About Dick’s Sporting Goods
Dick’s Sporting Goods is the largest omnichannel sporting goods retailer in the United States. Founded in 1948 by Richard “Dick” Stack in Binghamton, New York, the company has grown into a Fortune 500 corporation with over 850 stores.
The brand offers an extensive assortment of authentic, high-quality sports equipment, apparel, footwear, and accessories. They carry major top-tier brands like Nike, Adidas, Under Armour, The North Face, and specialized gear for team sports, golf (Golf Galaxy), and outdoor activities (Public Lands).
Dick’s Sporting Goods Affiliate Program Overview
The program allows content creators and publishers to monetize their traffic by referring customers to the Dick’s Sporting Goods online store. It is a traditional retail affiliate program ideal for partners in the fitness, lifestyle, and outdoor niches.
| Category | Details |
| Industry | Sports Retail / Ecommerce / Outdoor & Recreation |
| Product Type | Sporting gear, Athletic apparel, Footwear, Outdoor equipment, Fitness machines |
| Affiliate Program Type | CPS (Cost Per Sale) / Retail Affiliate Program |
Dick’s Sporting Goods Affiliate Program Offers
Dick’s provides affiliates with standard tools to promote their products, though they are known for having stricter geographical and content limitations compared to global brands.
| Feature | Details |
| Promotional Materials | Banners, Text Links, Product Data Feed, Weekly Newsletters with offers |
| Affiliate Cookie Duration | 3 to 30 Days (Varies by specific campaign/network terms; recent reports cite 30 days as standard on Impact) |
| Accepted Traffic Sources | Content sites (Blogs), Social Media (Influencers), Review sites, Coupon/Deal sites (often with lower rates) |
| Accepted Countries | United States Only (They do not ship internationally) |
| Explicit Content | Not Accepted (Sites must not contain adult, violent, or offensive material) |
| Religious or Political | Restricted (The program generally avoids association with highly controversial political or religious content to maintain brand neutrality) |
Dick’s Sporting Goods Affiliate Commissions & Payments
The commission structure is relatively standard for a large “big box” retailer—lower than niche brands but compensated by high conversion rates and brand trust.
| Feature | Details |
| MLM (Multi-Level Marketing) | No (This is a single-tier affiliate program) |
| Commission Rate | 2% – 5% (Standard base rate is often ~2-3%, rising for special categories or top performers) |
| Commission Structure | Flat rate based on net sales amount; certain high-ticket items may have caps or exclusions |
| Payout Frequency | Monthly (typically 1 month and 15 days after the close of the month) |
| Payout Methods | Direct Deposit (ACH), Check, Wire Transfer (via Impact Radius) |
| Minimum Payout | $10 USD |
Suitable Affiliates for Dick’s Sporting Goods Affiliate
This program is best suited for creators whose audience resides in the US and is interested in mainstream sports and active lifestyles.
- Bloggers: Writers focusing on sports reviews, outdoor adventures (camping/hiking), or parenting (youth sports gear).
- TikTokers & Influencers: Fashion/Athleisure creators showcasing “Get Ready With Me” gym outfits or quick fitness tips.
- YouTubers: Tech reviewers (fitness watches), Golf channels, or Camping gear unboxing channels.
- KOC (Key Opinion Consumers): Everyday users reviewing specific running shoes or home gym equipment.
- Video Editors: Creators of sports highlight reels who can link to the jerseys/gear worn by athletes.
- Livestreamers: Fitness coaches doing live workouts who can recommend the equipment they are using in real-time.
Dick’s Sporting Goods Affiliate Software
Dick’s Sporting Goods uses the Impact Radius affiliate network to manage their program. This is a third-party SaaS platform that handles tracking, reporting, and payments, ensuring transparency and reliability for affiliates.
3 Alternatives for Dick’s Sporting Goods Affiliate Program
If you are looking for higher commissions or different niche focuses, here are three strong competitors.
- REI (Recreational Equipment, Inc.): Best for premium outdoor, hiking, and camping gear. Higher brand loyalty among outdoor enthusiasts.
- Academy Sports + Outdoors: A direct competitor often offering lower prices, which can lead to higher conversion rates for budget-conscious audiences.
- Bass Pro Shops: The leader in hunting, fishing, and boating gear.
| Factor | Dick’s Sporting Goods | REI | Academy Sports + Outdoors | Bass Pro Shops |
| Average Order Value | ~$80 – $100 | ~$120 – $175 | ~$129 | ~$100+ |
| Entry Fees | Free | Free ($30 fee for customer membership, not affiliates) | Free | Free |
| Withdrawal Threshold | $10 | $50 (AvantLink standard) | $10 | $25 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission Rate | ~2% – 5% | 5% Flat Rate | 2% – 8% | Up to 5% (1% on guns/ammo) |
| Cookie Duration | ~30 Days | 15 Days | 30 Days | 14 Days |
| Marketing Materials | Standard Banners/Links | Excellent Data feeds & Seasonal Tools | Banners & Text Links | Creatives & Newsletters |
| Conversion | High (Mass Market) | High (Niche Loyalists) | High (Budget Friendly) | High (Niche Hunters/Anglers) |
