About Farmer’s Dog
The Farmer’s Dog is a direct-to-consumer pet food company that disrupted the traditional kibble market by offering fresh, human-grade dog food delivered directly to customers’ doors. Founded in 2014, the brand focuses on “real food” made from USDA-approved meats and fresh vegetables, cooked gently to retain nutrients.
Their service is subscription-based and highly personalized; customers fill out a quiz about their dog’s age, breed, activity level, and sensitivities to receive pre-portioned meals that meet their specific caloric needs.
Farmer’s Dog Affiliate Program Overview
The Farmer’s Dog affiliate program is designed for partners who can drive high-quality traffic to their subscription service. It operates on a CPA (Cost Per Action) model, meaning you are paid when a referred visitor completes a specific action—in this case, purchasing a subscription.
| Category | Details |
| Industry | Pet Care / Dog Food / Subscription Services |
| Product Type | Physical Product (Fresh Dog Food) |
| Affiliate Program Type | CPA (Cost Per Action) / PPS (Pay Per Sale) |
Farmer’s Dog Affiliate Program Offers
This program is known for being relatively strict with approval but offers robust support for its partners. The brand emphasizes brand safety and high-quality traffic sources.
| Offer Details | Information |
| Promotional Materials | Banners, text links, dedicated landing pages, and creative assets. |
| Affiliate Cookie Duration | 28 Days (Slightly shorter than the industry standard of 30 days). |
| Accepted Traffic Sources | Blogs, social media (Instagram, TikTok, YouTube), email newsletters, review sites. (Incentivized traffic/coupon sites are often restricted). |
| Accepted Countries | Primarily United States (Service is US-only). |
| Explicit Content | Prohibited. Partners cannot display content alongside adult or explicit material. |
| Religious or Political Content | Restricted. Most campaigns prohibit association with highly controversial political or religious content to maintain brand neutrality. |
Farmer’s Dog Affiliate Commissions & Payments
The program is lucrative because of the high lifetime value (LTV) of a subscription customer. While they do not publicly advertise a “commission tier,” accepted affiliates report a flat fee per new customer.
| Payment Details | Information |
| MLM | No (This is a single-tier affiliate program, not Multi-Level Marketing). |
| Commission Rate | Typically $50 flat fee per new subscription sale (rates can vary based on volume/negotiation). |
| Commission Structure | Flat-fee CPA (One-time payout per new customer acquisition). |
| Payout Frequency | Monthly (Net 30 or Net 15 depending on the network terms). |
| Payout Methods | Direct Deposit (ACH), Check, Wire Transfer, PayPal (via Impact). |
| Minimum Payout | $10 (Standard Impact Radius threshold). |
Suitable Affiliates for Farmer’s Dog
This program is best suited for content creators who have a dedicated audience of pet owners, specifically those willing to spend a premium on their dog’s health.
- Bloggers: Pet care, dog training, veterinary advice, and “dog mom/dad” lifestyle blogs.
- TikTokers: Creators who post “Day in the Life” videos with their dogs, unboxing videos, or dog nutrition tips.
- KOC (Key Opinion Consumers): Everyday pet owners who review products honestly in forums or smaller communities.
- KOL (Key Opinion Leaders): Veterinarians, dog trainers, or animal nutritionists who can speak authoritatively on the benefits of fresh food.
- Influencers: Instagram and Facebook influencers with high engagement on pet-centric content.
- YouTubers: Channels focused on dog reviews, training, or vlogs featuring pets.
- Video Editors: Creators who can compile user-generated content (UGC) of dogs eating the food for ads (though this is more for freelance work than direct affiliate links).
- Livestreamers: Creators who do “feed my dog with me” sessions or Q&As about pet care.
Farmer’s Dog Affiliate Software
The Farmer’s Dog uses Impact (Impact Radius) to manage their affiliate program. This is a third-party SaaS platform that handles tracking, reporting, attribution, and payments, ensuring transparency for both the brand and the affiliate.
3 Alternatives for Farmer’s Dog Affiliate Program
If you are in the fresh dog food niche, it is smart to diversify.[1][7] Here are three direct competitors that also offer affiliate programs.
- Ollie: A major competitor offering fresh, human-grade meals. They are known for a high flat-rate commission and excellent branding.
- Nom Nom (formerly NomNomNow): Focuses heavily on veterinary formulation and gut health. They offer individual meal packets which some owners find more convenient.
- Spot & Tango: Offers both fresh “glop” style food and “UnKibble” (a dry fresh option), giving them a unique angle for owners who want health benefits without the mess of wet food.
Comparison Table
| Factor | The Farmer’s Dog | Ollie | Nom Nom | Spot & Tango |
| Average Bill (Monthly) | ~$150 – $250 | ~$160 – $200 | ~$150 – $200 | ~$120 – $180 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $10 | $10 | $50 | $50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | ~$50 per sale | ~$60 per sale | ~$40 – $80 per sale | ~$40 per sale (or % based) |
| Conversion | High (Market Leader) | High (Strong Branding) | Medium-High | Medium (Niche Product) |
| Marketing Materials | Banners, Links, Landing Pages | Banners, Links, Custom LPs | Banners, Links | Banners, Links, Discount Codes |
