About Fabletics
Fabletics is a global activewear brand co-founded by actress Kate Hudson in 2013. The brand is best known for its “flexible VIP” membership model, which offers high-quality athletic wear—including leggings, sports bras, and loungewear—at a significantly discounted price compared to luxury competitors like Lululemon. Unlike traditional retail, Fabletics operates primarily as a direct-to-consumer subscription service, releasing new collections monthly that are personalized to members’ style preferences.
Fabletics Affiliate Program Overview
Fabletics operates a performance-based partnership program designed to drive new membership sign-ups and sales.
| Feature | Description |
| Industry | Fashion / Retail / Activewear |
| Product Type | Physical Products (Leggings, Bras, Shorts, Accessories) & Subscriptions |
| Affiliate Program Type | CPA (Cost Per Action) & CPS (Cost Per Sale) |
Fabletics Affiliate Program Offers
The program is strict about traffic quality but offers global reach for approved partners.
| Feature | Description |
| Promotional Materials | Banners, Text Links, SmartLinks, Social Media Creative Assets, Product Feeds |
| Affiliate Cookie Duration | 1 Day (for VIP Signups) to 30 Days (for specific Influencer offers) |
| Accepted Traffic Source | Blogs, Social Media (Instagram/TikTok), Email Newsletters, Content Sites. (PPC on brand terms is typically prohibited). |
| Accepted Countries | USA, Canada, UK, Germany, France, Spain, Netherlands, Sweden, Denmark (Europe managed via specific networks). |
| Explicit Content | Prohibited. Sites displaying adult, violent, or offensive content are not accepted. |
| Religious or Political Content | Restricted. Content must be brand-safe; extreme political or religious content is generally rejected. |
Fabletics Affiliate Commissions & Payments
Fabletics is often confused with MLM (Multi-Level Marketing) due to its subscription model, but it is not an MLM. Affiliates earn commissions directly from their own referrals, not from recruiting other sellers.
| Feature | Description |
| MLM | No (Direct-to-Consumer Affiliate Program) |
| Commission Rate | $15 flat rate per new VIP Member sign-up (Standard) <br> 10% – 15% per sale (Influencer/Partner Tiers) |
| Commission Structure | Single-Tier (You earn only on your direct sales/leads) |
| Payout Frequency | Monthly |
| Payout Methods | Direct Deposit (ACH), Check, PayPal (varies by network) |
| Minimum Payout | Typically $50 (Network dependent) or No Minimum for some direct offers. |
Suitable Affiliates for Fabletics
This program is highly visual and relies on demonstrating product fit and value. It is most suitable for:
- Bloggers: Fashion, Fitness, Yoga, and “Athleisure” lifestyle bloggers.
- TikTokers: Creators who do “try-on hauls,” gym routine videos, or “leggings reviews.”
- KOC (Key Opinion Consumers): Everyday users who can provide authentic reviews of the VIP membership pros/cons.
- KOL (Key Opinion Leaders): Fitness coaches and yoga instructors with high authority.
- Influencers: Instagram fashionistas who focus on “OOTD” (Outfit of the Day) content.
- YouTubers: Creators focusing on activewear comparisons (e.g., “Fabletics vs. Lululemon”).
- Video Editors: Curators of fitness motivation compilations (using affiliate links in descriptions).
- Livestreamers: Hosts who do live unboxings or “Get Ready With Me” (GRWM) gym editions.
Fabletics Affiliate Software
Network Managed.
Fabletics does not use in-house proprietary software for tracking. Instead, they utilize major third-party affiliate networks to manage their program, ensure accurate tracking, and handle payments.
- Primary Network: CJ Affiliate (Commission Junction) and FlexOffers.
- Influencer Platform: They also utilize platforms like Impact or Mavely for specific influencer campaigns.
3 Alternatives for Fabletics Affiliate Program
If Fabletics isn’t the right fit, or you want to diversify, here are three major competitors in the activewear niche: Lululemon, Gymshark, and Alo Yoga.
Comparison Table
| Comparison Factor | Fabletics | Lululemon | Gymshark | Alo Yoga |
| Average Bill (AOV) | Medium ($50 – $80) | High ($100 – $150+) | Medium ($50 – $90) | High ($100 – $200+) |
| Entry Fees | Free | Free (Very Selective) | Free | Free |
| Withdrawal Threshold | ~$50 | ~$20 – $50 | ~$50 | No Limit / ~$25 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | $15 per VIP (or ~10%) | ~7% per sale | 4% – 10% per sale | 8% – 15% per sale |
| Conversion | High (Low intro offer 2 for $24) | High (Strong brand loyalty) | Very High (Trendy/Viral) | Medium-High (Niche/Luxury) |
| Marketing Materials | High Volume (Banners/Creatives) | Standard Banners | Dynamic Banners | Deep Linking / Banners |
