About Fabletics

Fabletics is a global activewear brand co-founded by actress Kate Hudson in 2013. The brand is best known for its “flexible VIP” membership model, which offers high-quality athletic wear—including leggings, sports bras, and loungewear—at a significantly discounted price compared to luxury competitors like Lululemon. Unlike traditional retail, Fabletics operates primarily as a direct-to-consumer subscription service, releasing new collections monthly that are personalized to members’ style preferences.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Fabletics Affiliate Program Overview

Fabletics operates a performance-based partnership program designed to drive new membership sign-ups and sales.

Feature Description
Industry Fashion / Retail / Activewear
Product Type Physical Products (Leggings, Bras, Shorts, Accessories) & Subscriptions
Affiliate Program Type CPA (Cost Per Action) & CPS (Cost Per Sale)

Fabletics Affiliate Program Offers

The program is strict about traffic quality but offers global reach for approved partners.

Feature Description
Promotional Materials Banners, Text Links, SmartLinks, Social Media Creative Assets, Product Feeds
Affiliate Cookie Duration 1 Day (for VIP Signups) to 30 Days (for specific Influencer offers)
Accepted Traffic Source Blogs, Social Media (Instagram/TikTok), Email Newsletters, Content Sites. (PPC on brand terms is typically prohibited).
Accepted Countries USA, Canada, UK, Germany, France, Spain, Netherlands, Sweden, Denmark (Europe managed via specific networks).
Explicit Content Prohibited. Sites displaying adult, violent, or offensive content are not accepted.
Religious or Political Content Restricted. Content must be brand-safe; extreme political or religious content is generally rejected.

Fabletics Affiliate Commissions & Payments

Fabletics is often confused with MLM (Multi-Level Marketing) due to its subscription model, but it is not an MLM. Affiliates earn commissions directly from their own referrals, not from recruiting other sellers.

Feature Description
MLM No (Direct-to-Consumer Affiliate Program)
Commission Rate $15 flat rate per new VIP Member sign-up (Standard) <br> 10% – 15% per sale (Influencer/Partner Tiers)
Commission Structure Single-Tier (You earn only on your direct sales/leads)
Payout Frequency Monthly
Payout Methods Direct Deposit (ACH), Check, PayPal (varies by network)
Minimum Payout Typically $50 (Network dependent) or No Minimum for some direct offers.

Suitable Affiliates for Fabletics

This program is highly visual and relies on demonstrating product fit and value. It is most suitable for:

  • Bloggers: Fashion, Fitness, Yoga, and “Athleisure” lifestyle bloggers.
  • TikTokers: Creators who do “try-on hauls,” gym routine videos, or “leggings reviews.”
  • KOC (Key Opinion Consumers): Everyday users who can provide authentic reviews of the VIP membership pros/cons.
  • KOL (Key Opinion Leaders): Fitness coaches and yoga instructors with high authority.
  • Influencers: Instagram fashionistas who focus on “OOTD” (Outfit of the Day) content.
  • YouTubers: Creators focusing on activewear comparisons (e.g., “Fabletics vs. Lululemon”).
  • Video Editors: Curators of fitness motivation compilations (using affiliate links in descriptions).
  • Livestreamers: Hosts who do live unboxings or “Get Ready With Me” (GRWM) gym editions.

Fabletics Affiliate Software

Network Managed.
Fabletics does not use in-house proprietary software for tracking. Instead, they utilize major third-party affiliate networks to manage their program, ensure accurate tracking, and handle payments.

  • Primary Network: CJ Affiliate (Commission Junction) and FlexOffers.
  • Influencer Platform: They also utilize platforms like Impact or Mavely for specific influencer campaigns.

3 Alternatives for Fabletics Affiliate Program

If Fabletics isn’t the right fit, or you want to diversify, here are three major competitors in the activewear niche: Lululemon, Gymshark, and Alo Yoga.

Comparison Table

Comparison Factor Fabletics Lululemon Gymshark Alo Yoga
Average Bill (AOV) Medium ($50 – $80) High ($100 – $150+) Medium ($50 – $90) High ($100 – $200+)
Entry Fees Free Free (Very Selective) Free Free
Withdrawal Threshold ~$50 ~$20 – $50 ~$50 No Limit / ~$25
Payment Frequency Monthly Monthly Monthly Monthly
Commission $15 per VIP (or ~10%) ~7% per sale 4% – 10% per sale 8% – 15% per sale
Conversion High (Low intro offer 2 for $24) High (Strong brand loyalty) Very High (Trendy/Viral) Medium-High (Niche/Luxury)
Marketing Materials High Volume (Banners/Creatives) Standard Banners Dynamic Banners Deep Linking / Banners