About Domino’s

Domino’s Pizza is the largest pizza company in the world based on global retail sales. Founded in 1960 in Michigan, USA, it has grown into a global powerhouse known for its “30-minute delivery” promise and technological innovation in food ordering (such as the Domino’s Tracker).

The brand operates a massive network of both company-owned and franchise-owned stores across more than 90 international markets. They primarily sell a wide variety of pizzas, pasta, chicken wings, oven-baked sandwiches, and desserts.

Domino’s Affiliate Program Overview

Domino’s does not run a single “global” affiliate program. Instead, it operates regionally through various affiliate networks (e.g., Awin for the UK, Cuelinks/Admitad for India & Asia, and FlexOffers/Lasso for the US). The details below aggregate these regional programs into a general overview.

Factor Description
Industry Food & Beverage / Quick Service Restaurant (QSR)
Product Type Physical Product (Pizza, Sides, Drinks, Desserts)
Affiliate Program Type CPA (Cost Per Action) / CPS (Cost Per Sale)

Domino’s Affiliate Program Offers

The program is designed to drive online orders. The “cookie duration” is notably short compared to other industries (like fashion or software) because food ordering is an impulsive, immediate decision.

Factor Description
Promotional Materials Standard banners, text links, and occasional region-specific coupon codes. Deep linking to specific menu deals is often available.
Affiliate Cookie Duration 30 minutes to 30 days (Varies significantly by region/network). <br>Note: Food programs often use “session-based” tracking.
Accepted Traffic Source Content sites (blogs), Social Media (YouTube/TikTok), Coupons & Deal sites, Cashback sites.
Accepted Countries Region-Specific. You must join the specific program for your country (e.g., Domino’s UK, Domino’s India, Domino’s US).
Explicit Content Not Accepted. Sites displaying violence, sexually explicit material, or illegal activities are banned.
Religious or Political Content Generally Restricted. Most major brands avoid placement on highly controversial political or religious sites to protect brand neutrality.

Domino’s Affiliate Commissions & Payments

Domino’s pays affiliates for generating valid sales. Note that they often distinguish between New Customers (higher rate) and Existing Customers (lower rate).

Factor Description
MLM No. This is a traditional affiliate program (not Multi-Level Marketing).
Commission Rate 1% – 4% (Percentage of sale) OR ~$0.50 (Flat fee per order)

Rates vary by country and by new vs. existing customer.
Commission Structure Performance-based. Higher rates may be awarded for new customers or higher order values.
Payout Frequency Monthly (Standard for networks like Awin, ShareASale, CJ).
Payout Methods Direct Deposit (ACH), Wire Transfer, PayPal, or Cheque (Depends on the affiliate network).
Minimum Payout $20 – $50, depending on the network (e.g., Awin ≈ $20, CJ ≈ $50).

Suitable Affiliates for Domino’s Affiliate

This program is best suited for creators who focus on food, lifestyle, budget/deals, and local living.

  • Bloggers: Food review blogs, “Mommy” blogs, and budget/finance blogs (sharing “Cheap Eats” or “Meal Deals”).
  • TikTokers: Creators doing “Mukbangs” (eating shows), food reviews, or sharing “hack” menu combinations.
  • KOC (Key Opinion Consumers): Everyday customers who share genuine reviews and coupon codes with friends and family.
  • KOL (Key Opinion Leaders): Food critics or lifestyle leaders who can drive massive traffic during lunch/dinner hours.
  • Influencers: Lifestyle influencers hosting pizza parties or movie nights.
  • YouTubers: Channels focused on food challenges, cheat days, or gaming (gamers are a huge demographic for pizza).
  • Video Editors: Less direct fit, unless running a channel about food commercials or editing for food influencers.
  • Livestreamers: Twitch/YouTube streamers who eat while gaming (often use pizza affiliate links in chat bots).

Domino’s Affiliate Software

Does this brand use affiliate management software or do they use in-house affiliate management software?

Domino’s uses Affiliate Networks (Third-Party Software) rather than in-house software.

  • UK/Europe: Mostly managed via Awin.
  • Asia (India/Indonesia): Managed via Admitad, Cuelinks, or Optimise.
  • USA: Often found on FlexOffers, Lasso, or via aggregators like Skimlinks.

They do not have a “dominos.com/affiliates” portal where you log in directly to their own system; you must go through these networks.

3 Alternatives for Domino’s Affiliate Program

Here is a comparison with three major competitors: Pizza Hut, Papa John’s, and DoorDash (representing the delivery app alternative).

Comparison Factor Domino’s Pizza Pizza Hut Papa John’s DoorDash
Average Bill (AOV) ~$25 – $35 ~$25 – $30 ~$30 – $40 (Premium positioning) ~$35+ (Includes fees/tips)
Entry Fees Free Free Free Free
Withdrawal Threshold ~$20 – $50 (Network dependent) ~$25 – $50 ~$50 ~$50
Payment Frequency Monthly Monthly Monthly Monthly
Commission 1% – 4% (or ~$0.50 flat) ~4% – 6% ~3% – 5% $5 – $20 flat fee (New customers only)
Conversion Rate High (Strong brand recall) Medium-High Medium High (Wide variety of food)
Marketing Materials Banners, Text Links, Coupons Banners, Frequent Limited Time Offers Banners, “Better Ingredients” Creative Banners, App Install Links