About Farfetch

Founded in 2007 by José Neves, Farfetch is a leading global platform for the luxury fashion industry. Unlike traditional retailers, Farfetch operates as a marketplace, connecting customers in over 190 countries with items from more than 1,400 of the world’s best brands, boutiques, and department stores. From iconic heritage houses like Gucci and Prada to emerging designers, Farfetch offers an unparalleled selection of clothing, footwear, accessories, and fine jewelry.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Farfetch Affiliate Program Overview

The Farfetch affiliate program is designed for fashion-forward websites and influencers who want to earn commissions by referring their audience to high-end luxury products.

Feature Information
Industry Luxury Fashion & E-commerce
Product Type High-end Designer Clothing, Shoes, Accessories, Jewelry
Affiliate Program Type CPS (Cost Per Sale) / PPS (Pay Per Sale)

Farfetch Affiliate Program Offers

Farfetch provides a robust suite of tools to help affiliates succeed, ensuring that promotional content aligns with their high-end brand image.

Feature Details
Promotional Materials Banners, Text Links, Deep Linking, Product Data Feeds
Affiliate Cookie Duration 30 Days
Accepted Traffic Source Content Sites, Blogs, Social Media, Comparison Sites, Apps
Accepted Countries Global (Targeting 190+ countries)
Explicit Content Strictly Prohibited
Religious or Political Content Strictly Prohibited

Farfetch Affiliate Commissions & Payments

The program is highly rewarding due to the high Average Order Value (AOV) typical of luxury goods.

Feature Details
MLM (Multi-Level Marketing) No
Commission Rate Up to 13% (Variable based on publisher type and new vs. returning customers)
Commission Structure Percentage of the total sale amount (excluding shipping/taxes)
Payout Frequency Monthly (Usually Net 30 or Net 60)
Payout Methods Bank Transfer (Wire), PayPal, Check (via Network)
Minimum Payout Depends on the network (e.g., $50 or £50)

Suitable Affiliates for Farfetch Affiliate

This program is ideal for creators who focus on high-quality content and have an audience interested in premium lifestyle products.

  • Bloggers: Fashion and lifestyle bloggers who write trend reports, “Get the Look” posts, or luxury gift guides.
  • TikTokers & Instagrammers: Creators sharing “Luxury Hauls,” “Outfit of the Day” (OOTD), and styling tips.
  • KOC (Key Opinion Consumers): Real users who share authentic reviews and personal shopping experiences with designer pieces.
  • KOL (Key Opinion Leaders) & Influencers: Established personalities in the fashion industry with high authority.
  • YouTubers: Creators specializing in high-end unboxings, “Investment Piece” reviews, and “Shop with Me” vlogs.
  • Video Editors: Creators who make aesthetic fashion montages, lookbooks, and cinematic style transitions.
  • Livestreamers: Personal shoppers or fashion experts who host live sessions showcasing seasonal collections.

Farfetch Affiliate Software

Farfetch does not use an in-house proprietary system for the public. Instead, they utilize third-party Affiliate Management Networks to provide better tracking and transparency. They primarily use Partnerize, though they are also active on Rakuten Advertising and Impact depending on the specific geographic region.

3 Alternatives for Farfetch Affiliate Program

If you are considering Farfetch, these three competitors offer similar luxury fashion opportunities.

Comparison Factor Farfetch Mytheresa Net-a-Porter SSENSE
Average Bill (AOV) High ($500 – $700+) High ($600+) High ($600+) Medium-High ($400+)
Entry Fees Free Free Free Free
Withdrawal Threshold ~$50 ~$50 ~$50 ~$100
Payment Frequency Monthly Monthly Monthly Monthly
Commission Up to 13% 7% – 10% 3% – 6% 5% – 10%
Conversion High (Global reach) High (Vip focus) High (Editorial trust) High (Niche focus)
Marketing Materials Excellent (Feeds/Ads) Standard Banners High-quality Imagery Minimalist Assets