About Express
Express, Inc. is a major American fashion retailer headquartered in Columbus, Ohio. Known for its versatile, dual-gender apparel, Express caters to young men and women (typically ages 20–30) seeking modern outfits for work, the weekend, and going out.
The brand bridges the gap between casual and formal wear, offering everything from sharp suits and dress shirts to premium denim and party dresses. With over 500 retail and factory outlet stores, it is a staple in American shopping malls and has a robust online presence.
Express Affiliate Program Overview
Express operates its affiliate program primarily through major affiliate networks. This allows digital marketers and publishers to earn money by directing traffic to the Express online store.
| Feature | Details |
| Industry | Retail Trade / Fashion & Apparel |
| Product Type | Physical Products (Men’s & Women’s Clothing, Accessories, Jewelry, Footwear) |
| Affiliate Program Type | CPS (Cost Per Sale) |
Express Affiliate Program Offers
The program provides affiliates with the tools and terms necessary to promote the brand effectively while adhering to brand safety guidelines.
| Feature | Details |
| Promotional Materials | Banners, text links, deep linking tools, and product feeds provided through the network dashboard. |
| Affiliate Cookie Duration | 30 Days (Standard). This means if a user clicks your link and buys within 30 days, you earn a commission.[2][3][5] |
| Accepted Traffic Sources | Content sites, fashion blogs, social media (Instagram, TikTok, Pinterest), email newsletters, and loyalty/reward sites. |
| Accepted Countries | Primarily United States (Traffic must convert on the US store). |
| Explicit Content | Prohibited. Sites displaying sexual or adult content are not accepted. |
| Religious or Political Content | Restricted. Express generally avoids association with highly controversial political or religious content to maintain brand neutrality. |
Express Affiliate Commissions & Payments
The commission structure is straightforward, though it may vary depending on the affiliate’s performance and the specific network agreement (e.g., coupon sites often earn less than content creators).
| Feature | Details |
| MLM (Multi-Level Marketing) | No. This is a single-tier affiliate program. |
| Commission Rate | Up to 4% (Standard).
Note: Rates can vary between 1% – 4% depending on partner type (e.g., Coupon vs. Content). |
| Commission Structure | Fixed percentage per valid sale. Commission is calculated on the net sales amount (excluding shipping, taxes, and returns). |
| Payout Frequency | Monthly. (Payments are usually processed around the 20th of the month for the previous month’s locked commissions). |
| Payout Methods | Direct Deposit (ACH), Check, or Payoneer (via CJ Affiliate). |
| Minimum Payout | $50 (Standard network threshold). |
Suitable Affiliates for Express
This program is best suited for creators who focus on lifestyle, career advice, and modern fashion trends.
- Bloggers: Fashion, lifestyle, and career-focused bloggers (e.g., “Best Outfits for Your First Job Interview”).
- TikTokers: Creators doing “OOTD” (Outfit of the Day), “Try-On Hauls,” or styling tips for work/dating.
- KOC (Key Opinion Consumers): Everyday customers who genuinely love the brand and share reviews on social media.
- KOL (Key Opinion Leaders): Fashion authorities who can sway purchasing decisions with trend forecasts.
- Influencers: Instagram and Pinterest creators who curate aesthetic boards involving smart-casual and business-casual looks.
- YouTubers: Channels focused on fashion hauls, seasonal wardrobe updates, and “Get Ready With Me” (GRWM) videos.
- Video Editors: Curators who compile fashion trends and clips (e.g., YouTube Shorts/Reels) linking to products.
- Livestreamers: Hosts on platforms like Amazon Live or TikTok Shop who demonstrate product fit and fabric quality in real-time.
Pro Tip: Express also has a separate program called “Express Community Commerce” (Style Editors) specifically for influencers, which allows you to create your own storefront and earn potentially higher commissions (up to 10-15% on specific collections). If you are a creator, look into that program as well.
Express Affiliate Software
Express does not manage its program in-house using a proprietary tool. Instead, it utilizes third-party affiliate networks.
- Network: CJ Affiliate (Commission Junction).
- Note: Some influencer-specific campaigns may run through platforms like Partnerize or Mavrck, but the standard web affiliate program is historically on CJ.
3 Alternatives for Express Affiliate Program
If you are in the fashion niche, it is smart to diversify. Here is how Express compares to three major competitors: ASOS, Nordstrom, and H&M.
| Comparison Factor | Express | ASOS | Nordstrom | H&M |
| Average Bill (AOV) | ~$100 | ~$70 | ~$150+ | ~$60 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $50 | $20 – $50 | $50 | $50 – $100 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | Up to 4% | ~5% – 7% | 1% – 5% | Up to 10% |
| Conversion Rate | Moderate (High brand loyalty) | High (Fast fashion appeal) | Moderate (Luxury items) | High (Mass appeal) |
| Marketing Materials | Standard Banners & Text | Banners, Dynamic Feeds | High-Quality Editorials | Banners & Seasonal Ads |
