About Cupshe
Cupshe is a global fashion retailer best known for its trendy, affordable, and inclusive swimwear. Founded in 2015 and inspired by the California lifestyle, the brand’s mission is to empower women to feel confident and beautiful in their own skin.
While they initially specialized exclusively in beachwear, they have expanded their product line to include activewear, dresses, jumpsuits, and accessories. They are particularly popular among Gen Z and Millennials for their vibrant designs, “body positive” sizing (ranging from XS to 4XL), and accessible price points.
Cupshe Affiliate Program Overview
The Cupshe affiliate program allows content creators to monetize their traffic by promoting the brand’s products. It is hosted on major affiliate networks rather than a private in-house platform, ensuring reliable tracking and payments.
| Feature | Details |
| Industry | Fashion & Apparel (Niche: Swimwear/Beachwear) |
| Product Type | Swimsuits, Bikinis, Cover-ups, Activewear, Dresses |
| Affiliate Program Type | CPS (Cost Per Sale) / Affiliate Network |
Cupshe Affiliate Program Offers
Cupshe provides affiliates with standard marketing tools and reasonable terms that align with the fast-fashion industry standards.
| Feature | Details |
| Promotional Materials | High-quality banners, text links, daily updated product data feeds, newsletters with fresh content, and exclusive coupon codes. |
| Affiliate Cookie Duration | 30 Days (Standard for most networks like CJ/FlexOffers) |
| Accepted Traffic Sources | Content sites, fashion blogs, social media (TikTok/Instagram/YouTube), cashback sites, and coupon sites (restrictions may apply on bidding). |
| Accepted Countries | Global (Primary markets: US, Canada, Australia, UK, France, Germany, Spain, Italy). |
| Explicit Content | Prohibited (Sites displaying violence, discrimination, or sexually explicit material are not accepted). |
| Religious or Political Content | Generally Prohibited (The brand prefers to stay neutral; content promoting extreme political views or controversial religious topics is typically rejected). |
Cupshe Affiliate Commissions & Payments
The program offers a competitive commission structure, especially for high-volume partners.
| Feature | Details |
| MLM (Multi-Level Marketing) | No (This is a traditional direct affiliate program, not a pyramid scheme). |
| Commission Rate | 5% – 15% (Rates vary by performance and network; Coupon sites often earn lower rates than content creators). |
| Commission Structure | Pay-Per-Sale (Percentage of the net sales amount, excluding shipping and taxes). |
| Payout Frequency | Monthly (Usually Net 20 or Net 60 depending on the network used). |
| Payout Methods | Direct Deposit, Bank Wire, Check, Payoneer (via CJ Affiliate) or PayPal (via FlexOffers). |
| Minimum Payout | $50 – $100 (Network dependent; typically $50 for Direct Deposit, $100 for Check). |
Suitable Affiliates for Cupshe Affiliate
This program is highly visual and price-driven, making it ideal for creators who can showcase the “look” and “deal” aspects of the products.
- Bloggers: Specifically those in Travel, Lifestyle, and Frugal/Budget Fashion niches. “Best Swimsuits under $30” listicles perform very well.
- TikTokers: Creators doing “Try-on Hauls,” vacation prep videos, or body-positivity content. The viral nature of TikTok suits Cupshe’s trendy styles.
- KOC (Key Opinion Consumers): Everyday customers who review products honestly on social media.
- KOL (Key Opinion Leaders): Established fashion authorities who can validate the brand’s quality to a larger audience.
- Influencers: Instagram influencers focusing on beach lifestyle, travel, and summer fashion.
- YouTubers: Channels focused on “Shein vs. Cupshe” comparisons, massive clothing hauls, and sizing guides.
- Video Editors: Creators who curate “Summer Vibe” compilations on Pinterest or Instagram Reels.
- Livestreamers: Creators on platforms like Amazon Live or TikTok Shop who demonstrate the fit and fabric of the swimwear in real-time.
Cupshe Affiliate Software
Cupshe does not use a proprietary “in-house” software. Instead, they utilize third-party Affiliate Networks to manage their program. This is beneficial for affiliates as these platforms provide trusted third-party tracking and consolidated payments.
- Primary Networks: CJ Affiliate (formerly Commission Junction), FlexOffers, ShareASale, and Awin (for European markets).
3 Alternatives for Cupshe Affiliate Program
If you are in the fashion/swimwear niche, you should also consider these competitors to diversify your income.
- SHEIN: The giant of fast fashion. Similar price point to Cupshe but with a much wider catalog beyond swimwear.
- Zaful: A direct competitor to Cupshe, focusing heavily on affordable swimwear and edgy fashion.
- Bikini.com: A higher-end alternative. Promoting this allows you to target an audience with a higher spending budget, offering a stark contrast to the budget-friendly options.
| Comparison Factor | Cupshe | SHEIN | Zaful | Bikini.com |
| Average Bill (AOV) | ~$60 – $80 | ~$70 – $80 | ~$50 – $100 | ~$150 – $200 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $50 (via CJ) | $50 | $100 | $50 |
| Payment Frequency | Monthly (Net 20) | Monthly | Monthly | Monthly |
| Commission | 5% – 15% | 10% – 20% | 8% – 16% | ~10% |
| Conversion Rate | Moderate (~2-4%) | High (~5%+) | Moderate | Lower (High Ticket) |
| Marketing Materials | Banners, Feeds, Codes | Extensive creatives | Banners, Coupons | High-quality Lifestyle Images |
