About FanFuel

FanFuel is a premium affiliate network specializing in the Health and Wellness (Nutra) sector. Owned by Wolfson Brands, a company with over a decade of experience and $450M+ in global sales, FanFuel is known for being “affiliate-first.”

Unlike many networks that act as middlemen for random offers, FanFuel manages its own exclusive, high-converting in-house brands (such as CrazyBulk, NooCube, and PhenQ). They are highly regarded for their focus on SEO and organic traffic, offering industry-leading commission rates, lifetime recurring commissions on repeat customers, and weekly payouts.

FanFuel Affiliate Program Overview

Category Details
Industry Health, Wellness, Fitness, Beauty, and Nootropics (Nutra)
Product Type Physical products: Bodybuilding supplements, weight loss pills, hair growth treatments, nootropics, and skincare.
Affiliate Program Type CPA (Cost Per Action) / RevShare (You earn a percentage of the revenue generated from sales).

FanFuel Affiliate Program Offers

Category Details
Promotional Materials High-quality banners, product images, keyword lists, optimized landing pages, and localized creative assets for different languages.
Affiliate Cookie Duration 90 Days (Note: They also offer Lifetime Commissions on repeat orders from customers you refer).
Accepted Traffic Sources
  • SEO/Content sites (Blogs, Review sites) are preferred.
  • Social media is accepted but restricted (no brand impersonation).
  • Email marketing and Paid Ads (PPC) are allowed only with prior approval.
Accepted Countries Worldwide (Global shipping available for most brands).
Explicit Content Not Allowed. Content must be safe for work and align with health/wellness guidelines.
Religious or Political Content Restricted. While not always explicitly detailed in public FAQs, standard brand safety rules apply: content promoting hate speech, extreme political views, or controversial religious rhetoric is generally prohibited to protect brand reputation.

FanFuel Affiliate Commissions & Payments

Category Details
MLM No. (However, they do offer a 2-tier referral program where you earn 10% on the commissions of other affiliates you refer to the network).
Commission Rate 40% to 60% per sale. (40% is the standard starting rate for most offers).
Commission Structure Percentage-based (RevShare). You earn ~40% on the initial sale and 40% on all recurring orders from that customer for life.
Payout Frequency Weekly. (Payments are processed every week for verified affiliates).
Payout Methods PayPal, Bank Wire Transfer, Payoneer.
Minimum Payout $100.

Suitable Affiliates for FanFuel

FanFuel is highly selective and favors content-driven creators who can educate an audience. It is best suited for:

  • Bloggers: Specifically those in fitness, health, men’s lifestyle, and biohacking niches. Detailed reviews and “best of” lists perform very well.
  • YouTubers: Creators who do supplement reviews, workout tutorials, or transformation challenges.
  • Influencers (Instagram/TikTok): Fitness models or coaches who can showcase the products in use (e.g., bodybuilding stacks).
  • KOC / KOL: Key Opinion Leaders in the medical or nutrition space who can lend credibility to the supplements.
  • Video Editors: Those who can create compelling video ads for paid media campaigns (if approved for paid traffic).
  • Livestreamers: Fitness coaches doing live Q&A sessions about nutrition and supplementation.

FanFuel Affiliate Software

FanFuel uses Everflow as their affiliate management software.

  • Note: Everflow is a third-party tracking platform known for robust analytics, “smarts links,” and fraud prevention. It allows FanFuel to offer “First Click” attribution (rewarding the affiliate who introduced the customer, not just the one who closed the sale) which is rare and highly beneficial for content creators.

3 Alternatives for FanFuel Affiliate Program

FanFuel is a top contender in the “Nutra” space, but there are other major players. Below is a comparison with Market Health, SellHealth, and MoreNiche.

Comparison Factor FanFuel SellHealth Market Health MoreNiche
Average Bill High ($100+) High ($120+) Medium/High ($80+) High ($100+)
Entry Fees Free Free Free Free
Withdrawal Threshold $100 $100 $20 $100
Payment Frequency Weekly Bi-Weekly Bi-Monthly (Twice a month) Bi-Weekly
Commission 40% – 60% 30% – 50% 50% – 60% 40% – 50%
Conversion Very High (SEO optimized) High (Proven VSLs*) High High
Marketing Materials Excellent (Custom Landing Pages) Good (Banners/Links) Good (Standard Banners) Excellent (Resources/Support)