About Cricut
Cricut is the leading brand in the “smart cutting machine” industry. They manufacture precision electronic cutting machines that pair with their proprietary design software (Cricut Design Space). The machines are capable of cutting hundreds of materials—from cardstock and vinyl to cork, leather, and balsa wood.
The brand has cultivated a massive, passionate community of “makers.” Their ecosystem includes not just the hardware (like the Cricut Maker, Explore, and Joy), but also a vast line of consumables (vinyl, iron-on, tools) and a digital subscription service (Cricut Access). For affiliates, this is a high-recognition brand that essentially sells itself within the DIY community.
Cricut Affiliate Program Overview
The Cricut Affiliate Program is designed for content creators, educational sites, and influencers in the DIY and crafting space. By joining, affiliates can monetize their traffic by recommending Cricut machines, heat presses, and an extensive library of crafting materials.
| Category | Details |
| Industry | Arts & Crafts / Consumer Electronics / DIY |
| Product Type | Physical Goods (Hardware & Accessories) & Digital Subscriptions |
| Affiliate Program Type | CPS (Cost Per Sale) |
Cricut Affiliate Program Offers
Cricut provides its partners with a robust set of tools to ensure high conversion rates. Because the brand relies heavily on visual inspiration, they offer high-quality creative assets. They are generally strict regarding brand safety, ensuring their products appear on family-friendly and reputable sites.
| Feature | Details |
| Promotional Materials | High-res banners, text links, product data feeds, and weekly newsletters with promos. |
| Affiliate Cookie Duration | 45 Days (Standard via Impact) |
| Accepted Traffic Source | Blogs, Social Media, YouTube, Email Marketing, Content Sites. |
| Accepted Countries | Primarily USA, Canada, UK (Terms vary by network/region). |
| Explicit Content | Strictly Prohibited. Sites containing adult/sexual content are rejected. |
| Religious or Political Content | Restricted. Content promoting hate speech or violence is banned. General religious/political content is usually reviewed case-by-case but discouraged if polarizing. |
Cricut Affiliate Commissions & Payments
One of the most attractive aspects of the Cricut program is the tiered commission structure. While machines often have a lower percentage or flat fee due to lower margins, the “consumables” (accessories, vinyl, paper) command a higher commission rate, allowing for recurring revenue from repeat buyers.
| Feature | Details |
| MLM | No (This is a single-tier affiliate program, not Multi-Level Marketing). |
| Commission Rate | Up to 12% on materials/accessories; varying rates (often lower or flat fee) on machines. |
| Commission Structure | Performance-based. Rates may increase based on monthly sales volume. |
| Payout Frequency | Monthly (usually locked 1 month after the transaction month). |
| Payout Methods | Direct Deposit (EFT), Check, PayPal (varying by Network). |
| Minimum Payout | Typically $10 or $50 depending on the network settings. |
Suitable Affiliates for Cricut
Cricut is a highly visual and demonstrative product. Therefore, the most successful affiliates are those who can show the product in action rather than just talk about it.
- Bloggers: Specifically DIY, Home Decor, and Parenting bloggers. Detailed “How-to” tutorials with step-by-step photos perform exceptionally well.
- TikTokers: Creators who make short, satisfying “peel and reveal” videos or quick craft hacks. The visual nature of weeding vinyl goes viral easily here.
- KOC (Key Opinion Consumers): Everyday users who review products honestly in forums or Facebook groups. Their genuine experience drives high trust.
- KOL (Key Opinion Leaders): Established authorities in the crafting world whose endorsement serves as a stamp of approval for new machines.
- Influencers: Lifestyle influencers who use Cricut for organizing (labeling jars) or party planning, even if they aren’t dedicated “crafters.”
- YouTubers: perhaps the most effective channel. Long-form unboxing, setup guides, and project walkthroughs are essential for buyers intimidated by the technology.
- Video Editors: Can create compilations of “Best Cricut Projects” or edit tutorials for other creators, using affiliate links in descriptions.
- Livestreamers: Amazon Live or Twitch streamers who craft in real-time can answer viewer questions instantly, driving immediate conversions.
Cricut Affiliate Software
Cricut does not manage its program in-house with proprietary software. Instead, they utilize third-party affiliate networks to manage tracking, reporting, and payments. Currently, their primary partner is Impact (Impact Radius). Historically, they have also used ShareASale and CJ Affiliate. Using a major network like Impact ensures accurate tracking across devices and reliable, timely payments for affiliates.
3 Alternatives for Cricut Affiliate Program
While Cricut is the market leader, there are other programs that might suit different audiences or offer different commission structures.
- Silhouette America: Cricut’s biggest direct competitor. Their machines (Cameo, Portrait) are preferred by advanced users for their software capabilities.
- HTVRONT: A newer budget-friendly brand gaining massive popularity for heat presses and affordable cutting machines.
- Michaels: A massive arts and crafts retailer. While they sell Cricut, they also sell thousands of other items, making it a “catch-all” alternative.
Comparison Table
| Factor | Cricut | Silhouette America | HTVRONT | Michaels |
| Average Bill | High ($200 – $400+) | High ($200 – $400+) | Medium ($100 – $300) | Low to Medium ($50 – $100) |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$50 | ~$50 | ~$50 | ~$50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | Up to 12% (Materials)<br>Low % on Machines | 10% – 15% | 10% – 20% (Aggressive promos) | ~3% (General products) |
| Conversion | High (Strong brand fame) | Medium (Niche audience) | Medium-High (Price motivated) | Medium (High traffic, low intent) |
| Marketing Materials | Excellent (High-quality asset library) | Good (Standard banners) | Good (Frequent sales graphics) | Standard (Generic retail banners) |
