About Flannels
Flannels is one of the UK’s leading luxury retailers, specializing in contemporary men’s, women’s, and children’s designer clothing, footwear, and accessories. Founded in 1976 by Neil Prosser, the brand has grown from a menswear store in the north of England into a major player in the luxury fashion market.
Now part of the Frasers Group, Flannels is known for its curated selection of high-end brands like Gucci, Balenciaga, Saint Laurent, and Off-White, blending traditional luxury with modern streetwear trends.
Flannels Affiliate Program Overview
The Flannels affiliate program is designed for content creators and publishers in the fashion and lifestyle space who want to monetize their traffic by recommending luxury products.
| Feature | Description |
| Industry | Luxury Fashion & Retail |
| Product Type | High-end Designer Clothing, Shoes, Accessories, Beauty |
| Affiliate Program Type | CPS (Cost Per Sale) |
Flannels Affiliate Program Offers
The program provides partners with standard affiliate tools to help drive sales. Note that commissions are generally lower than some competitors, which is common for large multi-brand luxury retailers.
| Feature | Description |
| Promotional Materials | Banners, Text Links, Product Feeds, Weekly Newsletters |
| Affiliate Cookie Duration | 30 Days |
| Accepted Traffic Sources | Content sites, Blogs, Social Media, Influencers, Email Marketing (No PPC/Trademark bidding) |
| Accepted Countries | Worldwide (The brand ships internationally, though primary focus is UK) |
| Explicit Content | Prohibited |
| Religious or Political Content | Prohibited |
Flannels Affiliate Commissions & Payments
The program is managed primarily through affiliate networks like FlexOffers (and historically Awin), which handle the tracking and payments.
| Feature | Description |
| MLM | No |
| Commission Rate | 2.4% on full-price items; 0.8% – 1.6% on sale/markdown items |
| Commission Structure | Single-tier (You earn on your direct sales only) |
| Payout Frequency | Monthly (Net 60 is standard for many networks) |
| Payout Methods | Bank Transfer, Wire, Check, PayPal (via FlexOffers) |
| Minimum Payout | Typically $25 (Check/PayPal/Direct Deposit); $1,000 (Wire Transfer) |
Suitable Affiliates for Flannels Affiliate
This program is best suited for partners who have an audience with high disposable income interested in luxury trends and streetwear.
- Bloggers: Fashion, lifestyle, and luxury review blogs.
- TikTokers: Fashion haul creators, “OOTD” (Outfit of the Day) influencers, and luxury trend watchers.
- KOC (Key Opinion Consumers): Everyday users reviewing specific luxury items (e.g., sneaker unboxings).
- KOL (Key Opinion Leaders): Established fashion authorities who can sway purchasing decisions on high-ticket items.
- Influencers: Instagram and Pinterest creators focusing on high-end aesthetics.
- YouTubers: Luxury shopping vlogs, unboxing videos, and brand comparisons.
- Video Editors: Creators compiling “Best of” luxury fashion clips or trend reports.
- Livestreamers: Hosts doing live try-ons or shopping events (though this is more niche for high-ticket luxury).
Flannels Affiliate Software
Flannels does not use a proprietary in-house software. Instead, they utilize third-party Affiliate Networks to manage their program. The primary network currently listed is FlexOffers, though they have also appeared on Awin in the past. These networks provide the dashboard, tracking links, and payment processing.[3]
3 Alternatives for Flannels Affiliate Program
If you are in the luxury fashion niche, it is highly recommended to join multiple programs to compare conversion rates and stock availability. Below are three strong competitors.
| Comparison Factor | Flannels | Farfetch | Net-A-Porter | MatchesFashion |
| Average Bill (AOV) | ~$400 – $600 | ~$600+ | ~$575 – $600 | ~$500+ |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$25 | ~$50 (varies by network) | ~$50 | ~$50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | ~2.4% (Base) | ~7% – 13% | ~3% – 6% | ~3% – 5% |
| Conversion | Low (<1%) | Moderate (~1%) | Moderate (~1%) | Low (<1%) |
| Marketing Materials | Standard Banners | High-quality creatives & localized feeds | Editorial-style creatives | Curated banners & feeds |
