About DraftKings
DraftKings is a leading digital sports entertainment and gaming company famously known for pioneering Daily Fantasy Sports (DFS). Founded in 2012 and headquartered in Boston, it has grown into a giant in the online gambling industry, operating one of the most popular mobile sportsbooks and online casino platforms in the United States. The brand is synonymous with American sports culture, offering users the ability to bet on major leagues (NFL, NBA, MLB, NHL) and play real-money casino games in regulated states.
DraftKings Affiliate Program Overview
DraftKings’ affiliate program allows partners to monetize their traffic by referring users to their Sportsbook, Casino, and Daily Fantasy Sports products.
| Feature | Details |
| Industry | Online Gambling / Sports Betting / Fantasy Sports |
| Product Type | Digital Service (Mobile App & Website for Betting/Gaming) |
| Affiliate Program Type | CPA (Cost Per Acquisition), Revenue Share, Hybrid |
DraftKings Affiliate Program Offers
The program provides partners with high-converting marketing assets but maintains strict compliance standards due to the regulated nature of the gambling industry.
| Feature | Details |
| Promotional Materials | High-quality banners, text links, dedicated landing pages, and deep-linking capabilities to specific sporting events. |
| Affiliate Cookie Duration | 30 Days (Standard for the industry, though sometimes session-based depending on the specific offer link). |
| Accepted Traffic Sources | Websites, Blogs, Social Media (YouTube, Twitter/X, Instagram), Email Newsletters. (All sources must be compliant with state regulations). |
| Accepted Countries | Primarily USA (Specific regulated states only, e.g., NY, NJ, PA, IL, AZ) and Canada (Ontario). Also operates in select European markets like the UK. |
| Explicit Content | Prohibited. Traffic from adult/pornographic sites is strictly forbidden. |
| Religious or Political Content | Restricted. Content must be suitable for a general audience; association with controversial political or religious content is generally not permitted to protect brand safety. |
DraftKings Affiliate Commissions & Payments
DraftKings offers a flexible commission structure that can be lucrative for affiliates who drive high-value players.
| Feature | Details |
| MLM | No. This is a direct affiliate program, not a Multi-Level Marketing scheme. |
| Commission Rate | Revenue Share: 25% – 40% of Net Gaming Revenue (NGR).<br>CPA: $40 – $600+ (varies heavily by product: DFS is lower, Casino/Sportsbook is higher). |
| Commission Structure | Tiered Revenue Share (standard) or CPA (available upon negotiation). Rates often start at 25% and increase based on the volume of referrals. |
| Payout Frequency | Monthly (Net-30 terms). Commissions earned in January are typically paid in late February. |
| Payout Methods | Check, Wire Transfer, PayPal. |
| Minimum Payout | $75 |
Suitable Affiliates for DraftKings Affiliate
This program is best suited for creators who have an audience interested in sports, analytics, or high-risk/high-reward entertainment.
- Bloggers: Writers running sports news sites, fantasy sports strategy blogs, or betting tip websites.
- YouTubers: Channels dedicated to match previews, player stats analysis, or “picks and parlays” videos.
- Influencers: Personalities in the “lifestyle” or “sports fan” niche who can integrate betting culture into their content responsibly.
- TikTokers: Creators making short-form content about game highlights, big wins, or betting humor (must be age-gated/compliant).
- KOL (Key Opinion Leaders): Professional handicappers or former athletes who offer expert advice on game outcomes.
- Livestreamers: Twitch or Kick streamers watching live sports with their audience or playing slots/casino games (in legal jurisdictions).
- Video Editors: Creators of sports highlight reels or “top moments” compilations who can place affiliate links in descriptions.
- KOC (Key Opinion Consumers): Avid bettors who share their own betting slips, wins, and losses to build community trust.
DraftKings Affiliate Software
DraftKings uses Income Access to manage its affiliate program. Income Access is the industry-standard third-party software for the iGaming sector, providing robust tracking, reporting on player activity (deposits, bets, retention), and creative asset hosting.
3 Alternatives for DraftKings Affiliate Program
Here is a comparison of DraftKings against its three biggest competitors: FanDuel, BetMGM, and Bet365.
| Comparison Factors | DraftKings | FanDuel | BetMGM | Bet365 |
| Average Bill (Player Value) | ~$100 / mo (ARPU) | High (~$135 / mo) | High (Growing fast) | Medium-High (Mass market) |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $75 | $50 | $50 | ~$50 – $100 (varies by currency) |
| Payment Frequency | Monthly (Net-30) | Monthly (Net-15) | Monthly (Net-15) | Monthly |
| Commission | 25% – 40% RevShare | 35% RevShare (for first 2 years) | CPA $50+ or RevShare (Negotiable) | 30% Flat RevShare |
| Conversion | Very High (Strong brand recognition) | Very High (Top US market share) | High (Strong casino cross-sell) | High (Global trust) |
| Marketing Materials | Banners, Landing Pages, Deep links | Banners, Live Odds Banners | Banners, Exclusive Bonus Codes | Banners, Text Links, Live Odds |
