About Elegant Themes
Elegant Themes is one of the most recognized and respected brands in the WordPress ecosystem. Founded in 2008 by Nick Roach, it has grown from a college apartment operation into a global leader in web design software.
The company is best known for Divi, its flagship visual page builder and WordPress theme, which powers millions of websites worldwide. Elegant Themes focuses on a community-centric approach, offering an “all-in-one” membership model that gives customers access to all their themes (Divi, Extra) and plugins (Bloom, Monarch) for a single yearly or lifetime price.
Elegant Themes Affiliate Program Overview
Elegant Themes runs a high-paying, in-house affiliate program known for its simplicity and high conversion rates due to the popularity of the Divi theme.
| Feature | Description |
| Industry | WordPress, Web Design, Software & Technology |
| Product Type | Digital Memberships (Yearly & Lifetime), Cloud Services, Marketplace Assets |
| Affiliate Program Type | In-House (Proprietary) |
Elegant Themes Affiliate Program Offers
The program is designed to be very attractive to marketers by offering recurring revenue and a high acceptance rate for traffic sources.
| Feature | Details |
| Promotional Materials | High-quality banners, text links, custom landing pages, and co-branded assets. |
| Affiliate Cookie Duration | 30 Days (referrals must purchase within 30 days of clicking). |
| Accepted Traffic Sources | Content marketing (blogs, SEO), Social Media, YouTube, Email newsletters.
(Forbidden: Coupon sites, bidding on branded keywords like “Divi” or “Elegant Themes”, spam/automatic traffic). |
| Accepted Countries | Worldwide (Global acceptance). |
| Explicit Content | Strictly Prohibited (Sites promoting violence, sexually explicit material, or illegal activities are banned). |
| Religious or Political Content | Allowed (Provided it does not violate hate speech policies; the marketplace even sells political theme templates). |
Elegant Themes Affiliate Commissions & Payments
This program is famous for its generous 50% commission rate, which is significantly higher than the industry standard for software (usually 20-30%).
| Feature | Details |
| MLM (Multi-Level Marketing) | No (Single-tier affiliate program). |
| Commission Rate | • 50% on Memberships (Yearly & Lifetime)<br>• 50% on Divi Cloud<br>• 15% on Divi Marketplace products |
| Commission Structure | Recurring. You earn 50% on the initial sale AND 50% on yearly renewals for as long as the customer stays subscribed. |
| Payout Frequency | Monthly (Paid automatically the first week of every month). |
| Payout Methods | PayPal only. |
| Minimum Payout | $200 (Commissions accumulate until this threshold is met). |
Suitable Affiliates for Elegant Themes
The Elegant Themes program is versatile but performs best for creators who educate their audience on web design, business, or marketing.
- Bloggers: Tech, marketing, and web design bloggers who write tutorials (e.g., “How to build a website with Divi”).
- YouTubers: Creators making WordPress tutorials, theme reviews, or “Speed Build” challenges.
- Video Editors: Professionals who can demonstrate the visual design capabilities of Divi.
- Influencers: Digital nomads and entrepreneur influencers recommending tools to launch online businesses.
- KOL (Key Opinion Leaders): WordPress developers and agency owners who have authority in the tech space.
- KOC (Key Opinion Consumers): Everyday users who share their personal success stories building sites with Divi.
- Livestreamers: Twitch or YouTube streamers who build websites live for their audience.
Elegant Themes Affiliate Software
They do not use a third-party network like Impact, ShareASale, or CJ. They use In-House Affiliate Management Software. This means you log in directly to the Elegant Themes website to track your clicks, sales, and payouts. Their dashboard is custom-built, user-friendly, and provides real-time data.
3 Alternatives for Elegant Themes Affiliate Program
If you are looking for alternatives to promote alongside or instead of Elegant Themes, these three competitors offer strong affiliate programs with different strengths.
- Elementor: The biggest direct competitor to Divi. Their program is massive and managed via third-party software (Impact/PartnerStack). It is great for affiliates whose audience prefers a free-to-start plugin model.
- Astra (Brainstorm Force): A lightweight theme often used with page builders. Their program is known for high conversion rates because the core product is free, but the “Pro” upgrade is a popular upsell.
- ThemeIsle: Known for themes like Hestia and Neve. They offer a very high commission rate (55%) and a longer cookie duration than most competitors.
Comparison Table
| Comparison Factor | Elegant Themes | Elementor | Astra (Brainstorm Force) | ThemeIsle |
| Commission Rate | 50% (Recurring) | 50% (Non-recurring usually) | 30% | 55% |
| Average Bill (Product Cost) | ~$89/year or $249 One-time | ~$59 – $399/year | ~$47 – $227/year | ~$89 – $299/year |
| Entry Fees (To Join) | Free | Free | Free | Free |
| Affiliate Cookie | 30 Days | 30 Days | 60 Days | 90 Days |
| Withdrawal Threshold | $200 | $200 | ~$210 | $50 – $100 |
| Payment Frequency | Monthly | Monthly (Net 30) | Monthly (Net 15-30) | Monthly |
| Conversion Rate | High (Strong Brand Loyalty) | High (Freemium Model) | High (Lightweight/Speed Focus) | Moderate |
| Marketing Materials | Excellent (Banners, Landing Pages) | Excellent (Deep asset library) | Good (Standard Banners) | Good (Standard Banners) |
