About Flippa
Flippa is the #1 global online marketplace for buying and selling online businesses and digital assets. Founded in 2009, it has grown to become the go-to platform for entrepreneurs, investors, and side-hustlers looking to acquire or sell revenue-generating digital properties.
Assets traded on Flippa include:
- Websites (content sites, blogs, niche sites)
- eCommerce Businesses (Shopify stores, Amazon FBA, dropshipping)
- SaaS Businesses (Software as a Service)
- Mobile Apps
- Domain Names
- Newsletters and Social Media Accounts
Flippa’s platform offers tools for listing, matching with vetted buyers, negotiating, and secure transfer, making it a complete ecosystem for digital M&A (Mergers and Acquisitions).
Flippa Affiliate Program Overview
The Flippa Affiliate Program (also referred to as their Referral Program) allows publishers and partners to earn commissions by referring both buyers and sellers to the platform. Since the transactions often involve high-value assets, the commission per sale can be substantial.
| Attribute | Description |
| Industry | Online Business/Digital Asset Brokerage/Marketplace |
| Product Type | Digital Asset Listings and Sales (High-Ticket Items) |
| Affiliate Program Type | Cost Per Sale (CPS) / Commission on Fees |
Flippa Affiliate Program Offers
This section details the program mechanics, based on general information available for their partner programs.
| Attribute | Details |
| Promotional Materials | Creative assets, custom referral links, professional support, and sometimes a dedicated affiliate manager. |
| Affiliate Cookie Duration | 120 days (a long window, increasing the chance of conversion). |
| Accepted Traffic Source | Generally: Blogs, websites, email newsletters, YouTube channels, and social media platforms discussing entrepreneurship, investing, and digital business. |
| Accepted Countries | Global (as Flippa is a global marketplace). Specific restrictions would be outlined in the full program terms. |
| Explicit Content | Not accepted (Standard affiliate network policy to maintain brand safety). |
| Religious or political content | Not accepted for promotion (Standard affiliate network policy). |
Flippa Affiliate Commissions & Payments
Flippa offers a generous commission structure based on a percentage of the fees they collect from the referred transaction.
| Attribute | Details |
| MLM | No (It is a standard affiliate/referral program). |
| Commission Rate | 20% to 30% of Flippa’s collected fees (listing fees or success fees) when a referral buys, sells, or lists an online business. |
| Commission Structure | Percentage of fees (e.g., 20% on the fees paid by your referral for their transaction). This is a CPS structure. |
| Payout Frequency | Monthly (typically around the 13th of each month). |
| Payout Methods | Check, ACH (Direct Deposit), or Payoneer. |
| Minimum Payout | $50 (for direct deposit/Payoneer) or $100 (for check). |
Suitable Affiliates for Flippa Affiliate
The Flippa affiliate program is an excellent fit for affiliates who have an audience interested in entrepreneurship, investing, and digital business creation/acquisition.
| Affiliate Type | Suitability | Why? |
| Bloggers | High | Ideal for blogs on finance, investing, SEO, side hustles, and digital entrepreneurship. |
| TikTokers | Medium | Suitable if the content focuses on micro-business, finance, or “how to make money online” niches, but must drive high-quality traffic. |
| KOC/KOL/Influencers | High | Strong fit for key opinion leaders/influencers in the business, startup, and investing spaces with an audience interested in buying or selling assets. |
| YouTubers | High | Great for channels covering passive income, website flipping, business reviews, and asset investing. |
| Video editors | Low | Not a primary target, but could promote to clients/network if they work in the online business niche. |
| Livestreamers | Medium | If the streams focus on business, finance, or “build-in-public” content. |
| Overall Niche | Best suited for finance and business-focused content creators. | Their audience is directly involved in buying and selling digital assets. |
Flippa Affiliate Software
Flippa utilizes a dedicated affiliate management solution for its program.
| Software Type | Details |
| Primary Platform | Partnerstack (for their Referral Program) or CJ Affiliate (Commission Junction) (for their main Affiliate Program). |
| Management | They utilize a third-party platform, indicating a professional, well-tracked system rather than purely in-house management. |
3 Alternatives for Flippa Affiliate Program
Here are three alternatives in the digital business brokerage and marketplace space. Note that program details for these competitors can change, and some focus more on referrals or high-value brokered deals rather than a mass-market affiliate program.
| Comparison Factor | Flippa Affiliate Program | Empire Flippers Affiliate Program | Investors Club Referral Program | Acquire.com Partner Program |
| Target Audience/Niche | Wide range of digital assets (from small domains to large SaaS). | Mid-to-high ticket, vetted content, e-commerce, and SaaS businesses. | Curated content, e-commerce, and Amazon FBA sites (requires membership to buy). | Startups, SaaS, and e-commerce businesses. |
| Average Deal Value | Varies widely, but has high-ticket sales. | Typically higher, focusing on mid-market to high-end deals. | Mid-market, generally under $1M. | Startups and smaller acquisitions. |
| Commission | 20% – 30% of Flippa’s collected fees. | 20% of Empire Flippers’ commission from the seller. | 25% of the buyer’s annual membership fee. | Success fee (likely a flat fee or percentage of deal closing fee). |
| Entry Fees | Free to join. | Free to join. | Free to join as a referrer. | Free to join as a partner. |
| Payment Frequency | Monthly. | Monthly. | Monthly. | Variable (usually upon successful deal closing). |
| Withdrawal Threshold | $50 – $100. | Varies, usually a fixed amount like $100. | Varies. | Variable. |
| Conversion Focus | Driving users to list, buy, or upgrade services. | High-quality leads for buying/selling vetted businesses. | Driving buyer memberships and high-quality leads. | Generating qualified leads for their marketplace. |
| Marketing Materials | Creative assets, custom links, support. | Banners, custom links, content guides. | Unique referral link. | Dedicated partner dashboard. |
