About Drizly

Drizly was North America’s largest online alcohol marketplace and the leading on-demand alcohol delivery service. Founded in 2012, it did not hold its own inventory but rather partnered with thousands of local retailers to facilitate the delivery of beer, wine, and spirits to customers’ doorsteps in under 60 minutes.

It was often referred to as the “Amazon for liquor.” In 2021, Uber acquired Drizly for $1.1 billion, and in 2024, Uber dissolved the independent brand to consolidate alcohol delivery under the Uber Eats platform.

Drizly Affiliate Program Overview

The Drizly affiliate program allowed publishers to earn commissions by referring new customers to order alcohol delivery. It was popular among lifestyle and food bloggers due to the high demand for convenience in the alcohol sector.

Feature Description
Industry Food & Beverage / Alcohol Delivery
Product Type Beer, Wine, Spirits, Mixers, Party Supplies
Affiliate Program Type CPA (Cost Per Action) / CPS (Cost Per Sale)

Drizly Affiliate Program Offers

Drizly’s program was known for relatively short cookie durations but high conversion rates due to the “on-demand” nature of the service (people usually order alcohol when they want it immediately).

Feature Information
Promotional Materials Banners, Text Links, Deep Linking, Product Feed
Affiliate Cookie Duration 10 – 30 Days (Varied by network/offer)
Accepted Traffic Source Blogs, Social Media, Email Marketing, Coupon Sites
Accepted Countries USA and Canada (Specific states/provinces only)
Explicit Content Not Allowed
Religious/Political Content generally restricted if offensive

Drizly Affiliate Commissions & Payments

Drizly typically paid a flat percentage on the sale value. As it was a low-margin business (acting as a middleman), commission rates were generally lower than direct-to-consumer wine clubs.

Feature Information
MLM No
Commission Rate ~3% on active orders (Rates varied up to 15% for special campaigns)
Commission Structure Percentage of Sale (sometimes flat bounty for new users)
Payout Frequency Monthly (Net 30 or Net 60 days)
Payout Methods Direct Deposit, Check, PayPal (via network)
Minimum Payout $50 (Standard network threshold)

Suitable Affiliates for Drizly (and its Alternatives)

This program was best suited for creators in the lifestyle, entertainment, and food niches.

  • Bloggers: Food & Drink recipe blogs, Party planning guides, “Best of” lists for local delivery.
  • TikTokers: Party hosting tips, “Day in the life” vlogs, Cocktail recipe creators.
  • KOC (Key Opinion Consumers): Everyday users reviewing the speed and ease of delivery.
  • KOL (Key Opinion Leaders): Mixologists or Sommeliers recommending specific bottles available on the app.
  • Influencers: Lifestyle influencers hosting events or gatherings.
  • YouTubers: Tech reviewers (app reviews) or Cooking channels (pairing drinks with food).
  • Video Editors: Creating compilation ads or social media shorts featuring the app.
  • Livestreamers: Casual chatting streams involving social drinking or party prep.

Drizly Affiliate Software

Drizly utilized third-party affiliate networks rather than in-house software.

  • Networks used: Impact Radius (Impact), Sovrn, and sometimes CJ Affiliate.
  • Note: Since the merger, the program is now effectively part of the 

3 Alternatives for Drizly Affiliate Program

Since Drizly is closed, you should look into these active competitors. Saucey and Minibar Delivery are direct equivalents (on-demand delivery), while WineExpress focuses on shipping fine wines (higher average bill).

Comparison Factor Saucey Minibar Delivery WineExpress
Description On-demand alcohol delivery (30-min). Marketplace connecting users to local liquor stores. Exclusive partner of Wine Enthusiast, shipping boutique wines.
Average Bill (AOV) ~$70 – $100 ~$80 – $120 ~$160
Entry Fees Free Free Free
Withdrawal Threshold $50 $50 $50
Payment Frequency Monthly (Net 60) Monthly (Net 60) Monthly (Net 30)
Commission 4% – 10% Varies (often flat fee/bounty) 6%
Conversion Rate High (~10-12%) Medium (~3-5%) Medium (~2-4%)
Marketing Materials Banners, Links Banners, Text Links Product Feed, Banners, Creatives