About Direct
Direct Affiliate (often referred to as DirectAffiliate.com) is a prominent CPA (Cost Per Action) affiliate network and direct advertiser that specializes in the Nutra (Health & Beauty) and E-commerce verticals. They are particularly known for their Cash-on-Delivery (COD) model, which is highly effective in European, Asian, and Latin American markets where customers prefer paying for goods upon receipt rather than online.
As a direct advertiser, they create and own many of the offers they promote, allowing them to provide higher payout rates by cutting out the middleman. They are well-regarded for their in-house localized call centers, which call leads to confirm orders, ensuring high approval rates and conversions for their affiliates.
Direct Affiliate Program Overview
| Feature | Description |
| Industry | CPA Network / Affiliate Network |
| Product Type | Nutra (Health & Beauty Supplements), E-commerce, Adult, Finance, Sweepstakes |
| Affiliate Program Type | CPA (Cost Per Action), CPL (Cost Per Lead), COD (Cash on Delivery) |
Direct Affiliate Program Offers
| Feature | Description |
| Promotional Materials | High-converting landing pages, pre-landers, localized banners, and ad copy (translated by native speakers). |
| Affiliate Cookie Duration | Varies by Offer (Typically session-based or 30 days, as COD offers often rely on immediate conversion or call center attribution). |
| Accepted Traffic Source | SEO, Social Media (Facebook, TikTok, Instagram), PPC (Google Ads), Native Ads, Push Notifications, Email Marketing. |
| Accepted Countries | Global (Strong focus on Europe/EU, LATAM, and Asia). Over 28+ specific GEOs supported. |
| Explicit Content | Allowed (They have a specific vertical for Adult offers). |
| Religious or Political Content | Restricted (Generally prohibited unless specific permission is granted, as is standard for most CPA networks to maintain traffic quality). |
Direct Affiliate Commissions & Payments
| Feature | Description |
| MLM | No (Single-tier commission structure). |
| Commission Rate | High / Variable (Rates are fixed per lead/sale, e.g., €15 – €35+ per approved COD order, depending on the GEO and product). |
| Commission Structure | CPA / COD (You get paid when a customer places an order and confirms it via phone call). |
| Payout Frequency | Net-7 (Weekly), Bi-weekly, or Monthly depending on volume and trust level. |
| Payout Methods | Wire Transfer, PayPal, Payoneer, WebMoney, Bitcoin (Crypto), USDT. |
| Minimum Payout | €50 – €100 (Varies slightly by method, typically around €100 for Wire and lower for e-wallets). |
Suitable Affiliates for Direct Affiliate
This program is best suited for performance marketers who know how to drive paid or organic traffic to specific landing pages.
- Media Buyers: Affiliates who buy traffic on Facebook, TikTok, or Native networks (Taboola, Outbrain) and need high-converting offers to ensure a positive ROI.
- Bloggers & SEO Experts: Publishers with websites in the health, beauty, wellness, or adult niches who can write review content or listicles.
- TikTokers & Influencers: Creators with audiences interested in beauty hacks, weight loss, or gadgets who can use “link in bio” strategies.
- KOC / KOL: Key Opinion Leaders in specific regions (like Eastern Europe or SE Asia) where COD is popular.
- Video Editors: Creatives who can produce viral video ads for platforms like TikTok or Reels to drive traffic to pre-landers.
Direct Affiliate Software
Direct Affiliate uses a proprietary in-house affiliate management platform. This allows them to tailor the dashboard specifically to the needs of the COD model, providing real-time tracking of leads, call center statuses (Approved, Rejected, Trash), and granular analytics that off-the-shelf software might miss.
3 Alternatives for Direct Affiliate Program
Direct Affiliate is strong in the COD/Nutra space. Below is a comparison with three major competitors: TerraLeads, AdCombo, and Leadbit.
| Comparison Factor | Direct Affiliate | TerraLeads | AdCombo | Leadbit |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~€50 – €100 | $50 | $50 | $30 – $50 |
| Payment Frequency | Net-7 / Weekly | Daily (Instant) | Twice a Week | Weekly / On Request |
| Commission Type | CPA / COD | CPA / COD | CPA / COD | CPA / CPL |
| Avg. Payout (Est.) | High (€15 – €40+) | High ($15 – $40+) | High ($15 – $40+) | Med-High ($10 – $30+) |
| Conversion Flow | COD (Call Center) | COD (Call Center) | COD (Call Center) | CPA / 1-Click / COD |
| Marketing Materials | Localized LPs & Creatives | In-house “Hub” Materials | Localized Funnels | Banners & LPs |
