About Fenty Beauty
Fenty Beauty is a cosmetics brand launched in September 2017 by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, famously launching with 40 shades of its Pro Filt’r Soft Matte Longwear Foundation (now expanded to 50+).
It was developed in partnership with LVMH’s Kendo Brands. Fenty Beauty is renowned for its “Fenty Face” technique (start with soft matte skin, then layer highlighter) and its cruelty-free, high-performance products like the Gloss Bomb Universal Lip Luminizer and Killawatt Freestyle Highlighter.
Fenty Beauty Affiliate Program Overview
Fenty Beauty operates its affiliate program through major affiliate networks, allowing partners to monetize their traffic by promoting Rihanna’s products.
| Feature | Description |
| Industry | Beauty & Cosmetics |
| Product Type | Makeup, Skincare, Beauty Tools |
| Affiliate Program Type | CPA (Cost Per Action) / CPS (Cost Per Sale) |
Fenty Beauty Affiliate Program Offers
This section details the specific terms and conditions offered to affiliates. Note that some terms may vary slightly depending on the specific affiliate network (e.g., Sovrn, FlexOffers) you join through.
| Feature | Description |
| Promotional Materials | Banners, Text Links, Product Feeds, Creative Assets |
| Affiliate Cookie Duration | 7 to 30 days (Varies by network; FlexOffers lists 7 days, others up to 30) |
| Accepted Traffic Source | Blogs, Social Media (Instagram, TikTok, YouTube), Content Sites, Editorial |
| Accepted Countries | Primarily USA, UK, and Canada (Global programs exist via specific networks) |
| Explicit Content | Prohibited (Sites containing adult/sexual content are rejected) |
| Religious or Political Content | Restricted (Generally prohibited if controversial or hateful; standard brand safety rules apply) |
Fenty Beauty Affiliate Commissions & Payments
Fenty Beauty offers a standard affiliate commission structure. It is not a Multi-Level Marketing (MLM) scheme; you earn only on your direct sales.[1]
| Feature | Description |
| MLM | No (Direct affiliate partnership only) |
| Commission Rate | 4% – 10% (Standard is typically ~4-8% depending on the partner network) |
| Commission Structure | Percentage of the sale amount (excluding shipping & taxes) |
| Payout Frequency | Monthly (typically Net 30 or Net 60 terms) |
| Payout Methods | PayPal, Direct Deposit (ACH), Wire Transfer, Check |
| Minimum Payout | Typically $50 (Network dependent) |
Suitable Affiliates for Fenty Beauty Affiliate
The Fenty Beauty program is highly visual and trend-driven, making it ideal for content creators who can demonstrate the product’s performance.
- Bloggers: Beauty and lifestyle bloggers who can write in-depth reviews, swatch posts, and “dupe” comparisons.
- TikTokers: Creators who specialize in “Get Ready With Me” (GRWM) videos, viral makeup trends, and quick reviews.
- KOC (Key Opinion Consumers): Everyday users who share authentic reviews and have high trust within their small communities.
- KOL (Key Opinion Leaders): Industry experts or professional makeup artists (MUAs) whose recommendations hold significant weight.
- Influencers: Instagram and Pinterest personalities focusing on fashion, beauty, and lifestyle.
- YouTubers: Creators producing long-form tutorials, full-face wear tests, and haul videos.
- Video Editors: Creators who curate beauty content compilations (must adhere to copyright rules).
- Livestreamers: Hosts on platforms like Amazon Live, TikTok Live, or Twitch who demonstrate makeup application in real-time.
Fenty Beauty Affiliate Software
Fenty Beauty utilizes third-party Affiliate Networks rather than simple in-house software. They have been known to work with networks such as Sovrn Commerce, FlexOffers, and Rakuten Advertising (sometimes via Sephora’s program) to manage tracking, reporting, and payments. This ensures reliable tracking and provides affiliates with a professional dashboard to monitor clicks and sales.
3 Alternatives for Fenty Beauty Affiliate Program
If you are looking to diversify, here are three major competitors in the beauty space.
- Sephora: A massive retailer carrying Fenty Beauty and hundreds of other brands. High conversion but short cookie life.[3]
- Ulta Beauty: A major US retailer with a mix of high-end and drugstore products.
- Charlotte Tilbury: A direct competitor in the luxury/celebrity makeup artist space, known for higher commissions.
| Comparison Factor | Fenty Beauty | Sephora | Ulta Beauty | Charlotte Tilbury |
| Average Bill (AOV) | ~$50 – $70 | ~$70 – $90 | ~$60 – $70 | ~$80 – $100 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$50 | ~$50 | ~$25 – $50 | ~$50 |
| Payment Frequency | Monthly (Net 60) | Monthly (Net 30) | Monthly (Net 30) | Monthly (Net 30) |
| Commission | 4% – 8% | 5% – 10% | 1% – 5% | Up to 10% |
| Conversion Rate | High (Strong Brand) | Very High (Retailer) | High (Retailer) | High (Luxury Niche) |
| Marketing Materials | Banners, Links | Banners, Feeds, Deals | Banners, Coupons | Banners, Feeds |
| Cookie Duration | 7 – 30 Days | 24 Hours (1 Day) | 30 Days | 30 Days |
