About DJI
DJI (Da-Jiang Innovations) is the global leader in civilian drones and aerial imaging technology, headquartered in Shenzhen, China. Founded in 2006 by Frank Wang, the brand dominates the consumer drone market with a market share estimated between 70% and 90%.
DJI is renowned for making aerial photography and filmmaking accessible to everyone through its “Phantom,” “Mavic,” and “Mini” drone series. Beyond drones, DJI produces high-end handheld stabilizers (Ronin series), action cameras (Osmo Action), and educational robots (RoboMaster), catering to both hobbyists and professional filmmakers.
DJI Affiliate Program Overview
The DJI Affiliate Program allows partners to earn commissions by promoting DJI’s cutting-edge technology. It is a direct partnership program suitable for content creators in the tech, photography, and outdoor niches.
| Feature | Description |
| Industry | Consumer Electronics / Drones / Photography & Videography |
| Product Type | Drones (Mavic, Mini, Air), Handheld Gimbals (Osmo, Ronin), Action Cameras, Accessories |
| Affiliate Program Type | Direct In-House Program (primary) & Affiliate Networks (region-specific) |
DJI Affiliate Program Offers
DJI provides affiliates with standard marketing tools and a reasonable cookie window, though they have strict policies regarding brand representation and content alignment.[1]
| Feature | Description |
| Promotional Materials | Text links, standard banners, and product images. (Review units are occasionally available for top-tier partners). |
| Affiliate Cookie Duration | 30 Days |
| Accepted traffic source | Content websites, Tech blogs, YouTube channels, Social Media (Facebook, Instagram, TikTok), Forums. (PPC bidding on branded terms is strictly prohibited). |
| Accepted countries | Global (Program supports 46+ countries/regions including US, CA, EU, UK, AU, JP). |
| Explicit Content | Strictly Prohibited. Sites promoting violence, pornography, or illegal activities are banned. |
| Religious or political content | Restricted. Content that is sensitive, hateful, or politically controversial that could damage the brand’s reputation is prohibited. |
DJI Affiliate Commissions & Payments
The commission structure is tiered based on product types and performance. Note that the default payout method is often DJI Credit, with cash payouts reserved for higher-volume affiliates.
| Feature | Description |
| MLM | No (Single-tier affiliate structure). |
| Commission Rate | 2% – 5% standard. (Typically 2-3% on Drones, 5% on Handhelds/Accessories). Rates can rise to 8% for top performers. |
| Commission Structure | Cost Per Sale (CPS). |
| Payout Frequency | Approximately 15 to 30 days after the customer confirms receipt of the product (Net-15 to Net-30). |
| Payout Methods | DJI Credit (Default for low volume), Bank Transfer/PayPal (Available for approved “Cash Affiliates”). |
| Minimum Payout | $100 (for Cash withdrawals). No minimum for DJI Credit usage. |
Suitable Affiliates for DJI Affiliate
This program is highly specific to high-tech and creative content. It is best suited for:
- YouTubers: Tech reviewers, drone pilots, and filmmakers who can demonstrate the video quality of the products.
- Bloggers: Tech news, photography tutorials, travel bloggers, and outdoor adventure sites.
- Video Editors: Professionals who use and recommend gimbals and cameras for production.
- TikTokers / Influencers: Creators showcasing “cinematic” travel footage or action sports.
- KOC / KOL: Key Opinion Consumers and Leaders in the gadget and videography space.
- Livestreamers: Tech unboxing and gadget review streamers.
DJI Affiliate Software
DJI primarily uses a custom In-House Affiliate Management Software hosted at u.dji.com. This dashboard tracks clicks, sales, and DJI Credit accumulation.
- Note: In some specific regions (like North America or Europe), DJI has also utilized networks like Awin or ShareASale for specific campaigns, but the direct u.dji.com portal is the global standard.
3 Alternatives for DJI Affiliate Program
While DJI dominates the drone market, affiliates can also promote competitors or major retailers that sell DJI products (often with better terms).
1. Autel Robotics: A direct competitor to DJI in the drone space, offering high-quality camera drones (EVO series) with a competitive affiliate program.
2. Insta360: A leader in 360-degree and action cameras, often bought by the same audience as DJI products.
3. Amazon Associates: The world’s largest retailer. While commissions are lower, the conversion rate is high, and you can sell DJI products along with unlimited accessories.
| Comparison Factor | DJI Affiliate | Autel Robotics | Insta360 | Amazon Associates |
| Average Bill | High ($400 – $2,000+) | High ($800+) | Medium ($300 – $600) | Varies (Low to High) |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $100 (Cash) | $100 | ~$50 – $100 | $10 |
| Payment Frequency | Net-15 to Net-30 | Net-30 | Monthly | Net-60 |
| Commission | 2% – 5% | 4% – 8% | 5% | 3% – 4% (Electronics) |
| Conversion | High (Brand Dominance) | Medium | High (Niche Popularity) | Very High |
| Marketing Materials | Banners, Links | Banners, Links | Banners, Videos | SiteStripe (Links/Banners) |
