About doTERRA
doTERRA is a global wellness and essential oil company founded in 2008. The name comes from Latin, meaning “Gift of the Earth.” They are best known for their Certified Pure Tested Grade™ (CPTG) essential oils, which they market as being among the purest and most potent in the world.
Unlike typical retail brands, doTERRA operates primarily through a Multi-Level Marketing (MLM) model, relying on a vast network of “Wellness Advocates” to sell products and recruit others. Beyond essential oils, their product line includes supplements, personal care items, and non-toxic cleaning solutions.
doTERRA Affiliate Program Overview
doTERRA traditionally operates as an MLM, but they have introduced a Beta Affiliate Program designed for influencers and content creators who want to earn commissions solely on sales without building a team.
| Factor | Information |
| Industry | Wellness, Essential Oils, Personal Care |
| Product Type | Essential oils, diffusers, supplements, skincare, cleaning products |
| Affiliate Program Type | Hybrid: Primarily Network Marketing (MLM), but recently added a “Retail-Only” Affiliate tier (Beta) |
doTERRA Affiliate Program Offers
The “Affiliate” route (distinct from the “Wellness Advocate” route) focuses on direct selling to customers via referral links.
| Factor | Information |
| Promotional Materials | Product images, “Link Generator” for custom product deep links, educational resources. |
| Affiliate Cookie Duration | 60 Days (If a customer purchases within 60 days of clicking your link, you earn commission). |
| Accepted Traffic Sources | Social Media (Instagram, TikTok, YouTube), Blogs, Personal Websites, Email Lists. (Paid search usually restricted). |
| Accepted Countries | Global (Operates in 100+ countries, but affiliate terms may vary by market). |
| Explicit Content | Not Accepted. The brand maintains a family-friendly image. |
| Religious or Political Content | Generally restricted if it implies company endorsement; neutral content preferred. |
doTERRA Affiliate Commissions & Payments
The commission structure depends on how you join. The Beta Affiliate program is simple, while the Wellness Advocate path is complex.
| Factor | Information |
| MLM | Yes. (Even as an Affiliate, you are part of an MLM ecosystem, though the Affiliate tier removes recruitment requirements). |
| Commission Rate | 20% – 25%
Beta Affiliates: Flat 20% on customer purchases. Wellness Advocates: 25% profit on retail sales. |
| Commission Structure | Affiliates: Flat rate on personal sales.
Advocates: Unilevel + Fast Start Bonuses + Team Volume. |
| Payout Frequency | Weekly (Fast Start bonuses) or Monthly (Unilevel/Standard commissions). |
| Payout Methods | Direct Deposit, Check, or Account Credit (AR Balance). |
| Minimum Payout | Typically $20 – $25 for checks/deposits; no minimum for account credit. |
Suitable Affiliates for doTERRA
Because doTERRA products are high-end and require education to sell effectively, this program is best suited for:
- KOLs (Key Opinion Leaders) & KOCs (Key Opinion Consumers): Experts in natural health who can explain why these oils are worth the premium price.
- Influencers (Wellness & Lifestyle): Creators who show “day in the life” routines using non-toxic products.
- Bloggers: Specifically in niches like Holistic Health, DIY Skincare, Yoga, and Mom/Parenting.
- YouTubers: Creators doing “Safe Product Swaps” or “Natural Medicine Cabinet” tours.
- Livestreamers: Great for demonstrating diffusers or explaining oil usage in real-time.
doTERRA Affiliate Software
In-House Software.
doTERRA does not use a public affiliate network like ShareASale or Impact for its main program. They use their own proprietary system (back office) where members log in to generate links, view downlines/customers, and track earnings.
3 Alternatives for doTERRA Affiliate Program
If you prefer to avoid the MLM structure or want higher conversions with lower-priced products, here are the top 3 alternatives.
| Comparison Factor | Plant Therapy | Rocky Mountain Oils | Young Living |
| Description | Leading non-MLM brand known for affordability and “KidSafe” lines. | Direct-to-consumer brand with high purity standards and no MLM markup. | doTERRA’s main MLM competitor; very similar product range and model. |
| Average Bill (AOV) | ~$40 – $60 | ~$60 – $80 | ~$100+ (High AOV due to premium pricing) |
| Entry Fees | Free (Standard Affiliate) | Free (Standard Affiliate) | ~$30 – $100+ (Purchase of Starter Kit often required) |
| Withdrawal Threshold | ~$25 | ~$50 | Varies (Often no min for credit) |
| Payment Frequency | Monthly | Monthly | Monthly |
| Commission | 7.5% Base | 9% – 16% (Tiered) | ~24% (On retail sales only) |
| Conversion | High (Cheaper prices = easier impulse buys) | Medium-High | Low (High prices require strong sales pitch) |
| Marketing Materials | Excellent (Banners, text links via ShareASale/Partnerize) | Excellent (Banners, seasonal promos via ShareASale/Awin) | Good (But mostly geared toward recruitment) |
