About Embrace Pet Insurance

Embrace Pet Insurance is a leading United States-based pet insurance provider established in 2003. Known for its comprehensive coverage for dogs and cats, Embrace stands out in the industry for its “Diminishing Deductible” feature (where your deductible drops by $50 for every year you don’t file a claim) and its commitment to social good—donating $2 from every policy fee to pet charities.

They offer accident and illness protection, covering breed-specific conditions, chronic illnesses, and even alternative therapies, making them a favorite among pet owners looking for extensive financial protection for their furry family members.

Embrace Pet Insurance Affiliate Program Overview

The Embrace affiliate program allows content creators to monetize their traffic by referring pet owners who are interested in insurance quotes or policies.

Feature Details
Industry Pet Care / Insurance
Product Type Service (Pet Health Insurance Policies)
Affiliate Program Type CPL (Cost Per Lead) & CPA (Cost Per Action/Sale)

Embrace Pet Insurance Affiliate Program Offers

Embrace provides affiliates with standard marketing assets and clear guidelines on traffic and content.

Feature Details
Promotional Materials Banners, text links, dedicated tracking links, social media creatives.
Affiliate Cookie Duration 30 to 60 days (Varies by network, typically 30 days on Impact).
Accepted Traffic Sources Blogs, pet niche websites, email lists, social media (YouTube, TikTok, Instagram).
Accepted Countries Global Affiliates accepted, but traffic must be US-based (as policies are for US pets).
Explicit Content Strictly Prohibited. Sites displaying sexual or adult content are not accepted.
Religious or Political Content Prohibited. Content must be neutral and safe for a general brand audience.

Embrace Pet Insurance Affiliate Commissions & Payments

The program usually operates on a flat-fee basis, paying for qualified leads (quotes generated) or completed sales (policies purchased).

Feature Details
MLM No. This is a direct affiliate marketing program, not Multi-Level Marketing.
Commission Rate Typically 36 per sale (policy purchase).
Commission Structure Flat Fee (Fixed amount per action).[2][7][8]
Payout Frequency Monthly.
Payout Methods Direct Transfer (ACH), BACS, PayPal (via Impact network).
Minimum Payout $10 (Standard on Impact network).[2]

Suitable Affiliates for Embrace Pet Insurance

This program is ideal for creators who have an audience of pet owners or those interested in financial planning for families.[1]

  • Bloggers: Specifically those in the Pet Care, Dog/Cat Breed specific, or Personal Finance niches.[9]
  • TikTokers: Creators who share “Pet Life,” “Dog Mom/Dad,” or veterinary advice content.
  • KOC (Key Opinion Consumers): Everyday pet owners sharing reviews of their pet’s healthcare journey.
  • KOL (Key Opinion Leaders): Veterinarians, dog trainers, or pet industry experts with a strong following.
  • Influencers: Lifestyle influencers who frequently feature their pets.
  • YouTubers: Channels focused on pet training, funny pet compilations, or breed reviews.
  • Video Editors: Creators of viral pet content compilations.
  • Livestreamers: Streamers who have pets visible on camera or discuss pet care during streams.

Embrace Pet Insurance Affiliate Software

Embrace Pet Insurance primarily manages its affiliate program through Impact Radius (Impact), a third-party affiliate network. This ensures reliable tracking, transparent reporting, and timely automated payments.

3 Alternatives for Embrace Pet Insurance Affiliate Program

Below is a comparison of Embrace with three other major competitors in the pet insurance space: LemonadeTrupanion, and Fetch by The Dodo.

Comparison Factor Embrace Pet Insurance Lemonade Pet Trupanion Fetch by The Dodo
Average Bill (Policy Cost) ~$30 – $50 / month ~$25 – $45 / month (Known for lower premiums) ~$50 – $70 / month (Premium pricing) ~$35 – $50 / month
Entry Fees Free Free Free Free
Withdrawal Threshold $10 $10 – $50 (Network dependent) $10 $50
Payment Frequency Monthly Monthly Monthly Monthly
Commission ~$5 per Lead / $36 Sale ~$25.50 per Sale ~$25 per Sale / $1 per Lead ~$25 per Lead/Sale
Conversion Moderate (Quality focused) High (Tech-driven, fast quotes) Moderate (Higher price point) Good (Brand recognition)
Marketing Materials Banners, Text Links High-quality creatives, App-focused Banners, Text Links Banners, Text Links