About ClickFunnels
ClickFunnels is a Software-as-a-Service (SaaS) platform co-founded by Russell Brunson in 2014. It is designed to help entrepreneurs and businesses build high-converting sales funnels (marketing automations) without needing to know how to code.
Unlike traditional websites that can be difficult to navigate, ClickFunnels focuses on guiding visitors step-by-step through the sales process—from lead capture to purchase and upsells. The brand is famous for its vibrant community (“Funnel Hackers”) and its “Two Comma Club” awards for users who generate over $1 million in sales using the platform.
ClickFunnels Affiliate Program Overview
| Feature | Details |
| Industry | SaaS / Digital Marketing / E-commerce Tools |
| Product Type | Sales Funnel Software, Online Courses, Books |
| Affiliate Program Type | Recurring Commission (SaaS) & High-Ticket (One-time) |
ClickFunnels Affiliate Program Offers
| Feature | Details |
| Promotional Materials | Banners, Email Swipes, Social Media Graphics, Custom Funnels (“Share Funnels”) |
| Affiliate Cookie Duration | 45 Days (Features a “Sticky Cookie” that credits you for future purchases across different products) |
| Accepted Traffic Sources | Social Media (TikTok, YouTube, FB), SEO (Blog), Email Marketing. (Paid ads on brand keywords are typically restricted) |
| Accepted Countries | Global (Available in all countries except those under strict US trade sanctions) |
| Explicit Content | Prohibited. Content must be professional and safe for all audiences. |
| Religious or Political Content | Restricted. The terms generally prohibit content that is hateful, harassing, or controversial in a way that damages the brand’s reputation. |
ClickFunnels Affiliate Commissions & Payments
| Feature | Details |
| MLM (Multi-Level Marketing) | Discontinued/Limited. (Previously offered Tier 2 commissions, but ClickFunnels 2.0 has moved to a single-tier standard affiliate model) |
| Commission Rate | 30% Standard (Can rise to 40% for qualified “Approved” affiliates). Books/One-time offers often pay significantly higher (e.g., $100 CPA). |
| Commission Structure | Recurring (Monthly for software) + CPA (One-time for challenges/books) |
| Payout Frequency | Bi-Monthly (Payments are processed on the 1st and 15th of every month) |
| Payout Methods | Tipalti (Supports Direct Deposit/ACH, PayPal, Wire Transfer, and Check) |
| Minimum Payout | $100.00 |
Suitable Affiliates for ClickFunnels
This program is best suited for content creators who teach business, marketing, or entrepreneurship.
- Bloggers: Ideal for writing “How-to” guides, software reviews (e.g., “ClickFunnels vs. WordPress”), and SEO articles targeting specific funnel questions.
- YouTubers: Extremely effective for showing “over-the-shoulder” tutorials on building funnels. The visual nature of the software works best in video format.
- TikTokers / Short-form Video Creators: Good for sharing quick marketing tips, “side hustle” ideas, and driving traffic to a bridge page or “link in bio” funnel.
- KOC (Key Opinion Consumers): Users who actively use ClickFunnels to run their own business can authentically recommend it to peers.
- KOL (Key Opinion Leaders) / Influencers: Marketing gurus and business coaches who can recommend the software as the “engine” for their students’ businesses.
- Video Editors: Can use ClickFunnels to sell their own creative service packages or templates to clients.
- Livestreamers: effective for doing live Q&A sessions about launching a business and dropping the affiliate link in the chat.
ClickFunnels Affiliate Software
Does this brand use affiliate management software?
Yes, ClickFunnels uses a hybrid approach.
- Tracking: They use their own In-House / Custom Dashboard (historically called “Backpack” in version 1.0) to track clicks, leads, and sales inside the ClickFunnels ecosystem.
- Payments: They utilize Tipalti, a third-party enterprise-grade payment automation platform, to handle tax compliance and distribute payments to affiliates globally.
3 Alternatives for ClickFunnels Affiliate Program
Here is a comparison of ClickFunnels against its three biggest competitors: Systeme.io, GoHighLevel, and Kajabi.
| Comparison Factor | ClickFunnels | Systeme.io | GoHighLevel | Kajabi |
| Average Bill (User Cost) | $147 – $297 / mo | Free – $97 / mo | $97 – $497 / mo | $149 – $399 / mo |
| Entry Fees (To Join Program) | Free | Free | Free | Free |
| Withdrawal Threshold | $100 | $30 (Lowest) | $50 | $100 |
| Payment Frequency | Bi-Monthly (1st & 15th) | Monthly (10th) | Monthly (15th) | Monthly (25th) |
| Commission | 30% – 40% Recurring | 60% Lifetime Recurring | 40% Recurring | 30% Lifetime Recurring |
| Conversion (Reputation) | High (Strong brand recall) | High (Due to Free Plan) | Medium (Agency focused) | High (Premium perception) |
| Marketing Materials | Extensive (Swipes, Funnels) | Standard | Standard | Standard |
