About Everlane
Everlane is an American clothing retailer headquartered in San Francisco, widely recognized for its commitment to “Radical Transparency.” Unlike traditional fashion brands, Everlane reveals the true cost behind all of its products—from materials and labor to transportation and duties—and details the markup.
The brand focuses on “Modern Essentials,” offering minimalist, high-quality, and sustainable clothing, shoes, and accessories for men and women. They are also known for partnering with ethical factories and using eco-friendly materials like organic cotton and recycled plastic.
Everlane Affiliate Program Overview
Everlane’s affiliate program allows partners to earn commissions by promoting their sustainable fashion products. It is designed for creators who align with ethical fashion values.
| Feature | Details |
| Industry | Fashion & Apparel / Sustainable Retail |
| Product Type | Clothing (Men’s & Women’s), Shoes, Bags, Accessories |
| Affiliate Program Type | CPA (Cost Per Action) / CPS (Cost Per Sale) |
Everlane Affiliate Program Offers
The program provides various tools and terms to help affiliates succeed, though it maintains strict guidelines to protect its brand image.
| Feature | Details |
| Promotional Materials | Banners, Text Links, Product Feed, Newsletters on new launches |
| Affiliate Cookie Duration | 7 to 30 Days (Varies by network offer; typically 7 days on standard links) |
| Accepted Traffic Sources | Content blogs, Social Media (Instagram, TikTok, YouTube), Email Newsletters, verified websites |
| Accepted Countries | Primarily USA, but also ships to Canada, UK, Australia, and select EU countries |
| Explicit Content | Prohibited (Sites displaying adult/sexual content are rejected) |
| Religious or Political Content | Restricted (Sites promoting extremist views or controversial political/religious agendas are typically rejected) |
Everlane Affiliate Commissions & Payments
The commission structure is competitive for the fashion industry, incentivizing partners to drive sales rather than just clicks.
| Feature | Details |
| MLM | No (This is a single-tier affiliate program, not Multi-Level Marketing) |
| Commission Rate | Up to 10% (Rates may vary based on customer type, e.g., new vs. returning) |
| Commission Structure | Flat percentage of Net Sales (excluding shipping, taxes, and returns) |
| Payout Frequency | Monthly |
| Payout Methods | PayPal (Primary), Direct Deposit / Wire (via Affiliate Network) |
| Minimum Payout | $25 |
Suitable Affiliates for Everlane Affiliate
This program is best suited for content creators who focus on style, sustainability, and quality.
- Bloggers: Fashion, lifestyle, and sustainability bloggers who review clothing or create “capsule wardrobe” guides.
- TikTokers: Creators doing “Get Ready With Me” (GRWM) videos or sustainable fashion hauls.
- KOC (Key Opinion Consumers): Everyday customers who genuinely love the brand and share reviews.
- KOL (Key Opinion Leaders): Established fashion authorities who can influence purchasing decisions.
- Influencers: Instagram and Pinterest creators with a focus on minimalist aesthetics.
- YouTubers: Channels focused on fashion try-ons, slow fashion, and ethical living.
- Video Editors: Creators who curate fashion lookbooks or aesthetic compilations.
- Livestreamers: Hosts doing live shopping events or styling sessions.
Everlane Affiliate Software
Everlane does not use in-house software. They manage their affiliate program through Pepperjam (Ascend), a major third-party affiliate network. This ensures reliable tracking, reporting, and timely payments for affiliates. They also have a presence on sub-networks like Skimlinks and Sovrn for content publishers who prefer aggregated linking.
3 Alternatives for Everlane Affiliate Program
If you are looking for similar brands to promote, Reformation, Allbirds, and Madewell are excellent alternatives. All three focus on quality and have distinct brand identities that appeal to similar audiences.
| Comparison Factor | Everlane | Reformation | Allbirds | Madewell |
| Average Bill (AOV) | ~$100 – $150 | ~$200 – $300 | ~$100 – $140 | ~$100 – $150 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $25 | $100 | $10 | $0 – $50 (Network dependent) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | ~10% | ~2% – 5% | ~1% – 5% | ~1.5% – 5% |
| Conversion | High (Loyal base) | High (Cult following) | Medium-High (Niche footwear) | High (Strong denim rep) |
| Marketing Materials | Banners, Feeds | Banners, Deep Links | Banners, Social Assets | Banners, Text Links |
