About Crayola
Crayola is a world-renowned American brand best known for its iconic wax crayons. Founded in 1903 by Binney & Smith, the company has grown into a global leader in art supplies and creative toys.
Now a subsidiary of Hallmark Cards, Crayola produces a vast array of products designed to spark creativity in children, including markers, colored pencils, paints, modeling clay, and craft kits. The brand is synonymous with childhood creativity, safety, and vibrant color, making it a highly trusted name among parents and educators.
Crayola Affiliate Program Overview
The Crayola affiliate program is designed for content creators in the parenting, education, and DIY niches who want to monetize their traffic by recommending trusted art supplies and toys.
| Feature | Details |
| Industry | Arts & Crafts, Toys, Education |
| Product Type | Physical Goods (Art Supplies, Craft Kits, Toys) |
| Affiliate Program Type | Retail / E-commerce (CPS – Cost Per Sale) |
Crayola Affiliate Program Offers
Crayola provides a standard suite of promotional tools to help affiliates convert their audience. The program is generally strict about brand safety due to its child-focused nature.
| Feature | Details |
| Promotional Materials | Banners, Text Links, Product Data Feed, Newsletters |
| Affiliate Cookie Duration | 14 Days |
| Accepted Traffic Sources | Blogs, Social Media, YouTube, Content Sites, Email Lists |
| Accepted Countries | Primarily USA (CrayolaStore.com focuses on US shipping) |
| Explicit Content | Strictly Prohibited (Immediate termination for adult content) |
| Religious or Political Content | Restricted (Content must be brand-safe and non-controversial) |
Crayola Affiliate Commissions & Payments
The program offers a tiered commission structure that rewards higher sales volume, though the base rates are standard for the physical retail toy industry.
| Feature | Details |
| MLM | No (Single-tier affiliate program) |
| Commission Rate | 3% – 5% per sale (Tiered based on performance) |
| Commission Structure | Percentage of sale value (excluding shipping/tax) |
| Payout Frequency | Monthly (Net 30 or Net 60 depending on network) |
| Payout Methods | Direct Deposit, Check, Payoneer (via Affiliate Network) |
| Minimum Payout | Typically $50 USD (Network standard) |
Suitable Affiliates for Crayola Affiliate
This program is best suited for creators whose audiences include parents, teachers, or art enthusiasts.
- Bloggers: Parenting blogs, Homeschooling resource sites, DIY & Craft blogs, and “Mommy” blogs.
- TikTokers: Creators sharing “Satisfying” art videos, quick craft hacks for kids, or parenting tips.
- KOC (Key Opinion Consumers): Parents who review toys and art supplies on social media.
- KOL (Key Opinion Leaders): Child education experts or well-known art teachers.
- Influencers: Instagram influencers focusing on family lifestyle, early childhood development, or creative hobbies.
- YouTubers: Art channels, Toy unboxing channels, and “How-to” drawing tutorial channels.
- Video Editors: Creators who make compilations of art processes or creative projects.
- Livestreamers: Hosts who do live art classes for kids or live craft-alongs.
Crayola Affiliate Software
Crayola does not use in-house proprietary software. Instead, they manage their affiliate program through third-party affiliate networks. Currently, the program is primarily hosted on CJ Affiliate (Commission Junction) and FlexOffers. This ensures reliable tracking, reporting, and timely payments for affiliates.
3 Alternatives for Crayola Affiliate Program
If you are looking for higher commissions or different product ranges, here is how Crayola compares to three major competitors in the art and craft space.
| Comparison Factor | Crayola | Michaels | Arteza | Blick Art Materials |
| Primary Niche | Kids’ Art & Toys | General Arts & Crafts | Professional/Hobby Art | Fine Art Supplies |
| Commission Rate | 3% – 5% | 2% – 10% | 5% – 15% | Up to 10% |
| Cookie Duration | 14 Days | 1 Day | 30 Days | 1 Day |
| Average Bill (AOV) | ~$40 – $50 | ~$50 – $60 | ~$65+ | ~$100+ |
| Entry Fees | Free | Free | Free | Free |
| Marketing Materials | Good (Banners/Feed) | Excellent (Weekly Ads) | Excellent (High-Quality Visuals) | Good (Product Feed) |
| Conversion | High (Trusted Brand) | High (Household Name) | Medium (Niche Audience) | Medium-High (Loyal Pros) |
| Withdrawal Threshold | ~$50 | ~$50 | ~$10 – $50 | ~$50 |
