About Enterprise
Enterprise Rent-A-Car is an internationally recognized brand and a subsidiary of Enterprise Holdings, which also owns National Car Rental and Alamo Rent A Car. Founded in 1957, it has grown from a small fleet of seven cars to a massive global network with over 7,200 locations in more than 30 countries.
The brand is best known for its exceptional customer service, convenient neighborhood locations (often offering “We’ll Pick You Up” service), and a wide selection of vehicles ranging from economy cars to luxury SUVs and trucks. For affiliates, this brand offers high trust and conversion potential due to its household name status.
Enterprise Affiliate Program Overview
The Enterprise affiliate program allows partners to earn money by driving traffic to the Enterprise website for vehicle bookings.
| Feature | Details |
| Industry | Travel & Transportation / Car Rental |
| Product Type | Service (Car, Truck, and Van Rentals) |
| Affiliate Program Type | CPS (Cost Per Sale) / CPA (Cost Per Action) |
Enterprise Affiliate Program Offers
Enterprise stands out in the industry for its exceptionally long cookie duration, giving affiliates a higher chance of earning commissions on delayed bookings.
| Feature | Details |
| Promotional Materials | Banners, Text Links, Logos, Search Boxes, Deep Links |
| Affiliate Cookie Duration | 180 Days (Industry Leading) |
| Accepted Traffic Sources | Websites, Blogs, Social Media, Email Marketing (No bidding on brand keywords) |
| Accepted Countries | Global (Primary focus: USA, Canada, UK, Ireland, France, Germany, Spain) |
| Explicit Content | Strictly Prohibited (Sites with adult/sexual content are rejected) |
| Religious or Political Content | Prohibited (Content that promotes violence, discrimination, or controversial political views is not allowed) |
Enterprise Affiliate Commissions & Payments
While the commission percentage is lower than some aggregators, the high booking value and brand trust help balance the earnings.
| Feature | Details |
| MLM | No (Single-tier affiliate program) |
| Commission Rate | 1% – 2.5% per completed rental |
| Commission Structure | Flat percentage of the rental amount (excluding taxes and fees) |
| Payout Frequency | Monthly (Net 20 or Net 30 terms usually apply) |
| Payout Methods | Direct Deposit (EFT), Check, PayPal (via Impact) |
| Minimum Payout | $10 (May vary slightly by currency/region) |
Suitable Affiliates for Enterprise Affiliate
This program is best suited for content creators in the travel, lifestyle, and automotive niches who can leverage the brand’s reputation for reliable local and airport transport.
- Bloggers: Travel bloggers (road trips, city guides), Lifestyle bloggers (weekend getaways), and Finance bloggers (saving money on travel).
- TikTokers: Creators sharing travel hacks, road trip vlogs, or “day in the life” content requiring vehicle rentals.
- KOC (Key Opinion Consumers): Everyday travelers reviewing their rental experience or sharing discount tips.
- KOL (Key Opinion Leaders): Travel experts recommending reliable transport logistics for business or leisure.
- Influencers: Instagram/Facebook personalities promoting domestic tourism or staycations.
- YouTubers: Vlogs about travel logistics, car reviews, or moving tips (promoting Enterprise Truck Rental).
- Video Editors: Can create compilations of “Top Travel Tips” including rental advice.
- Livestreamers: Q&A sessions about travel planning where transportation questions arise.
Enterprise Affiliate Software
Enterprise does not use in-house proprietary software for tracking. Instead, they manage their affiliate program through Impact (formerly Impact Radius). This is beneficial for affiliates because Impact provides a user-friendly dashboard, reliable third-party tracking, detailed reporting, and timely automated payments.
3 Alternatives for Enterprise Affiliate Program
Below is a comparison of Enterprise with three major competitors: Discover Cars (an aggregator known for high payouts), Rentalcars.com (popular booking platform), and Avis (direct competitor).
| Comparison Factor | Enterprise | Discover Cars | Rentalcars.com | Avis |
| Average Bill | High ($200 – $400+) | Varies ($150 – $300) | Varies ($150 – $300) | High ($200 – $400+) |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | Low ($10) | High ($200) | Medium ($50) | Medium ($50) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 1% – 2.5% | ~70% of Profit (approx. 15-30/booking) | 6% | Up to 4% |
| Conversion | High (Trusted Brand) | High (Price Comparison) | High (Aggregator) | Medium/High |
| Marketing Materials | Banners, Links | Banners, Widgets, Landing Pages | Banners, Search Box Widgets | Banners, Links |
| Cookie Duration | 180 Days | 365 Days | 30 Days | 30 Days |
