About doTERRA

doTERRA is a global wellness and essential oil company founded in 2008. The name comes from Latin, meaning “Gift of the Earth.” They are best known for their Certified Pure Tested Grade™ (CPTG) essential oils, which they market as being among the purest and most potent in the world.

Unlike typical retail brands, doTERRA operates primarily through a Multi-Level Marketing (MLM) model, relying on a vast network of “Wellness Advocates” to sell products and recruit others. Beyond essential oils, their product line includes supplements, personal care items, and non-toxic cleaning solutions.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

doTERRA Affiliate Program Overview

doTERRA traditionally operates as an MLM, but they have introduced a Beta Affiliate Program designed for influencers and content creators who want to earn commissions solely on sales without building a team.

Factor Information
Industry Wellness, Essential Oils, Personal Care
Product Type Essential oils, diffusers, supplements, skincare, cleaning products
Affiliate Program Type Hybrid: Primarily Network Marketing (MLM), but recently added a “Retail-Only” Affiliate tier (Beta)

doTERRA Affiliate Program Offers

The “Affiliate” route (distinct from the “Wellness Advocate” route) focuses on direct selling to customers via referral links.

Factor Information
Promotional Materials Product images, “Link Generator” for custom product deep links, educational resources.
Affiliate Cookie Duration 60 Days (If a customer purchases within 60 days of clicking your link, you earn commission).
Accepted Traffic Sources Social Media (Instagram, TikTok, YouTube), Blogs, Personal Websites, Email Lists. (Paid search usually restricted).
Accepted Countries Global (Operates in 100+ countries, but affiliate terms may vary by market).
Explicit Content Not Accepted. The brand maintains a family-friendly image.
Religious or Political Content Generally restricted if it implies company endorsement; neutral content preferred.

doTERRA Affiliate Commissions & Payments

The commission structure depends on how you join. The Beta Affiliate program is simple, while the Wellness Advocate path is complex.

Factor Information
MLM Yes. (Even as an Affiliate, you are part of an MLM ecosystem, though the Affiliate tier removes recruitment requirements).
Commission Rate 20% – 25%

Beta Affiliates: Flat 20% on customer purchases.

Wellness Advocates: 25% profit on retail sales.
Commission Structure Affiliates: Flat rate on personal sales.

Advocates: Unilevel + Fast Start Bonuses + Team Volume.
Payout Frequency Weekly (Fast Start bonuses) or Monthly (Unilevel/Standard commissions).
Payout Methods Direct Deposit, Check, or Account Credit (AR Balance).
Minimum Payout Typically $20 – $25 for checks/deposits; no minimum for account credit.

Suitable Affiliates for doTERRA

Because doTERRA products are high-end and require education to sell effectively, this program is best suited for:

  • KOLs (Key Opinion Leaders) & KOCs (Key Opinion Consumers): Experts in natural health who can explain why these oils are worth the premium price.
  • Influencers (Wellness & Lifestyle): Creators who show “day in the life” routines using non-toxic products.
  • Bloggers: Specifically in niches like Holistic Health, DIY Skincare, Yoga, and Mom/Parenting.
  • YouTubers: Creators doing “Safe Product Swaps” or “Natural Medicine Cabinet” tours.
  • Livestreamers: Great for demonstrating diffusers or explaining oil usage in real-time.

doTERRA Affiliate Software

In-House Software.
doTERRA does not use a public affiliate network like ShareASale or Impact for its main program. They use their own proprietary system (back office) where members log in to generate links, view downlines/customers, and track earnings.

3 Alternatives for doTERRA Affiliate Program

If you prefer to avoid the MLM structure or want higher conversions with lower-priced products, here are the top 3 alternatives.

Comparison Factor Plant Therapy Rocky Mountain Oils Young Living
Description Leading non-MLM brand known for affordability and “KidSafe” lines. Direct-to-consumer brand with high purity standards and no MLM markup. doTERRA’s main MLM competitor; very similar product range and model.
Average Bill (AOV) ~$40 – $60 ~$60 – $80 ~$100+ (High AOV due to premium pricing)
Entry Fees Free (Standard Affiliate) Free (Standard Affiliate) ~$30 – $100+ (Purchase of Starter Kit often required)
Withdrawal Threshold ~$25 ~$50 Varies (Often no min for credit)
Payment Frequency Monthly Monthly Monthly
Commission 7.5% Base 9% – 16% (Tiered) ~24% (On retail sales only)
Conversion High (Cheaper prices = easier impulse buys) Medium-High Low (High prices require strong sales pitch)
Marketing Materials Excellent (Banners, text links via ShareASale/Partnerize) Excellent (Banners, seasonal promos via ShareASale/Awin) Good (But mostly geared toward recruitment)