About Direct

Direct Affiliate (often referred to as DirectAffiliate.com) is a prominent CPA (Cost Per Action) affiliate network and direct advertiser that specializes in the Nutra (Health & Beauty) and E-commerce verticals. They are particularly known for their Cash-on-Delivery (COD) model, which is highly effective in European, Asian, and Latin American markets where customers prefer paying for goods upon receipt rather than online.

As a direct advertiser, they create and own many of the offers they promote, allowing them to provide higher payout rates by cutting out the middleman. They are well-regarded for their in-house localized call centers, which call leads to confirm orders, ensuring high approval rates and conversions for their affiliates.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Direct Affiliate Program Overview

Feature Description
Industry CPA Network / Affiliate Network
Product Type Nutra (Health & Beauty Supplements), E-commerce, Adult, Finance, Sweepstakes
Affiliate Program Type CPA (Cost Per Action), CPL (Cost Per Lead), COD (Cash on Delivery)

Direct Affiliate Program Offers

Feature Description
Promotional Materials High-converting landing pages, pre-landers, localized banners, and ad copy (translated by native speakers).
Affiliate Cookie Duration Varies by Offer (Typically session-based or 30 days, as COD offers often rely on immediate conversion or call center attribution).
Accepted Traffic Source SEO, Social Media (Facebook, TikTok, Instagram), PPC (Google Ads), Native Ads, Push Notifications, Email Marketing.
Accepted Countries Global (Strong focus on Europe/EU, LATAM, and Asia). Over 28+ specific GEOs supported.
Explicit Content Allowed (They have a specific vertical for Adult offers).
Religious or Political Content Restricted (Generally prohibited unless specific permission is granted, as is standard for most CPA networks to maintain traffic quality).

Direct Affiliate Commissions & Payments

Feature Description
MLM No (Single-tier commission structure).
Commission Rate High / Variable (Rates are fixed per lead/sale, e.g., €15 – €35+ per approved COD order, depending on the GEO and product).
Commission Structure CPA / COD (You get paid when a customer places an order and confirms it via phone call).
Payout Frequency Net-7 (Weekly), Bi-weekly, or Monthly depending on volume and trust level.
Payout Methods Wire Transfer, PayPal, Payoneer, WebMoney, Bitcoin (Crypto), USDT.
Minimum Payout €50 – €100 (Varies slightly by method, typically around €100 for Wire and lower for e-wallets).

Suitable Affiliates for Direct Affiliate

This program is best suited for performance marketers who know how to drive paid or organic traffic to specific landing pages.

  • Media Buyers: Affiliates who buy traffic on Facebook, TikTok, or Native networks (Taboola, Outbrain) and need high-converting offers to ensure a positive ROI.
  • Bloggers & SEO Experts: Publishers with websites in the health, beauty, wellness, or adult niches who can write review content or listicles.
  • TikTokers & Influencers: Creators with audiences interested in beauty hacks, weight loss, or gadgets who can use “link in bio” strategies.
  • KOC / KOL: Key Opinion Leaders in specific regions (like Eastern Europe or SE Asia) where COD is popular.
  • Video Editors: Creatives who can produce viral video ads for platforms like TikTok or Reels to drive traffic to pre-landers.

Direct Affiliate Software

Direct Affiliate uses a proprietary in-house affiliate management platform. This allows them to tailor the dashboard specifically to the needs of the COD model, providing real-time tracking of leads, call center statuses (Approved, Rejected, Trash), and granular analytics that off-the-shelf software might miss.

3 Alternatives for Direct Affiliate Program

Direct Affiliate is strong in the COD/Nutra space. Below is a comparison with three major competitors: TerraLeads, AdCombo, and Leadbit.

Comparison Factor Direct Affiliate TerraLeads AdCombo Leadbit
Entry Fees Free Free Free Free
Withdrawal Threshold ~€50 – €100 $50 $50 $30 – $50
Payment Frequency Net-7 / Weekly Daily (Instant) Twice a Week Weekly / On Request
Commission Type CPA / COD CPA / COD CPA / COD CPA / CPL
Avg. Payout (Est.) High (€15 – €40+) High ($15 – $40+) High ($15 – $40+) Med-High ($10 – $30+)
Conversion Flow COD (Call Center) COD (Call Center) COD (Call Center) CPA / 1-Click / COD
Marketing Materials Localized LPs & Creatives In-house “Hub” Materials Localized Funnels Banners & LPs