About Ecwid
Ecwid (short for “E-commerce Widget”) is a cloud-based e-commerce platform that allows small businesses and individuals to create professional online stores. Unlike standalone store builders like Shopify, Ecwid is designed to be embedded into existing websites (such as WordPress, Wix, or Weebly), social media pages (Facebook, Instagram), and mobile apps.
Acquired by Lightspeed in 2021, it is best known for its “freemium” model and ease of use, making it a top choice for beginners who want to add selling capabilities to their current digital presence without starting from scratch.
Ecwid Affiliate Program Overview
The Ecwid Affiliate Program is designed for content creators, agencies, and digital marketers who want to earn passive income by recommending Ecwid’s e-commerce solution.
| Factor | Description |
| Industry | SaaS / E-commerce Software |
| Product Type | Online Store Builder & E-commerce Plugin |
| Affiliate Program Type | SaaS Partner / Referral Program |
Ecwid Affiliate Program Offers
Ecwid provides a competitive offer with a focus on long-term passive income through recurring commissions, rather than just one-time bounties.
| Factor | Description |
| Promotional Materials | Ready-made banners, text links, localized creatives, and a dedicated partner dashboard for tracking. |
| Affiliate Cookie Duration | Lifetime (No expiration). Once a user clicks your link, they are attributed to you indefinitely until they sign up. |
| Accepted Traffic Sources | Blogs, Social Media, YouTube, Email Marketing, Webinars, Agency/Client referrals. |
| Accepted Countries | Global (Ecwid supports over 175 countries and 50+ languages). |
| Explicit Content | Not Accepted. Sites promoting violence, discrimination, or illegal activities are strictly prohibited. |
| Religious or Political Content | Generally restricted if the content is deemed offensive or controversial; neutral content is usually acceptable. |
Ecwid Affiliate Commissions & Payments
The program is highly attractive due to its recurring commission model, meaning you get paid as long as your referral stays a paying customer.
| Factor | Description |
| MLM (Multi-Level Marketing) | No. It is a single-tier affiliate program. |
| Commission Rate | 20% Lifetime Recurring Commission. |
| Commission Structure | You earn 20% of the subscription fee for every active paid merchant you refer, forever. |
| Payout Frequency | Monthly. Commissions are processed on the 10th business day of each month. |
| Payout Methods | PayPal is the primary method. Wire transfer may be available for high-volume partners upon request. |
| Minimum Payout | $100. You must earn at least $100 in commissions before a payout is triggered; otherwise, the balance rolls over. |
Suitable Affiliates for Ecwid Affiliate
The Ecwid program is best suited for creators who educate audiences on “how to start a business” or “how to sell online.”
- Bloggers: Tech reviewers, small business advisors, and “make money online” niche bloggers who can write in-depth reviews or tutorials (e.g., “How to add a store to WordPress”).
- YouTubers: Creators who make tutorials on web design, dropshipping, or side hustles. Video walkthroughs of the Ecwid dashboard convert very well.
- Influencers (Instagram/TikTok): Entrepreneurship influencers can promote Ecwid’s “Link in Bio” store features or social selling tools.
- KOC / KOL: Key Opinion Leaders in the e-commerce and digital marketing space who can vouch for the tool’s ease of use.
- Web Designers/Developers: Agencies who build sites for clients on platforms like WordPress or Wix and need a simple e-commerce plugin to add on top.
- Livestreamers: Hosts who teach live workshops on setting up digital shops.
Ecwid Affiliate Software
While many brands use public networks (like Impact or ShareASale), Ecwid manages its partners through its own proprietary Ecwid Control Panel. This dashboard gives you direct access to your unique referral links, statistical reports on clicks and registrations, and payout history.
(Note: For merchants using Ecwid to build their OWN affiliate programs, Ecwid integrates with apps like Post Affiliate Pro, but Ecwid’s own partner program is internal).
3 Alternatives for Ecwid Affiliate Program
Below is a comparison of Ecwid against three major competitors: Shopify, Wix, and BigCommerce.
Comparison Overview:
- Shopify is the market leader with high one-time bounties but no recurring income.
- Wix pays a flat fee per sale but has a very high minimum payout threshold.
- BigCommerce pays a high bounty based on the first month’s plan value.
| Factor | Ecwid | Shopify | Wix | BigCommerce |
| Commission | 20% Recurring (Lifetime) | Fixed Bounty (typically $150 or 200% of 1st month) | $100 per Premium Sale | 200% of first month’s payment |
| Cookie Duration | Lifetime / No expiry | 30 Days | 30 Days | 90 Days |
| Average Bill (Product Cost) | Low ($19 – $99/mo) | Medium ($29 – $299/mo) | Low ($16 – $59/mo) | Medium ($39 – $399/mo) |
| Entry Fees | Free to join | Free to join | Free to join | Free to join |
| Withdrawal Threshold | $100 | Low ($10 via Impact) | High ($300) | Low ($0 – Direct Deposit) |
| Payment Frequency | Monthly (Net 30) | Bi-Weekly or Monthly | Monthly (Net 45) | Monthly |
| Conversion | High (Freemium model attracts many signups) | High (Strong brand recognition) | High (Mass market appeal) | Medium (Focuses on larger businesses) |
| Marketing Materials | Banners, Links, Dashboard | Deep linking, Banners, localized assets | Banners, Landing Pages | Banners, Emails, Webinars |
