Farmer’s Dog Affiliate Program

About Farmer’s Dog

The Farmer’s Dog is a direct-to-consumer pet food company that disrupted the traditional kibble market by offering fresh, human-grade dog food delivered directly to customers’ doors. Founded in 2014, the brand focuses on “real food” made from USDA-approved meats and fresh vegetables, cooked gently to retain nutrients.

Their service is subscription-based and highly personalized; customers fill out a quiz about their dog’s age, breed, activity level, and sensitivities to receive pre-portioned meals that meet their specific caloric needs.

Farmer’s Dog Affiliate Program Overview

The Farmer’s Dog affiliate program is designed for partners who can drive high-quality traffic to their subscription service. It operates on a CPA (Cost Per Action) model, meaning you are paid when a referred visitor completes a specific action—in this case, purchasing a subscription.

Farmer’s Dog Affiliate Program Offers

This program is known for being relatively strict with approval but offers robust support for its partners. The brand emphasizes brand safety and high-quality traffic sources.

Farmer’s Dog Affiliate Commissions & Payments

The program is lucrative because of the high lifetime value (LTV) of a subscription customer. While they do not publicly advertise a “commission tier,” accepted affiliates report a flat fee per new customer.

Suitable Affiliates for Farmer’s Dog

This program is best suited for content creators who have a dedicated audience of pet owners, specifically those willing to spend a premium on their dog’s health.

• Bloggers: Pet care, dog training, veterinary advice, and “dog mom/dad” lifestyle blogs.
• TikTokers: Creators who post “Day in the Life” videos with their dogs, unboxing videos, or dog nutrition tips.
• KOC (Key Opinion Consumers): Everyday pet owners who review products honestly in forums or smaller communities.
• KOL (Key Opinion Leaders): Veterinarians, dog trainers, or animal nutritionists who can speak authoritatively on the benefits of fresh food.
• Influencers: Instagram and Facebook influencers with high engagement on pet-centric content.
• YouTubers: Channels focused on dog reviews, training, or vlogs featuring pets.
• Video Editors: Creators who can compile user-generated content (UGC) of dogs eating the food for ads (though this is more for freelance work than direct affiliate links).
• Livestreamers: Creators who do “feed my dog with me” sessions or Q&As about pet care.

Farmer’s Dog Affiliate Software

The Farmer’s Dog uses Impact (Impact Radius) to manage their affiliate program. This is a third-party SaaS platform that handles tracking, reporting, attribution, and payments, ensuring transparency for both the brand and the affiliate.

3 Alternatives for Farmer’s Dog Affiliate Program

If you are in the fresh dog food niche, it is smart to diversify.[1][7] Here are three direct competitors that also offer affiliate programs.

1. Ollie: A major competitor offering fresh, human-grade meals. They are known for a high flat-rate commission and excellent branding.
2. Nom Nom (formerly NomNomNow): Focuses heavily on veterinary formulation and gut health. They offer individual meal packets which some owners find more convenient.
3. Spot & Tango: Offers both fresh “glop” style food and “UnKibble” (a dry fresh option), giving them a unique angle for owners who want health benefits without the mess of wet food.

Comparison Table