Links SiteStripe, Banners, API
Cookie Duration 15 Days 7 Days 14 – 30 Days 24 Hours